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R:E:D: A book to raise awareness of endangered species through design. Knitted jumpers with animal motifs will start a wave of love.
R:E:D: A book to raise awareness of endangered species through design. Knitted jumpers with animal motifs will start a wave of love.
198 backers pledged DKK 90,808 to help bring this project to life.
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R:E:D: - a knitting book

DKK 90,808

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Vision

We hope the Kickstarter campaign will ensure this book is printed, so that we, - with beautiful animal jumpers - can raise awareness of endangered species throughout the world wide knitting community and fare beyond. 

NEWS Stretch goal

If we reach 100.000 dkk in these last 7 days, every backer will receive an beautiful poster with Lea Hoffmanns aquarelle of the Chimpanzee for free on top of their already selected rewards. This is to celebrate you made it possible to reach our founding goal on Dr. Jane Goodalls 85 th birthday.

A knitting book and much more

R:E:D:  is a book to raise awareness of endangered animals through design.

A knitting book and an educational book.

17 endangered animals from 7 continents highlighted in 33 knitted jumpers, created by 7 designers from Copenhagen, Glasgow, Zürich, Sydney and Kolding.

17 stories of how the animals live, what threatens them and what we can do to help.

Stories, that when told on will course cross generational learning.

By knitting the jumpers, wearing them, telling the stories of the endangered animal, you are already helping the planet... To speak out for those who can not speak out for them selves...

Who are we

We are a core team of three authors writing this book.

Dorte Roermann, Polly Cevallos and Lisa Renner working together with 6 designers. Mentioned below. Further more there will be articles in the book by scientists working on zoology, animal welfare, biodiversity.  

Knitting Patterns 

33 Knitting patterns is to come. We can now reveal 11 of them here. The rest will be surprises for you on the release day. But we CAN tell that they are great designed jumpers.

17 patterns in child sizes from 1 - 6 year.

18 patterns in teenage / adult sizes from XS - L and some XL.

We have used yarn from Madelinetosh Isager, ITO, Zealana, Önling, Manos del Uruguay, Handspun Hope, Keetle yarn and Purl Soho. And we thank you all for great support.

Design Emalie Dam, Bruno Kleist. Photo Lisa Renner
Design Emalie Dam, Bruno Kleist. Photo Lisa Renner

Animal Choices

We have chosen endangered animals from every corner of the world. By using the IUCN Red List Polly Cevallos was able to highlight all the different threats that cause these animals to be in the danger of extinction. The forests being cut down, the global pet trade, bush meat, which is now also a global issue, Chinese medicine and over fishing just to name a few.But there is hope.

The little changes you make every day,  can make a huge difference.

Stories

In the book you will find Scientific fact along with stories about the animals. The book will give your an possibility to understand the threats that causes extinction of species. And thus this book can also become a tool of cross generational learning. Still we will try to point at the hope: The changes that needs to be made to face a brighter future for the animals and human being.

Design Laura Locher. Photo Lisa Renner
Design Laura Locher. Photo Lisa Renner

Designers

7 designers from Copenhagen, Glasgow, Zürich, Sydney and Kolding, has among our 17, chosen each their animal to inspire their design. The challenge faced by this animals and their looks, their skin and feathers has been a basis of inspiration in the design proces.
Mea Andresen has created The African Wild dog Jumper (Girl Pover), The Rhino and Chimpanzee(Thumbs up). Laura Locher designed The erect crested Penguin jumper (Eyes and Feathers). 
 The jumper inspired by the Blue Fin Tuna (Tuna Parade) is designed by Emalie Dam. So are the little Blur Whale jumper (Making Waves). Bruno Kleist figured out the beautiful Beetle jumper design (show me)and has also designed the little Numbat (Find me if you can). Charlotte Kaae is behind the lovely Orange Bellied Parrot designed as a cropped jumper (Wings to Fly). Polly Cevallos is the creator of the the jumper inspired from the Staghorn Coral to come. And Lisa Renner has designed the Pangolin jumper (Sensitive) and the Polar Bear jumper (Polar Sunrise).

Design Mea Andresen, Charlotte Kaae. Photo Lisa Renner
Design Mea Andresen, Charlotte Kaae. Photo Lisa Renner

Illustrations

In the Book you will find beautiful animal photos, some of them price winning. Photographer Asger Mortensen will be shooting the fashion photos in late May. There will be aquarelle drawings by Lea Hoffmann, who has worked with world maps and animal illustrations for years. For the Kickstarter Campaign we have made posters out of three of Lea beautiful aquarelles. Choose your favorite for a reward. Or if you can not choose grab them all...

Posters by Lea Hoffmann

Illustrations Lea Hoffmann. Print Steen Chr. Olsen. 3 Posters 42 x 42 cm | 16.5 x 16.5 inches
Illustrations Lea Hoffmann. Print Steen Chr. Olsen. 3 Posters 42 x 42 cm | 16.5 x 16.5 inches

After Kickstarter

If we succeed in this Kickstarter, the book will be launched on September 19th on Fanø International Knitting Festival.

And later in London, Paris, Berlin, Copenhagen, Tokyo and New York. From every book sold after the Kickstarter Campaign, 10$ will be donated to dedicated, specially chosen NGO´s.

The support from the campaign will hopefully ensure the book is printed and in this way help us to speak out for those who can not speak for them selves.

Design Mea Andresen. Lisa Renner, Photography Lisa Renner.
Design Mea Andresen. Lisa Renner, Photography Lisa Renner.

Risks and challenges

This project is not just a knitting book and it is not only a scientific book on endangered species.
So it is important for us to reach out in both the knitting society and the animal wellfare society.
So the challenge is to make this book a valuable knitting book with great patterns for the knitter and an interesting book on endangered species and biodiversity for all those who care about the future of the planet.
We have experienced an tremendous interest for the R:E:D: book project as well amongst knitters as between people, who do not knit but simply care about the planet.
We have a great cooperation with the Yarn companies. Madelinetosh Isager, ITO, Zealana, Önling, Manos del Uruguay. All supported the project with Yarn or valuable knowledge... and the knitting fares as well as the Zoo´s. So we are confident together with our partners and with the help from the supporters of Kickstarter we will get this book out there.

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Support

  1. Select this reward

    Pledge DKK 66 or more About US$ 10

    Animal Supporter

    Approx. 10$ 9€ 8£
    Graditude + and Animal respect

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    9 backers
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  2. Select this reward

    Pledge DKK 150 or more About US$ 23

    Animal Savior

    Approx. 23$ 20€ 18£

    Postcards from R:E:D:
    17 Postcard, with motif of the 17 animals from the R:E:D: book.
    Printed on good quality off white FSC paper.
    Drawing by Lea Hoffmann.

    Includes:
    • 17 printed postcards. Aquarelle made by Lea Hoffman.
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    13 backers
    DKK

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  3. Select this reward

    Pledge DKK 200 or more About US$ 30

    Animal Homie, Rhino

    Approx. 31$ 27€ 24£

    Poster from R:E:D:
    1 Poster, printed with motif of Javan Rhino.
    Printed on good quality off white FSC paper.
    Drawing by Lea Hoffmann.

    Includes:
    • Rhino Poster 42 x 42 cm. Printed. Aquarelle by Lea Hofmann.
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    1 backer
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  4. Select this reward

    Pledge DKK 200 or more About US$ 30

    Animal Homie, Blue Whale

    Approx. 31$ 27€ 24£

    Poster from R:E:D:
    1 Poster, printed with motif of Blue Whale.
    Printed on good quality off white FSC paper.
    Drawing by Lea Hoffmann.

    Includes:
    • Blue Whale Poster 42 x 42 cm. Printed. Aquarelle by Lea Hofmann.
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    2 backers
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  5. Select this reward

    Pledge DKK 240 or more About US$ 36

    Animal Rescuer

    Approx 37$ 33€ 33£
    1 R:E:D: ebook only.
    The book full edition

    Includes:
    • ebook of the full edition
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    13 backers
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  6. Select this reward

    Pledge DKK 240 or more About US$ 36

    Animal Rescuer uden porto

    Approx 37$ 33€ 33£
    1 R:E:D: ebook only.
    The book full edition

    Includes:
    • ebook of the full edition
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    8 backers
    DKK

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  7. Select this reward

    Pledge DKK 250 or more About US$ 38

    Animal Homie, Polar Bear

    Approx. 38$ 34€ 29£

    Poster from R:E:D:
    1 Poster, printed with motif of Polar Bear
    Printed on good quality off white FSC paper.
    Drawing by Lea Hoffmann.

    Includes:
    • Polar Bear Poster 42 x 42 cm. Printed. Aquarelle by Lea Hoffmann
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    1 backer
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  8. Select this reward

    Pledge DKK 400 or more About US$ 60

    Animal Lover

    Approx. 61 $ 54€ 47£
    1 R:E:D: hardcover book + ebook

    Includes:
    • Hardcover book
    • ebook of the full edition
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    39 backers
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  9. Select this reward

    Pledge DKK 500 or more About US$ 75

    Animal Besties

    Approx. 75$ 67€ 58£

    1 R:E:D: hardcoverbook + ebook
    + signed by designers, authors, illustrators
    + your name in the bookplate

    Includes:
    • Hardcover book
    • ebook of the full edition
    • Signature by the by core group and designers (9 pers)
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    24 backers
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  10. Select this reward

    Pledge DKK 500 or more About US$ 75

    Animal Total Homie,

    Approx. 75$ 67€ 58£

    Poster from R:E:D:
    1 Poster, printed with motif of Blue Whale.
    Printed on good quality off white FSC paper.
    Drawing by Lea Hoffmann.

    Includes:
    • Blue Whale Poster 42 x 42 cm. Printed. Aquarelle by Lea Hofmann.
    • Polar Bear Poster 42 x 42 cm. Printed. Aquarelle by Lea Hoffmann
    • Rhino Poster 42 x 42 cm. Printed. Aquarelle by Lea Hofmann.
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    5 backers
    DKK

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  11. Select this reward

    Pledge DKK 520 or more About US$ 78

    Animal Hero

    Approx. 79 $ 70€ 60£
    1 R:E:D: hardcover book + ebook.
    + 3 additional patterns, not included in the book.
    Lisa Renner: Polar Sunrise single knit. Child 1 - 6 years. Polar Bear.
    Mea Andresen: Baby Wild. Child 1 - 6 years. Wild dog.
    Laura Locher: Surround me. Adult Jumper. S M L XL. Orlovs Viper.

    Includes:
    • Hardcover book
    • ebook of the full edition
    • pdf pattern Polarsunrise , sigle knitting
    • pdf pattern Wild dog baby
    • pdf Pattern Surround me. Orlovs viper Unisex S-M-L XL
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    Limited 10 backers
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  12. Select this reward

    Pledge DKK 800 or more About US$ 120

    Double Animal Lover

    Approx. 122$ 108€ 94£
    2 R:E:D: hardcover book + ebook

    Includes:
    • Hardcover book
    • ebook of the full edition
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    1 backer
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    Pledge DKK 1,000 or more About US$ 149

    Double Animal Besties

    Approx. 75$ 67€ 58£

    2 R:E:D: hardcoverbook + ebook
    + signed by designers, authors, illustrators
    + your name in the bookplate

    Includes:
    • Hardcover book
    • ebook of the full edition
    • Signature by the by core group and designers (9 pers)
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    Ships to Anywhere in the world
    1 backer
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  14. Select this reward

    Pledge DKK 1,400 or more About US$ 209

    Sea Animal Lover

    Approx. 210 $ 190€ 165£
    1 R:E:D: hardcover book + ebook
    + yarn for Tuna Parade Size S | M | L
    Design Emalie Dam.
    That is 5 skeins of Madelinetosh 100 % merino wool.

    Includes:
    • Hardcover book
    • ebook of the full edition
    • yarn for Tuna parade, Colour choise: your own.
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    Limited 4 backers
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  15. Select this reward

    Pledge DKK 1,400 or more About US$ 209

    Animal Warrior

    Approx. 210 $ 190€ 165£
    1 R:E:D: hardcover book + ebook
    + yarn for Wild dog.
    Design Mea Andresen.
    That is 5 skeins of Madelinetosh 100 % merino wool.
    + signatures by three authors.

    Includes:
    • Hardcover book
    • ebook of the full edition
    • yarn for girl power S -M - L
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    Limited 2 backers
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    Pledge DKK 2,200 or more About US$ 328

    Animal Superhero

    Approx 332$ 295€ 255£.
    WHOLESALE ~ 10 BOOKS FOR RESALE
    10 R:E:D: freely printed hardcover books for resale.
    Each book includes a download link or code for the pdf book.

    Includes:
    • 10× Hardcover book
    • 10× Download link or code for the pdf version ebook
    • Company name and contact mentioned in the book
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    3 backers
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  17. Select this reward

    Pledge DKK 4,400 or more About US$ 656

    Animal Chief Superhero

    Approx 663$ 590€ 509£
    20 R:E:D: freely printed hardcover books for resale.
    Each book includes a download link or code for the pdf book.

    Includes
    + hardcover ebook 20 pc.
    + Download codes for the pdf vers. of the book 20 pc.

    Includes:
    • 20× Hardcover book
    • 20× ebook of the full edition
    • Company name and contact mentioned in the book
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    Ships to Anywhere in the world
    0 backers
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  18. Select this reward

    Pledge DKK 4,500 or more About US$ 671

    Animal Admirer

    Approx 675$ 600€ 520£
    Your own Pangolin jumper. Sensitiv Skin.
    Design, Lisa Renner.
    Hand knitted with love from our great knitters.
    Size for your to choose between 1- 6 years.
    Jumper in Alpaca Pure, from Purl Soho. 100 % Aplaca
    Scales in Prairie, Madelinetosh. 100% merino wool ethically sourced in South Africa

    Includes:
    • Pangolin Jumper 1 - 6 year to choose size.
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    Limited 0 backers
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  19. Select this reward

    Pledge DKK 7,500 or more About US$ 1,118

    Animal Adorer

    Approx 1125$ 1005€ 870£
    Your own Penguin jumper | Eyes and Feathers.
    Design by Laura Locher.
    Hand knitted with love from our great knitters.
    Size for your to choose between XS | M | XL.
    Jumper knitted
    Alpaca Pure, from Purl Soho. 100 % Aplaca and
    Understory, from Purl Soho 50% Baby alpaca, 25 % Baby yak, 25 % Silk

    Includes:
    • Eyes `n Feathers jumper SX | M | XL
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    0 backers
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  20. Reward no longer available

    Pledge DKK 300 or more About US$ 45

    Animal Helper

    Approx 46$ 41€ 35£
    1 R:E:D: hardcover book as early bird

    Includes:
    • hardcover R:E:D: book
    • ebook of the full edition
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    Reward no longer available 50 backers
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Funding period

- (30 days)