RE-BELLO is the first fashion label Made in Italy where sustainability, design, innovation and transparency go hand in hand.
We have a new challenge in terms of responsible innovation. We want to create a limited edition of jackets made by 100% sustainable materials:
- PET Newlife™, which is made of a certified yarn delivered from 100% post consumption plastic bottles;
- Tirol wool, which is a type of wool that usually can’t be used as textile and which RE-BELLO decided to give value using it as padding of outwears.
This way RE-BELLO combines materials that are produced ecologically and ethically but are at the same time innovative, comfortable and stylish.
RE-BELLO uses italian post-consumption plastic bottles, treated with a process that turns what we use to call trash in a “distillate “of polyethylene – a synthetic silk with better qualities than fabrics gained with traditional virgin polymers.
With this process we obtain a one-of-a-kind yarn: the PET Newlife™.
There are different types of wool.
Normally we distinct between fine wool and not fine wool. In particular there is a type of wool which cannot be used as textile, because it results rough and not comfortable. That's the Tirol Wool.
Every year 60 tons of Tirol Wool of 150 are sent for incineration as special waste to be disposed of.
RE-BELLO decided to give value to this kind of wool by using it as padding of outwears, submitting it to a special natural treatment that eliminates the scales of wool without altering the structure of the fiber, making it soft, odorless, breathable and resistant to repeated washings.
At RE-BELLO we understand the importance of brand reputation, especially for new brands. We have spent a lot of time preparing this launch, which consists of innovation, product development, establishing logistics and shipping channels and executing pre-production runs to ensure a seamless and enjoyable experience to our backers.
With any high volume production run, the biggest inherent risk is timing.
We have our logistics experts ready and the samples have been tested to ensure we can deliver our amazing product. We will be extremely transparent and open with regards to updates on the status of production and shipment.
Last but not least, please keep an eye out for our survey in order for us to deliver the right W.A.W Jacket in a time. We will be messaging you through Kickstarter and your email.
Risks and challenges
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