Share this project

Done

Share this project

Done
Virginia Dare Dress Co. | The dresses we've been looking for project video thumbnail
Replay with sound
Play with
sound
$44,805 pledged of $60,000 goal
backers
$44,805 pledged of $60,000 goal
backers

About this project

 

 www.virginiadaredresses.com

---

 

Let's begin.

The story of this company begins with my family’s love of entrepreneurship, my grandfather’s work as a fashion designer, and a belief that beautiful dresses shouldn’t be so hard to find.   

And through the many friends I've met in my work as a photographer, I realized I wasn't the only one who felt this way.

We want clothes that make us feel confident and graceful. I'm drawn to classic silhouettes that are simple and versatile for everyday wear, but pretty enough to feel special.  To find both of these together is no easy job.  And after enough frustrations with shopping and encouragement to move forward, the Virginia Dare Dress Company was born! 

After googling "how to start a fashion business" one evening, I have spent the last few years learning about design, production, pattern making, and fabric sourcing, while also learning about what we as women want to say about ourselves.   

I've built this idea slowly of a company that inspires others to their more beautiful potential.  The clothes we wear have a significant effect on us and help form our identity and community.

I've worked with expert sample and patternmakers in New York and Washington DC, and now we're ready to launch. This campaign was created to pre-sell the Signature collection to fund the production run to create these dresses, start the online store, design a larger next collection, and continue working to make this dream a reality.


The dresses:

the Samantha, the Emma, the Camilla
the Samantha, the Emma, the Camilla

   

 The Emma dress:

The Emma dress is for the planners & doers who want their days to be up for anything. A gorgeous teal-green color with half sleeves, pockets, and scoop neck front and back.

Made of a knit fabric blend that is stretchy and comfortable but substantial enough (not clingy!) for a polished fit and drape. 

Available in sizes XS-1XL, machine washable, AND! - comes in regular or short options for length.

   

The Camilla dress:

The Camilla is for the romantics. A floral print reminiscent of an artist's sketchbook and old world toile, and a peplum-like ruffle on the sleeve to remind you one is never too old for dress-up.

Will be available in sizes XS-XL, and possibly 1XL. (Depending on how well this campaign does!)

The dress has a delicate scoop neckline in the front and back, side pockets, and ties in the back for a perfect fit. Stretch cotton, machine-washable.

UPDATE: choose between regular or short options for length!

   

The Samantha dress:

The Samantha is a wrap dress for the free spirits and dreamers. Short sleeves, tie-waist, and a full but lightweight skirt that's been thoroughly-tested for twirlability.

Shown here with a navy tank top underneath - not included with dress. No pockets, because the wrap style makes them difficult to add.

Will be available in sizes XS-XL, and possibly 1XL. (Depending on how well this campaign does!)

The fabric is a rayon + silk blend that has an incredible lightness and a soft drape! Handwash. 

UPDATE: choose between regular or short options for length!

Join us!

Follow along at INSTAGRAM, PINTEREST, FACEBOOK, TWITTER or for updates + stories by EMAIL!

Timing:

For the dresses, we estimate a February delivery. It could be sooner, but we'd rather you be pleasantly surprised! This campaign will finish mid-October, then all the fabric will be ordered from mills and shipped to our factory in Central America for manufacturing. We will give updates throughout the process and have some fun events for everyone too!

International shipping?

Yes! Just message us what country you're in and we'll add the option. International backers are responsible for paying customs fees.

 

the Samantha dress
the Samantha dress

 

the Emma dress
the Emma dress

 

the Camilla dress
the Camilla dress

 

In addition to dresses... 

  • You can also get a pack of beautiful postcards to use or give as a set. (it's packaged nicely!) They come as a set of 20 hand-lettered designs of quotes + phrases we love.
  • Another reward - limited to 15 - is to join the design team and collaborate with us on designing the next collection! This collection would come out for summer and you'd get an inside role in the process of style and fabric decisions. 
  • Our biggest reward - only 2 available - is to have our design team work closely with you to design your own version of a VDDco perfect dress. This will be designed for you through our aesthetic and customized in the fit, style, fabric, trim and even the name. The dress will be included in our next collection and shipped to you long before it's available anywhere else.

 

  

...& Why Virginia Dare?

In the late 1500s, Eleanor & Ananias Dare left England with a group of settlers bound for the New World. They landed in Roanoke Colony and soon after arriving their daughter was born - the first Englishwoman born in this country. They named her Virginia Dare, and the spirit of optimism and courage of her life is the inspiration for all that we're building.

 

   

Photos by Victoria Heer + Jessica LaRue, music by Dale Clay, calligraphy by Shrimp Salad Circus.

(a thousand thanks to my family, Rosalie, Abigail & the dozens of friends who have helped bring this dream to life. )

.

Risks and challenges

Manufacturing is a large project with many variables. Much work has already been done on our samples and patterns and confirming our fabrics and meeting with suppliers, but every process can still have unexpected road blockss. Thankfully we can work to be as transparent and consistent with updates so our backers could be kept aware of any developments, and our work to keep moving forward!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Our heartfelt appreciation!

    All our thanks and updates of the process.

    Less
    Estimated delivery
    22 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    Postcard giftpack

    A pack of 20 postcards with hand-lettered quote designs from a group of artists.

    Includes:
    • Postcard pack
    Less
    Estimated delivery
    Ships to Anywhere in the world
    73 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $45 or more About $45

    2 postcard giftpacks

    2 packs of 20 postcards with hand-lettered quote designs from a group of artists.

    Includes:
    • Postcard pack
    Less
    Estimated delivery
    Ships to Anywhere in the world
    14 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $150 or more About $150

    The Camilla Dress

    The prettiest floral dress. Made of stretch cotton fabric with a ruffled sleeve, self-tying waist and pockets.

    Includes:
    • The Camilla dress
    Less
    Estimated delivery
    Ships to Only certain countries
    23 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $160 or more About $160

    The Emma Dress

    The most versatile dress. A teal stretchy knit fabric with full skirt and pockets.

    Includes:
    • The Emma Dress
    Less
    Estimated delivery
    Ships to Only certain countries
    67 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $195 or more About $195

    The Samantha dress

    Navy print rayon / silk wrap dress with short sleeves and a flowy, full skirt.

    Includes:
    • The Samantha dress
    Less
    Estimated delivery
    Ships to Only certain countries
    33 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $295 or more About $295

    The Emma & Camilla

    The prettiest floral and the most versatile teal-green. The Camilla is made of stretch cotton fabric with a ruffled sleeve, a self-tying waist sash and pockets. The Emma is a stretchy knit fabric with full skirt and pockets - both dresses machine washable!

    Includes:
    • The Emma Dress
    • The Camilla dress
    Less
    Estimated delivery
    Ships to Only certain countries
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $300 or more About $300

    2 Emma dresses

    Our most popular and versatile dress - for you and a friend!

    Includes:
    • The Emma Dress
    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $325 or more About $325

    The Emma & Samantha

    A flowy dress for free spirits and the most versatile teal-green. The Samantha is a navy print rayon / silk wrap dress with short sleeves and a full skirt, and the Emma is a stretchy knit dress with and pockets.

    Includes:
    • The Emma Dress
    • The Samantha dress
    Less
    Estimated delivery
    Ships to Only certain countries
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $495 or more About $495

    Signature collection

    The Samantha, Emma and Camilla dresses.

    Includes:
    • The Samantha dress
    • The Emma Dress
    • The Camilla dress
    Less
    Estimated delivery
    Ships to Only certain countries
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,000 or more About $1,000

    Signature collection + join design team

    The Samantha, Emma and Camilla dresses + backer joins the design team to virtually collaborate on our next collection from start to finish.

    Includes:
    • The Samantha dress
    • The Emma Dress
    • The Camilla dress
    • Join design team
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $10,000 About $10,000

    8-11 dresses including 1 custom dress

    3 dress of this collection delivered February 2017, plus all dresses of our 2nd collection (will be between 5-8 styles) including one that is custom-designed and named for backer.

    Also includes joining the design team to collaborate on rest of the next collection if you'd like, and 5 postcard gift packs.

    Includes:
    • The Camilla dress
    • The Emma Dress
    • The Samantha dress
    • Postcard pack
    • Join design team
    • 1 dress of next collection that is designed + named for backer
    • All dresses of 2nd collection
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (31 days)