Reason to Bake cookies was started by Elise Sampson and her daughter, Carolyn Sampson, who has Down Syndrome. They started the company with two goals in mind. The first goal is to provide gluten free cookies that are so good you will never miss the gluten! The second is to allow Carolyn to achieve her dream of becoming a baker and to provide other intellectually disabled adults employment opportunities.
The focus on gluten free cookies came about when Carolyn was placed on a gluten free diet and they realized that none of the cookies commercially available tasted as good as the cookies containing gluten.
Elise and Carolyn set out to develop recipes that provided the home-baked taste and texture of cookies your grandma used to bake! They experimented extensively with all natural, non-GMO ingredients and taste tested them until they were able to see the positive reaction on the faces of people who tried their cookies.
First, their taste testers had the look of surprise when they heard the cookies were gluten free and then the inevitable question, "Where can I buy more?" or "Please tell me you can ship these to me."
For this campaign they will offer twoflavors: Spicy Ginger (best seller) and Cranberry Oatmeal. Their cookies are currently being sold in 14 different locations in their local region but in order to expand their business beyond their local area and hire more special needs adults like Carolyn, they need to begin using their new shipping-friendly packaging.
RTB created the new packaging in cooperation with a team of students in the Clemson University Packaging Science Program.
This Kickstarter project will fund the initial setup and production costs for the new packaging. If the $20,000 goal is met, we will use the funding as follows:
The Reason To Bake project will adhere to the following schedule:
We want this project to not only raise the funding to allow us to expand our market but we also want to create a community of fans who will become part of the Reason To Bake family! Throughout the campaign we will be providing updates about our fledgling business and seeking to engage our community in fun!
Risks and challenges
The risks associated with this project are primarily in two areas:
1. That the packaging manufacturer will be delayed in the setup and manufacturing of the packaging.
2. That we will be unable to meet the demand if the rewards sell in greater quantities than we anticipate.
For the first area of risk, we have selected a reputable manufacturer and have already been working with them to define the schedule assuming we reach our Kickstarter goal. We will continue to coordinate closely with them to ensure the schedule is met. The fact that we already have prototype boxes developed should reduce the risk of schedule delays.
The second area of risk can be mitigated in two ways. First, we have created rewards that involve both shipments of cookies that occur right away as the packaging is completed and also Christmas gifts that won't be shipped until December. This spreads the fulfillment schedule out. Secondly, we will train and have available additional part time help that we will be able to call on if the production levels look like they are more than we can handle. This will allow us to create additional shifts, if needed.Learn about accountability on Kickstarter
- (30 days)