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An innovative building kit for kids and kids at heart. Organic engineering, pretend, and cooperative play, all rolled into one!
101 backers pledged $20,065 to help bring this project to life.

About

HOBLEN: A Beautiful Construction Toy Revolution! project video thumbnail
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$20,065

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Playing with toys used to be a natural part of childhood, but somewhere along the way in this "digital generation," kids have forgotten how to play. Their toys have been hijacked by the multi-billion dollar toy licensing industry, only offering story-lines from movies and TV. Hoblen toys bring back immersive, imaginative play by putting the CHILD in the director's chair!  The possibilities are endless as is the re-playability!! HOBLEN toys let children Build their Story!

 

Creative engineering comes naturally in the Hoblen realms! 

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 Parents love our toys just as much as kids do! ((don't worry, we won't tell your friends!))

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WHAT IS HOBLEN?

In a nutshell, Hoblen is a circular based construction system... a completely NEW construction model, unlike anything on the market. NO bricks, NO blocks, NO instructions!! That's right... we want KIDS to the be the creators, designers, builders, and storytellers!   

What comes in the set
What comes in the set

The Woodland Starter Set Includes:

  • 1 Double sided Woodland Platform/Carrying Case
  • 3 Round Leaf Disks
  • 2 Half Leaf Disks
  • 15 Trunk Chunks
  • 3 Trunk Caps
  • 1 Rock
  • 18 Leaves
  • 2 Extra Long Branches
  • 2 Long Branches
  • 6 Medium Branches
  • 6 Short Branches
  • 8 L shape Adaptors
  • 8 Straight Adaptors
  • 8 Post Adaptors
  • 2 Locking Slides 
  • 1 Handle
  • 32 Flower Buttons
  • 64 Fabric Flowers
  • 2 Customizable Hoblen Characters
  • 2 Customizable Butterflies

That’s over 233 pieces that can be snapped, locked, and twisted in to place to build swings, slides, trees, flower gardens, woodland creatures and anything else your kiddo comes up with for hours of fun! And because there isn’t a “finished” project to be created, the re-playability is never ending.

We believe in the creativity of YOUR kids so much that we are leaving it up to THEM to decide what to create! 

Not another Building Block...these are...CREATION TOOLS!

These are toys that bring everyone together... boys, girls, parents, older siblings... There's something for EVERYone here!  

Never before has there been such a gorgeous construction toy!  No more searching for the "perfect piece."   In the world of Hoblen, almost any piece can be substituted!

MEET THE HOBLENS!   

HOBLEN is a mythical world inhabited by tiny fairy-like creatures. The Woodland Realm is the first “realm," where the Woodland Hoblens and Butterflies live!

Two playable platforms printed with beautiful woodland backdrops double as a Carrying case for the set.  (That means easy cleanup, parents!). Hoblen building is easy and FUN!

Because the pieces are themed, every creation is a beautiful one!

The set includes adaptor pieces that allow kids to connect pieces at ANY angle. This increases the number of combinations and structures that children can build, meaning fun and unlimited re-play. 

All the realms and construction pieces are inter-compatible. The platforms slide together to create an ever-expanding, "Neverland" type of landscape as future realms are added. 

Character features that can be assembled and interchanged with rocks, butterflies, leaves, etc...mean unlimited possibility for creature building!

And for the tech-savvy, fun tutorials for different construction elements like swings, slides, treehouses, and such will be available on our website and our YouTube channel.  Our goal is to have kids teaching other kids how to build what they have created by uploading videos and photos.  Every Hoblen owner is a part of our Hoblen community!  We want you to "BUILD YOUR STORY!!"

MAKING HOBLEN A REALITY

The journey from conception to production has been filled with ups and downs, successes and failures, excitement and disappointment!  But we never stopped pressing forward... because we knew that Hoblen needed to be a reality!  To say that the learning curve was steep would be an understatement!  We would not be here today without the help of our friends, family and investors, who have stuck with us, supported us, guided us, and cheered us on... even in moments of doubt.  It really does take a village to raise a "project baby!"    

OUR VISION:

Our mission is simple really... we want to bring back PLAY.  Mr. Roger's style, organic, real-world, hands-on, immersive play!  The kind of play we as adults used to engage in back in the "dark ages" before Tablets and smartphones! Do you remember those childhood moments when you were fully "lost" in your own imaginary world?  We want to make sure that the kids of today don't lose out on the magic of PLAY.  Because... it is VITAL to their development! 

“If you want to be creative, stay in part a child, with the creativity and invention that characterizes children before they are deformed by adult society.” -Jean Piaget

 WHO WE ARE:

Heather is a professional artisan, mother and the creator of Hoblen.  Buying toys for her kids became increasingly frustrating as the search “off-screen” toys usually meant pink, girly, domestic,(and sometimes overtly sexualized) character-based toys... or the opposite:  square, tool-based, construction sets, like Legos and Erector sets that seemed largely geared towards boys. "What about toys that combined construction with character-based play?" The artist in Heather also longed for something that was... well... attractive! So she set out to create that toy... not just for her own kids, but for ALL kids and kids at heart!  

Growing up, Heather’s favorite memories were from her times outdoors building little treehouses, nests, forts for her characters from the sticks and foliage in the yard.  The intrinsic memory of that play time... the smells of Strawberry Shortcake, the colors of Care Bears, the designs of My Little Pony... all left a lasting impression on her.  Those fond memories were what inspired her to create a new line of toys... one that she hopes will be just as memorable as her toys were, but one that goes further... Total environment creation!    

Along the way, Heather met Michelle, a Harvard grad and former executive. "So they hi-fived, made a secret handshake, built a clubhouse, and decided to work together to bring the Hoblen vision to life."

 We’re creating Hoblen to give boys and girls something different... A beautiful construction toy that lets the kids tell the story, build the narrative, and create the characters.  An opportunity to learn to build, problem-solve, and design a world from their imagination. Play that let’s kids build a story through immersion in their pretend world... where kids can shape their own story from the setting to the characters. Complete creative and constructive freedom without the limits of instructions or fixed characters. After years of preparation, we are ready to bring those toys to kids everywhere, beginning with the Woodland Realm. Help us redefine play!!

"Play is often talked about as if it were a relief from serious learning. But for children play is serious learning. Play is really the work of childhood."

-Fred Rogers

"Our kids only get one childhood.  As parents, we want that to be magical but also educational.  The toys we provide them with are an integral part of that experience.  And that is why Hoblen was created.  Help us start a toy revolution and TAKE BACK PLAY" - Heather Jichi

 

 

    

Music credit:  https://www.korbylenker.com

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Risks and challenges

We are in the final stage of pre-production. All of the design work is complete. We've gone through multiple rounds of prototypes and samples, and have arrived at the final design... ready for manufacturing! We have worked to make sure that all of the pieces function and fit tightly, and that they will be made of durable, safe materials, to last throughout your kid's childhood! All that remains is having our molds tooled. This process takes a couple months, and will require a few extra weeks to make sure everything is perfect. Once that process is complete, we will immediately go into production and begin shipping out the toys! Because this is a brand new concept, it takes time to fulfill orders...Tooling will take up to 6 weeks, shipping of samples for us to review takes a few weeks, and of course any final revisions that have to be made will take more time. We will *of course!* keep our backers updated with photos and videos as things progress. As with all startups, there are always hurdles and bumps along the way, but that's all part of the process... We can't WAIT for these toys to be in kids hands everywhere!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    THANK YOU SHOUTOUT!

    Thank you for your support! We'll put your name on the HOBLEN website (hoblen.com) on the Gratitude page for one year.

    Every time the dollar bell rings, a Woodland Hoblen will get it's wings!

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    Pledge $15 or more About $15

    Hey, You're Awesome!

    You're helping make this a reality! To show our love, we'll shout out a personalized 'Thank You' on our Facebook page.

    PLUS we'll add your name to our Gratitude page at hoblen.com for a year.

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    Pledge $25 or more About $25

    Digital Art Print of Pinky!

    Get a Digital image download of Pinky, the original Hoblen. This portrait is one of the original drawings by Heather Jichi that was the basis for the Woodland Realm. Emailed directly to you, this is a chance to help HOBLEN become a reality and own a piece of HOBLEN history.

    PLUS, we'll give you a personalized Facebook shout out and put your name on the Gratitude page of our website for a year.

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    Pledge $35 or more About $35

    Early Birdie Starter Set!

    Be the first in your "hood" to own the "Hoblen Woodland Realm" Starter set at a discounted price, plus free shipping! The Woodland set comes with over 233 pieces! Everything you need to build whatever your Hoblen heart desires!

    PLUS: 1. Name on the Hoblen Gratitude page for a year; 2. Shout out on Facebook; and 3. A Digital Art Print of Pinky, the Hoblen.

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  5. Select this reward

    Pledge $45 or more About $45

    Woodland Realm Starter Set

    Be the first in your "hood" to own the "Woodland Realm" Starter set at a discounted price! The Woodland set comes with over 233 pieces! Everything you need to build whatever your Hoblen heart desires!

    PLUS: 1. Your name on the Hoblen Website Gratitude page for a year; 2. A Digital Print download of Pinky, the Hoblen.

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    Pledge $100 or more About $100

    Hoblen Hero!

    Own a piece of Hoblen history! You will get an archival quality print of the design patent drawing of the first ever Hoblen, signed by creator and artist, Heather Jichi. Plus a "Hoblen Woodland Starter Set"

    PLUS 1. Digital Print of Pinky; 2. A personalized Shout out on Facebook; 3. Your name on the Hoblen Gratitude page.

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    Pledge $140 or more About $140

    Early Birdie Gift Pack

    The early bird gets the worm! Help support us early and get THREE (3) WOODLAND STARTER SETS plus an archival quality print of the design patent drawing of the first ever Hoblen, signed by creator and artist, Heather Jichi.

    PLUS 1. Digital Print of Pinky; 2. A personalized Shout out on Facebook; 3. Your name on the Hoblen Gratitude page.

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    Pledge $250 or more About $250

    Hoblen Buddy Set

    You get 4 "Hoblen Woodland Starter Sets" a hand-written Thank You card from our founder, Heather Jichi. This is perfect for donations, friends, siblings or a very special gift for a special child. (or you can keep them for yourself... shhh... we won't tell)

    PLUS 1. A piece of Hoblen history in 3 archival quality prints of the original Hoblen character design patent drawings... signed and numbered by creator and artist, Heather Jichi. 2. Digital Print of Pinky; 3. Your name on the Hoblen Gratitude page.

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    Pledge $1,000 or more About $1,000

    Hoblen Baller's Club! Woot!

    For your generosity, you will be sent a one-of-a-kind Hoblen collectible character with a hand-painted flower skirt, painted by Hoblen creator, Heather Jichi... An amazing Hoblen keepsake! AND Four (4) "Hoblen Woodland Realm Starter Sets!"

    PLUS 1. A Digital Art Print of Pinky; 2. A personal shout out on Facebook; and 3. Your name on the Hoblen Gratitude page.

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    Pledge $5,000 or more About $5,000

    WOW!! You're a Hoblen Mogul!

    Be part of Hoblen history! As a thank you, we will acknowledge your support on our first run of the "Hoblen Woodland Realm"... Your chosen name will be listed in a Gratitude section on the packaging! Every purchaser will know that you were a part of making these toys a reality! AND you'll get six (6) "Hoblen Woodland Realm Starter Sets." Share them with friends, or build an armada!

    PLUS 1. Three (3) archival quality prints of the original Hoblen character design patent drawings... signed and numbered by creator and artist, Heather Jichi. 2. Your name on the Hoblen Gratitude page. 3. A personal "Thank You" video post from Heather and Michelle on all of our social media!

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    Pledge $10,000 About $10,000

    WE'RE BRINGING THE PARTY TO YOU!

    The Hoblen party is coming to YOU! Heather and Michelle will travel to wherever you are (US only) to bring you a fabulous, "once in a lifetime" Hoblen party for 15 guests! What you get: 15 "Hoblen Woodland Realm Sets," 15 signed and numbered "Pinky" archival quality prints, 15 hand made flower tutus (custom colors), A photo booth session with lifesized props, Flower fairy crafts, plus a Hoblen building/brainstorming session with Heather and Michelle! You'll ALSO get a sneak peak at the prototypes for the next realm!!!

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Funding period

- (41 days)