Funded! This project was successfully funded on March 24, 2012.

Update #1

We made it!


Thank you. Truly.

We’ve reached our target far faster than we ever imagined possible. We’ve been totally blown away by the enthusiasm and interest in what we’re trying to do. It’s great to know so many people are as committed to independent, quality journalism as we are.

Reaching $50,000 so quickly means that we can get the ball rolling right away. We’re already talking to our writers, putting agreements in place and starting work on building the MATTER website.

But every extra story we can commission now will make MATTER stronger going forward. Every extra dollar we get through Kickstarter will help us line up more stories, which means we won’t have to wait for the money from one article to pay for the next.

And if we can get to $75,000, we can upgrade everyone’s subscriptions so that you’ll be getting more stories for your support.

So it would be fantastic if you, the people who have got us this far, can continue to spread the word. The more pledges we receive, the stronger MATTER will be.

Jim & Bobbie


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      Creator Gordon McLean on February 24, 2012

      I think the speed at which this is happening is a testament to the fact you are doing something that many people want and will support. Excited to see it happen!

    2. Mikko_jarvenpaa_profile.small

      Creator Mikko Jarvenpaa on February 24, 2012

      Wowness. Awesome. Congrats. I was scrambling to get out the credit card to be your first backer, now I'm proud I did so. Really looking forward to this, I'll spread the word.

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      Creator Nicolette Zarday on February 23, 2012

      Congratulations. Wow. Apparently you're on to something.

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      Creator Leigh Gudeman on February 23, 2012

      I knew if I became a backer you would take off like a Rocket

pledged of $50,000 goal
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  • Pledge $10 or more
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    831 backers

    For the price of a movie ticket, help create a new home for quality journalism. We’ll send you our first three stories and give you a shout-out on our website. You'll also get a real-world thank-you in the form of a beautifully designed and personally signed postcard.

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    944 backers

    Join our editorial board. Seriously. We’re going to run a radical, first-of-a-kind experiment in collaborative commissioning using All Our Ideas so that you, the readers, can help make our reporting even more brilliant. Plus you'll also get the first three stories, a web shout-out and a postcard.

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    350 backers

    Advertise your support for independent, fearless journalism by sporting a t-shirt featuring the MATTER logo. You'll get an invite to our editorial board, a free copy of our first six stories and a signed postcard expressing our undying love.

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    246 backers

    Big pledges deserve big rewards. Our first Best of Matter print anthology will find its way to you, you'll get a name-check on a story and one of our awesome writers will send you a signed copy of one of their books. Oh, and you’ll get our first ten stories and editorial board membership.

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    64 backers

    Come spend some time with the Matter family. You’ll get a personal invitation to one of our two launch parties, to be held in San Francisco and London, plus an evening of enthralling conversation over dinner with one of our editors, writers or photographers. Not enough? Well, all the above schwag is included, plus the first fifty articles for free -- and we’ll also throw in a litho print of an amazing photograph taken from one of our stories.

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    12 backers All gone!

    Become a Matter co-pilot. You'll get the chance to be a guest editor, joining our team on an assignment and helping us shape a story from the very start. You’ll also be able to read Matter forever. That’s right: every single story we ever produce will be free to you. And of course all the stuff above — t-shirt, print anthology, signed book from a Matter author — is included too.

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    4 backers Limited (6 left of 10)

    [NEW REWARD!] Get your hands on a deluxe, limited-run, numbered hardcover edition of our Best of anthology, signed by every one of the contributors and featuring specially-commissioned art and infographics. Plus a lifetime subscription and a one-year subscription to give away to a friend, and every other reward from lower pledge levels.

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    6 backers All gone!

    This is our corporate-level sponsorship, aimed at companies who want to reach our savvy, intelligent readers. You get everything already mentioned, plus your brand will be the only sponsor on our site, stories, and email alerts for an entire month. If you’re an individual? That could work too — let’s talk.

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    2 backers Limited (4 left of 6)

    Corporate-level backers who missed the first batch of rewards can get on board with this new addition. Your brand will be a co-sponsor of our website, stories and emails — and any apps we build — for a whole month. That's on top of all the goodies available at lower tiers. Want more detail on how it will work? Email us at

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Funding period

- (30 days)