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Bring Reading Rainbow Back for Every Child, Everywhere!'s video poster

Bring Reading Rainbow’s library of interactive books & video field trips to more platforms & provide free access to classrooms in need! Read more

Los Angeles, CA Web
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pledged of $1,000,000 goal
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This project was successfully funded on July 2, 2014.

Bring Reading Rainbow’s library of interactive books & video field trips to more platforms & provide free access to classrooms in need!

Los Angeles, CA Web
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HUGE NEWS! Seth MacFarlane Will Match Our NEXT $1,000,000 OF PLEDGES!



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Hey y'all.

LeVar here with a HUGE announcement. HUGE! If you haven't already heard, our Kickstarter campaign has just received a STUPENDOUS offer from Seth MacFarlane:

Starting right now, Seth has agreed to match our next $1,000,000 of pledges, to help us reach even more schools in need!

That's right: for each dollar pledged over $4,000,000, Seth will MATCH IT, dollar for dollar, up to 1 MILLION DOLLARS! And let me tell you what that means, because this is important:

  • If we can reach our $5M stretch goal in the next five days, we'll meet our goals of bringing Reading Rainbow to more platforms and 7,500 classrooms.
  • AND that means that Seth will provide a full $1,000,000 in matching funds, taking us a total of $6,000,000, and letting us reach 5,000 MORE CLASSROOMS!
  • That means that if we raise the remaining million, we won't just get 7,500 classrooms... we'll get more than 12,500 CLASSROOMS!

With Seth's help, we really CAN go twice as high!

This all means one thing: there has never been a better time to bring new people into this campaign. Every new dollar you add to your pledge, or spend on an add-on reward, or convince your friends and relatives to add, will get us two dollars to help schools. This is unbelievable, y'all. It's like we've always said: we can go anywhere, and if we pull together, we will.

But before you start calling your friends and spreading the word, please help me thank my friend, Seth, for his amazing generosity. You can send him some love on Twitter as @SethMacFarlane, or post in the comments below, but however you do it, please give him some love. With his help, we can make an even bigger difference for an entire generation of kids. That's just huge. But you don't have to take my word for it.

Five days left, y'all. Let's keep this thing going.




If you want to help us reach our stretch goal to support more classrooms and platforms, it's easy! Just retweet or share this message on Facebook and Twitter:

BIG NEWS! @SethMacFarlane will MATCH up to $1M in pledges to help @ReadingRainbow reach more schools. Pledge now @


    1. Creator Ses Carny on July 2, 2014

      Thank you Seth! That is so awesome!

    2. Creator Lindsay R. on July 1, 2014

      I doubled my pledge!

    3. Creator Alison Benowitz on June 30, 2014

      Seth, you are a good man with a big heart for matching the pledges the way you are. It is great to see you, and other celebs like you, caring so much about something important.

    4. Creator Serpine on June 30, 2014

      Just started backing because my wife loved RR when she was a kid and because Seth is the man (even if he doesn't make the best cowboy).

    5. Creator Liezel Munson on June 29, 2014

      @SethMacFarlane, THANK YOU! Huge fan of yours and even a bigger one now. I made my pledge. Reading Rainbow was a HUGE part of my childhood and I want it to be for future generations!

    6. Creator Joe Auger on June 29, 2014

      Made my pledge and Seth doubled it! Thanx sir!

    7. Creator Amanda Caldwell on June 29, 2014

      Holy smokes, what an incredibly generous offer! Thank you, Seth, so much!

    8. Creator Lory Y. Kitamura-Tintor on June 29, 2014

      Whoa! Such a generous incentive ~ quadrupled my pledge. Thank you, Seth!

    9. Creator Kristen Maurer on June 28, 2014

      @SethMacFarlane I will never understand your bizarre sense of humor, but I love your heart. Just went back to double my pledge - another free t-shirt for me and more money for Reading Rainbow! Win! Thank you!

    10. Creator David Khono Hackland on June 28, 2014

      Doubled my pledge.

    11. Creator Matt Dunn on June 28, 2014

      Just added $25 to my pledge so now I don't have to choose a shirt or mug - I can get both! ;) So inspired by Seth's generosity. This guarantees we'll hit 5 mil!

    12. Creator Kari Harrington on June 28, 2014

      This is incredible news! Thank you Seth for your amazing generosity!

    13. Creator Harman J. Kursner on June 28, 2014

      So I guess this means that all new pledges will "go twice as high"

      Sorry, I tried to resist, but it was futile.


    14. Creator Tabitha S Little on June 27, 2014

      I grew up in Sandusky Ohio . We had a Carnegie library given to the city by the generous Mr. Andrew Carnegie . I spent many hours in that library . Thank you Seth MacFarlane for your generosity. I really do not know what I would have done without that library . Reading means so much to me .
      Thank you , Tabitha
      My Alma mater was books,a good library. I could spend the rest of my life reading, just satisfying my curiosity.
      Malcom X

    15. Creator Doug Maus on June 27, 2014

      First time Kickstarter pledger here, thanks to Seth's contagious generosity and LeVar's ceaseless dedication. Happy to help a great cause.

    16. Creator Austin J. Austin on June 27, 2014

      (Excuse me, I meant "any pledge from $4 million to $5 million! TOO EXCITED TO MAKE COMPLETE SENTENCES)

    17. Creator Austin J. Austin on June 27, 2014

      Thank you so much, Ivan, for sending the excellent news that any pledge over $4 million will be matched by Seth MacFarlane! Now all I have to do is figure out if I need a RR Pebble, an OUYA, or a nap (from SO MUCH excitement)!

    18. Creator Erica Douglas on June 27, 2014

      Thank you, Seth!!! :D

    19. Creator Sandra Quick on June 27, 2014

      There IS hope for our civilization! Thank you thank you!

    20. Creator Kevin A. Mitchum on June 27, 2014

      This is awesome news! First Cosmos and now Reading Rainbow. I am going to TRIPLE my pledge. Maybe Seth can create some exclusive cartoons for the show?

    21. Creator Monica Stephens on June 27, 2014

      LeVar and Seth, you can take my word for it -- this is AWESOME. What a great incentive to everyone for increasing their pledge and getting even more folks in on the action, even at this date. (As if the basic premise wasn't enough!) Warp speed!

    22. Creator Lauren Ashley Scott on June 27, 2014

      Seems like a good reason to get an add-on! Thanks, Seth!

    23. Creator Jim Dunaway on June 27, 2014

      Just upped my donation another $25.00.

    24. Creator Paul Schleicher on June 27, 2014

      Just upped my donation another $50.00. Thanks Seth. Also, thank you LeVar for your efforts. My nieces love, and when I say love I do mean love, to read and i can see the difference from the other children who do not.

    25. Creator Monique Gonzalez on June 27, 2014

      I doubled my pledge, thank you Mr. MacFarlane.

    26. Creator Ron Hall on June 27, 2014

      Way to go Seth!!!!

    27. Creator Carla on June 27, 2014

      I loved watching Reading Rainbow as a kid. Seeing all these old cartoons coming back (like my little pony and strawberry shortcake) was nice and nostalgic, but knowing that Reading Rainbow is coming back has trumped everything and I'm so excited to see how amazing everyone is about it. Thank you to Seth and to every single backer for helping to bring Reading Rainbow back. :-) You are all wonderful people.

    28. Creator Matthew Phinney on June 27, 2014

      Here's to getting a matched million from Seth. The support for this has been outstanding. Hope this changes schools everywhere for the better.

    29. Creator Liz Siron on June 27, 2014

      I tripled my pledge to take advantage of Seth's amazing offer. I'm not a fan of his work, but I am now a fan of him as a person.

    30. Creator Gillian Turner on June 27, 2014

      Finally got around to making my donation! Thank you to LeVar Burton and Reading Rainbow for impacting my life so profoundly growing up. I'm going to give the month-long subscription to my niece, so she can experience the same wonder I did!

    31. Creator Bari Lyn Huston on June 27, 2014

      as a fan of his shows and movies, it def helped give me that push to open up my wallet for such a great cause!!!! I cant wait to see if seth will throw lavar into episode of family guy lol teach stewie to look at books differently through reading rainbow LOL Great job and congrats on drumming up more publicity for the cause with your massive following Seth!!!!!

    32. Creator Colleen Morgan on June 27, 2014

      I have now officially changed my opinion of Seth MacFarlane!

    33. Creator Gregory Brecht on June 27, 2014

      I quadrupled my pledge!

    34. Creator Leslie on June 27, 2014

      Thank you Mr. MacFarlane for the extra boost!

    35. Creator John McCormick on June 27, 2014

      I just bumped my previous pledge by 150%

    36. Creator Erica Good on June 27, 2014

      Doubled my pledge too! Thanks, Seth! What an incredible gift.

    37. Creator Lauren Hartley on June 27, 2014

      Upped mine too. Thanks, Seth!

    38. Creator Shariq on June 27, 2014

      Well I might as well go twice as high too. Doubling my pledge! :D

    39. Creator Liz Siccone on June 27, 2014

      Just increased my gift for the second time. What an awesome campaign!

    40. Creator PumpkinVine47 on June 27, 2014

      Upped my pledge! Thank you, Seth!

    41. Creator Zac Lawton on June 27, 2014

      Thank you, Seth! The first three seasons of Family Guy were awesome!

    42. Creator Stephanie Davis on June 27, 2014

      Seth now owes you an extra $75, and I too just doubled my pledge.

    43. Creator Casey Fox on June 27, 2014

      I'm with Michael Foy! Doubling my donation as of now! Thanks Seth MacFarlane!

    44. Creator Michael Foy on June 27, 2014

      If Seth covers the Reading Rainbow theme song in Sinatra style, with a really big band, I'd triple my donation. Kick it, Kid!

    45. Creator J Shields on June 27, 2014

      Thank you, Mr. MacFarlane, for rallying your resources for such a worthy cause!

    46. Creator Jenny Howe on June 27, 2014

      Just increased my pledge! Thank you Mr. MacFarlane!

    47. Creator David Ballard on June 27, 2014

      I'd already backed and had been debating increasing my pledge, and I just doubled it after hearing about this. That's an awesome thing you're doing, Mr. MacFarlane.

    48. Creator Revek on June 27, 2014

      Respect Mr MacFarlane - What a family reading guy!

    49. Creator Andrea Yordan on June 27, 2014

      Seth McFarlanes, what a wonderful gift! Thanks bunches!

    50. Creator Sarah Else on June 27, 2014

      Seth MacFarlanes you are awesome and generous!