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Bring Reading Rainbow’s library of interactive books & video field trips to more platforms & provide free access to classrooms in need!
Bring Reading Rainbow’s library of interactive books & video field trips to more platforms & provide free access to classrooms in need!
Bring Reading Rainbow’s library of interactive books & video field trips to more platforms & provide free access to classrooms in need!
105,857 backers pledged $5,408,916 to help bring this project to life.

More About Our Team

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I’ve been the host and producer of Reading Rainbow for 31 years, and have done my best to teach generations of children that in the pages of a book – through reading – you can go anywhere and be anything. This isn’t a job for me: it’s a personal mission!

Hello, world! I’m Mark, LeVar’s business partner, a recovering movie producer, and for the last several years, the CEO and writer/director of Reading Rainbow. That means I spend my days switching between financial spreadsheets and video field trip scripts. (When I get the two confused, it makes for interesting bank meetings.) I’ll be the one handling the business side of things: making sure these new product(s) get made, and making sure that we never lose our focus on helping schools in need. I’ll also be making sure that you get your backer rewards!

Hello everyone! I’ve been focused on education and kids’ products for years, and have been fortunate enough to work with many great companies focused on early childhood education. At Reading Rainbow, I oversee our classroom work, and work with teachers, school districts, homeschool parents and educational experts. I’m so excited by the idea that this Kickstarter ­– and all of you – can help us reach so many children and teachers in need. I’ll keep you updated on the educational side, and share details about the design and roll out of our new products!

Hey there! As the Reading Rainbow Mom, I enjoy encouraging readers of ALL ages to believe that they can "go anywhere, be anything." I'm a writer and reader, perpetual student, sometime teacher, and mother of two budding young book addicts. If you follow Reading Rainbow on Facebook, Twitter, Tumblr or any of our other social channels it’s most likely me who is asking or answering your questions, and discussing books & reading with you! I'm passionate about helping bring books and a love of reading to every child, everywhere, and look forward to representing the needs of parents in our Kickstarter campaign!