DAY 3 - We Can Go TWICE AS HIGH... AGAIN!!!
At this point, as you know, we've reached more than twice our minimum funding goal -- and together, we did it in less than two days.
WHAT HAPPENS NOW?
Now we focus on STRETCH GOALS.
If this is your first Kickstarter campaign, stretch goals might be a new concept for you. Here's how it works: since funding on Kickstarter is "all or nothing," the site encouraged us to start with the minimum amount we'd need to get something done.
For us, that was $1,000,000 – enough to bring Reading Rainbow to the web, and to get it into 1,500 classrooms for free.
But once Kickstarter projects meet their initial goals, it's common to announce "stretch goals" – a new pledge target, that will let us do even more. And with 1 in 4 children growing up illiterate, there's so much more that we can do. We believe that it's essential to raise a new generation of children who love reading, and so do you.
That's why, in the first 48 hours, over 62,000 people pledged over $2,500,000.
So here's our first stretch goal:
Together "we can go twice as high" and raise $5,000,000!
And, when we reach that goal, here's what we'll be able to do:
We've been reading your comments and suggestions, and we couldn't agree more: to be accessible to more kids and families, we need to be on MOBILE DEVICES. We also need to be on ANDROID. And for families and classrooms -- especially those that can't afford computers or tablets for each child -- we also need to be on connected devices that can put Reading Rainbow back on the television: both the most common GAMING CONSOLES kids use, like XBOX and Playstation, and on new OVER THE TOP (OTT) BOXES like AppleTV, Roku and Kindle Fire TV.
When we reach $5,000,000, we'll be able to expand to all of these platforms.
This part is even simpler: if we can raise more, we can help more... and there are a lot of classrooms that can use the help. At $1,000,000, we were able to provide Reading Rainbow for free to at least 1,500 classrooms in need.
When we reach $5,000,000, we'll be able to provide free access for over 7,500 CLASSROOMS. That's 5x MORE CLASSROOMS.
BUT WHAT HAPPENS IF WE PASS $5,000,000?
If we reach our stretch goal of $5 million with time to spare, we'll announce an even more ambitious stretch goal, and even more plans for what we can accomplish. But no matter what we raise, every single dollar will be focused on the exact same mission: Bringing Reading Rainbow Back for Every Child, Everywhere.
We've still got big ideas for additional stretch goals -- among them, plans to bring Reading Rainbow to PUBLIC LIBRARIES, and to expand the virtual library to introduce FOREIGN LANGUAGE BOOKS.
But this isn't just LeVar's mission... it's yours, too! If you have suggestions for additional stretch goals, or ideas to bring Reading Rainbow back for EVERY CHILD, EVERYWHERE, please speak up in the comments, where we can all discuss them!
Next week, we'll have more to share, including some new REWARD PACKAGES and fun ways you can GET MORE INVOLVED.
Today, we hope you'll help spread the word about our stretch goal, and make sure the world knows that our mission isn't finished. Together, we can do so much more to bring Reading Rainbow Back for Every Child, Everywhere.
We've got 32 days to go, and we're just getting started.
With Love & Gratitude,
Your Reading Rainbow Team