The original Subaru and Rally enthusiast magazine is returning as an all-new series for TV and web. Pilot already in production! Read more
This project's funding goal was not reached on November 8, 2012.
About this project
UPDATE: Get free access to the complete Subiesport Magazine archives with your pledge! That's nearly 2,000 pages of Subaru and Rally coverage! Read the details here.
About the Relaunch
The world today is a lot different place from when we launched the original Subiesport Magazine in 2004. At that point YouTube hadn’t even been invented and the Subaru STI had just become available in North America after several years of speculation and anticipation.
Today, another exciting and much-anticipated Subaru is just starting to become available in North America, the Subaru BRZ. Subaru is also making strong gains with general consumers, thanks to their new 36mpg all-wheel drive models. With the new unified chassis, even the WRX and STI are looking better than ever! Then there's rally sports: they're finally reaching the popularity they deserve in North America. Yes, it’s a very exciting time for Subaru and Rally Sport enthusiasts.
It all adds up to one fact: It’s time to bring Subiesport back! But we need your help.
Unlike 2004, these days enthusiasts are demanding more than a printed magazine can provide. They want powerfully engaging content and they want it quick and easy to access — anywhere. (Four week postal delays for the printed magazine were always intolerable!)
For the past three years we pondered this problem. How to mash together the benefits of digital with the depth of print. The answer is both simple and incredibly ambitious: a broadcast television show, but built and scheduled like a print magazine. It will feature video content like you would see in the print version of Subiesport, but produced and packaged to the highest broadcast standards we can afford. And, because we’re producing this independently, we can make it available everywhere, without delay and without network meddling – this isn’t “lowest common denominator” television, Subiesport TV is the stuff discerning enthusiasts have been waiting for!
Though the official site (subiesport.tv) will provide the best viewing experience, it really doesn’t matter how or where you want to watch the show: YouTube, Blip.tv, AOL Video, Roku box, Apple TV, on a custom app for your iPhone, iPad or Android device, or some other up-and-coming platform, you’ll be able to enjoy Subiesport TV where and how you want! Then, when the first season is complete, we’ll send it off to the international broadcast market, so folks without speedy internet (around the world) can enjoy the series.
How you can help
Broadcast-level production quality is both ambitious and expensive, we know this. For the past year our team produced the show Driving Sports TV. We produced 13 episodes on a minimal budget - and it looked pretty good. When not filming Driving Sports, our team has also produced content for top car makers and action sports stars. Because of this, we’ve built an impressive collection of specialty rigs, cameras and skills.
Why do we need your help?
For Subiesport TV we’re aiming higher. We want to close off roads, burn through tires, and take chances that we otherwise wouldn't be able to afford. We’re already committed to doing this as a six episode series one way or the other, so let’s make it something special.
Your money will go towards travel, specialty equipment rentals (slow-motion cameras when necessary, for example), hiring extra hands for more complex shoots, music licensing and the many hours it will take to put together the full series.
To help you help us, we have a number of exclusive perks we’re making available just for our launch. Pick your level of support and you’ll get some great merch, as well as gratification that you’re backing what could be one of the greatest car shows ever made. You might even find yourself in a starring role, how many other shows can offer you that?
Talent behind the production
Our producer, Ryan Douthit, was the original founder and editor for Subiesport Magazine. Since leaving the publishing business in 2009 he has produced videos for Ford Racing, Subaru of America, Mazda, Mitsubishi, Rockstar Energy and many others. You've likely seen his work on ESPN and ABC.
Warwick Patterson is an award-winning action sports cinematographer with over a decade of experience in professional video production. The past couple years he has produced a very popular action series for a major car maker and is currently shooting the World Rally Championship for Eurovision. His first collaboration with Douthit was a promotional DVD filmed exclusively for Subiesport, released in 2005.
Chris Miller is an Emmy-nominated cinematographer with numerous feature films, music videos, TV shows and short features under his belt. He worked previously with Douthit, filming the US Rally Series from 2007 through 2008 and as the Director of Photography for Driving Sports TV.
Steve Arcenio is popular music video and social media producer based in Seattle, Wash. He's worked on projects for Ludacris, Ed Sheeran and Alicia Keys. His previous work with Douthit, "Taming the Serpent" has been viewed nearly 2-million times on YouTube.
Select Season One Features
In development, specific episode details are subject to change based on location, vehicle availability and the how successful this Kickstarter campaign is!
- Subaru BRZ vs BMW 1M hillclimb challenge on the Maryhill Loops Road (see photo below)
- A group of amateur drivers learn to be rally drivers at the DirtFish Rally School, followed by a high-speed challenge on a specially designed rallycross course - with a twist.
- AWD Track Battle: a classic rivalry, revisited for 2012.
- Epic offroad adventure: Two cars, two days, no roads.
Where are we at right now?
On the week of September 18-24th we shot our first documentary featurette for the Pilot with grassroots rally team Noble Star Racing. That rally team drove 2,500 miles to compete (driving a Subaru 2.5RS) in the Olympus Rally in memory of their friend that perished in a fatal crash (Matthew Noble Marker of SubaRoots Rally Racing) at the same event a year earlier. It's just one of many incredible stories that deserves to be told.
Overall, things are moving ahead briskly. We have some small sponsors onboard, and we already completed one round of pledge support directly from the Subaru owner community - which helped us get started.
$32,000 will fund the series because we're very efficient at what we do and we own a lot of our own equipment already. That said, we can certainly go bigger!
The $70,000 stretch goal!
If we can break $70,000 on this Kickstarter campaign, we'll commit to several key improvements to the series over the base funding level:
First, we'll purchase a Sony FS700 camera system. This state-of-the-art broadcast camera will allow us 240fps slow-motion effects and will generally improve the look of the entire production. You'll get delicious slow-motion effects throughout the series. Plus, everything will look better.
Second, we'll rent some particularly special locations and incorporate aerial shots. We know some amazing roads (and tracks) that will allow us to push cars to their limits. However, those locations have use and insurance fees we need to cover.
Web shorts will supplement the broadcast show, like this video we produced on the West Coast Subaru Show - as featured on Jalopnik.com.
“It’s awesome to have Subiesport back!” – Nick, NASIOC.com
“The world is set right! Subiesport is back!” – Dan, Mach V
“I am genuinely excited to see Subiesport again!” – Tim Bailey, Cobb Tuning
“Subiesport was always the best source for Subaru enthusiasts, it’s fantastic that they are coming back” - AVO Turbo World
“A new Subiesport? I feel like an old friend has returned from a far away land! This is definitely Armin-Approved!” - Armin H. Ausejo Photography
“The Subie-fans have been waiting for some time to have the one of the best publication about their favorite cars come back and the wait is finally over. Welcome back, Subiesport!” – Yukio, Garrett Turbo
“I was stoked to hear that Subiesport was making a comeback. They were the only Subaru enthusiast magazine worth keeping in the shop crapper.” - Kartboy
“Finally! The sun will rise again. Get ready Subaru world! This will be a fast ride.” – Yujiro Otsuki, No Yuji No Party
Risks and challenges
Even though this show is already in production and is being helmed by an experienced staff with a passion for the source material, there are some risks. Filming cars is dangerous stuff and any on-set injuries could set back production dates. Weather is also an issue. We often film rain or shine, but rain doesn't always yield the best results so poor or unpredictable weather can cause setbacks for specific episodes, which can cause delays across the board. Because our talent and equipment is all in-house, and we have access to numerous locations (as well as backup locations) for filming due to our years of experience doing productions just like this we should be able to flex to meet any challenge without sacrificing quality.
The first episode is already underway, but keep in mind that the first show always takes the longest to put together. Don't be alarmed if it takes a couple months before you see episode 1. This is the episode where we have to establish many visual and stylistic decisions and that takes extra time. We will also be filming for future episodes during this period.
Subaru of America is aware of this project, and we are on good terms with their PR and Marketing department heads, but they are not financially supporting it at this time. That may change in the future - which would give us a bump in budget, but given our past experience with their marketing agency, projects such as this are a challenge for them to embrace. In short, just like with the original Subiesport Magazine, it's up to enthusiasts like us to make this happen.
Regarding broadcast distribution: we already produce another series, Driving Sports TV, which just wrapped its first broadcast season we already have some experience in this area (Show is broadcast on TACH-TV in parts of the USA, and on Ignition in South Africa.) Our broadcast agent (John McLean Media) has agreed to represent Subiesport and present it at the annual MIPCOM conference, an annual event for broadcast programming. If we're successful in acquiring broadcast support for Season #1 that will go to fund Season #2 of the series. Even if we are unable to secure broadcast distribution, we will then focus on web and mobile delivery.
The official series web site http://www.subiesport.tv is already live. As are the iTunes Podcast feed, YouTube Channel, Blip Channel and other points of distribution.Learn about accountability on Kickstarter
Yes, we'll consider it. Send us a couple photos of your car and tell us your story and where you're located. There's a link at the bottom of the site at http://www.subiesport.tv
- (30 days)