Raw Monje is a healthy lifestyle brand. We create yummy, beautiful, mostly raw, plant-based, whole food desserts and snacks and we need to make sure the community has access to them. We need our commercial kitchen space to create the most delicious and beautiful desserts we can to enhance daily life and also celebratory occasions for ALL. We also want to build community and welcome people into our space for fun events and learning experiences. One taste of our treats and you will see that healthier desserts can be delicious and make you feel good.
We believe what goes into our body has the potential to help or harm us. Our products are:
- organic + non GMO
- refined sugar-free
- made in small batches with love and care
- made with seasonal and local ingredients where possible
- all ingredients ethically sourced from organic suppliers across the globe, supporting families and communities, who routinely test their products
*Please note our current wholesale products (energy donuts, chocolates, cheesecake slices) and rewards in this campaign are 100% vegan (For the Celebrate Monthly Level, you will be able to specify if you require vegan and we'll be sure the products are honey-free). We do use honey in a few of our seasonal flavors of custom order "cheesecakes."
There is nothing artificial or bad in our treats and along with being beautiful, they taste amazing! The feedback we've had has been one of pure ecstasy. We've even been told our truffles are "toe-curling good."
Thank you to Melis from Gluten-Free Vegans of NYC for the honest review. You can see the video here and follow them @gfvegans on Facebook + Instagram.
We offer local wholesale, custom/special event cakes, catering and online ordering for pickup and local delivery from our kitchen. We also ship our chocolate truffles within the US.
We are all about community and are working to heal and beautify, from the inside out. We want everyone to have access to celebratory cakes and treats that they can enjoy without worry about their health and food allergies. We don't mess with items that do not taste good gluten-free, but have tested and created 100% delicious and also nutritious foods that incorporate "superfoods" and don't use refined-sugar. We were unimpressed with many of the gluten-free items available and we saw a need for a delicious, indulgent, healthier dessert. We also saw ourselves and our families dealing with chronic conditions and autoimmune diseases and illnesses including Cancer, Diabetes, Fibromyalgia, Lyme Disease and Alzheimers and we decided we all need a better dessert. We know the amount of sugar used in traditional desserts and we know there is still a tasty way.
Being born into an Italian family that knows a thing or two about from-scratch beautiful desserts, Monje has extremely high dessert standards and let's just say: it's in her genes. Centuries of kitchen-loving goodness passed along and a childhood of baking with her Mom and family have prepared her in her own way for all this gluten-free goodness.
We need our own commercial kitchen so that we can have a 100% dedicated gluten-free kitchen and eventually get Kosher certified as well. This is important for us to be able to serve those with Celiac and severe gluten allergies and other dietary needs. Many of our current products need to be refrigerated or frozen, so having this space will allow us to make desserts available directly to our customers but also allow us to wholesale to local cafes, groceries, restaurants, hotels, gyms and yoga studios.
We are hosting small classes (including Truffle Night Out + Smoothie Making, so far!) in this space. We want to expand our offering to baked gluten-free goods and snacks and a subscription service available to those outside of the Philadelphia area.
In addition to our (expensive) quality ingredients, we will need to pay for our initial setup, including:
- Commercial refrigerator $1200
- Commercial freezer $1500
- Food Processor $550
- High Speed Blender $550
- Stove Top $100
- Tabletop oven $400 (to start)
- Food Dehydrator $300
- Work Tables/Shelving $500
- Oven $2,299.00
- Mixer $600
- Misc supplies, packaging $1500
- Initial advertising/marketing/printed materials/website: $3,000
- Rent/utilities/insurance (first 3 months): $5,000
The cost of the initial large and small appliances and supplies alone is around $8,000, not including our monthly rent/utilities/insurance and all the other items that we've had to purchase including packaging, marketing/printing, business licenses, Kosher certification (our goal!), delivery, etc. and the other bakery items we will still need to purchase. So when you subtract the cost of filling the orders - Kickstarter fee - shipping and card processing fees... you can see how we quickly will need much more than the listed $8,500 goal! We've put our own money, loan money and savings in but to be able to get up and running we need your support TODAY!!! We are beyond committed to this project.
Check out our awesome rewards. We know you will love what we have to offer and they also make a great consumable or experiential gift. We are so excited to bring you and your loved ones the good stuff so everyone can celebrate together and feel good, too.
THANK YOU so much for your support and belief in Raw Monje Healthy Treats to serve and change the world one dessert at a time. We can't wait for you to get a taste! The possibilities of what we can create our endless with your support.
Check out more on our website and social media pages and sign up for our monthly email list via our website. We'd be honored for you to help spread our news!
Video credit: Jefferson Waful Thank you!
Risks and challenges
First off, food business requires A LOT of upfront cost as well as ongoing costs. We are going to need to figure out delivery of the items since many do need to be kept cold, and while initially we can deliver ourselves, we are going to need help in this area. Also, there is a high upfront cost, as all of the whole food ingredients are more expensive than standard eggs, flours, sugar and fillers. There is a higher than average cost, since these are organic, whole and healthy food ingredients including lots of nuts and also superfood powders.
Monica knows about marketing and branding and will be able to save money by doing that. She is able to position the brand as established and quality and provide beautiful branding and packaging solutions. She has already run multiple businesses including a jewelry shop and a Graphic Design, service-based business. Monica has worked in restaurants and knows the importance of customer service and quality, which is something we value. We believe in authenticity in running a business and are ready to serve the community with an honest company that brings good to the world.Learn about accountability on Kickstarter
- (36 days)