About this project
RA Reflective: 360 Reflective Performance for Men and Women
$29,835
195
Before we even hit the drawing board, we spent a great deal of time investigating existing reflective products to figure out what was missing and what we could improve. We consistently found that the price point for reflective garments in the performance-wear market were unreasonably high. Safety and style should be made affordable and accessible to everyone. Realizing that there was a gap in the market, we decided to start RA Reflective. Being a vertically integrated company with forward thinking allows us to develop modern styles with the highest-quality fabrics.
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You will be able to choose your size(s) and design(s) towards the beginning of May. We will be sending out the survey approximately two weeks after the April 19th deadline.
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THANKS TO YOU, WE ARE GOING TO HAVE A FULL SIZE RANGE FOR ALL OUR JACKETS AND VESTS
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Hey everyone, Andrew here. I am the creative director and the other co-founder of RA Reflective and I realized that we need one more goal to make things even better!!!
Elton has been living in a cave since we started RA, and I know he would greatly appreciate it if we can come together and push for reaching $30,000 in pledges so he can get a great dinner. We do have another great set of news that we would like to reveal once we reach that goal so stay tuned!
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Product Videos
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In the field of Personal Protective Equipment, RA is actually an abbreviation for the Coefficient of Retroreflection. RA could also be an acronym for Reflective Apparel. But, none of that really matters. All you need to know is that our garments are really bright.
We can say with confidence that there is no other product on the market that can compare with what we have to offer. The level of quality we provide at our price point is unparalleled.
We challenge you to find another jacket of the same caliber.
COMPARISON Neon Shirt VS. Reflect Jacket
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The Reflect Jacket is designed for temperate cycling conditions, cool morning starts, descents and sudden showers. Rear vents have been positioned to improve range of movement across the back of the shoulders.
Sleek aesthetics by day, and optimal visibility by night.
Key features:
- Light and breathable fabric
- Water-repellent treatment
- Wind-resistant
- Water-resistant zips
- Long-cut back for bike position
- Ninja Grips for added warmth and preventing entry of wind
- Cross ventilation system for optimal breathability when you need it
- Quick dry
- Packable hood
- Zipped hidden rear pocket
- Zipped hidden side pockets
- Inner pocket
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Engineered using the same materials as the Reflect Jacket, this vest is the ideal outer shell for milder weather conditions.
Key features:
- Light and breathable fabric
- Water-repellent treatment
- Wind-resistant
- Water-resistant zips
- Long-cut back for bike position
- Reflective hood
- Inner Pocket
- Zipped rear pocket
- Zipped side pockets
- Zipped outer chest pocket
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The Reflect Jacket WMNS is designed for temperate cycling conditions, cool morning starts, descents and sudden showers. Rear and front vents have been positioned to improve range of movement across the back.
Sleek aesthetics by day, and optimal visibility by night.
Key features:
- Light and breathable fabric
- Water-repellent treatment
- Wind-resistant
- Water-resistant zips
- Long-cut back for bike position
- Ninja Grips for added warmth and preventing entry of wind
- Cross ventilation system
- Quick Dry
- Packable hood
- Zipped hidden rear pocket
- Zipped hidden side pockets
- Two invisible outer chest pockets
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Engineered using the same materials as the Reflect Jacket WMNS, this vest is the ideal outer shell for milder weather conditions.
Key features:
- Light and breathable fabric
- Water-repellent treatment
- Wind-resistant
- Water-resistant zips
- Long-cut back for bike position
- Reflective hood
- Zipped rear pocket
- Two zipped side pockets
- Two invisible zipped chest pockets
- Highly reflective
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THE TEAM STORY
It all began while I was watching the movie Tron. Seriously, those user suits and light cycles are awesome. Unfortunately, there are no light-up jackets on the market at an affordable price range, that I liked and could be worn in a casual setting. With my extensive knowledge in reflective textiles and clothing manufacturing, I knew I could top everything out there on the market, but I also knew I couldn’t do it alone, so I took it upon myself to create the ULTIMATE team…
Team RA... Assemble!
Elton King Co-founder: Head of Development and Production
I’m a boss.
Andrew Nguyen Co-founder: Creative Director
This is the guy to turn to if you want to get the latest trends in fashion. The only thing that can exceed his knowledge of style is his passion for creating mens activewear. His extensive fashion design experience, keen sense for brand development, coupled with his vast knowledge of the market is why he is such a vital key to our success.
Kisa Shiga: Design Head and Patternmaker
Our women's line is just a small demonstration of Kisa's outstanding sense of design and functionality. For the past two years at school she has been focusing on menswear. Her personal aesthetic is quite playful and imaginative and she always strives to ground all her work in clever, clean and functional design. She will be graduating from RISD with a BFA in Apparel Design this spring.
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BACKER REWARDS
Kickstarter EARLYBIRD promotional prices
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SCIENCE BEHIND THE FABRIC
SIZE CHARTS
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Why we need your support:
Designing new garments and developing new materials can get complicated. It involves a significant amount of time and investment for tools and prototypes. The Reflect technology we created is normally an expensive luxury that is not readily available to everyone. It is our dream to make this technology more affordable and accessible, so that more people can use it. With your help we can further develop new fabrics and styles to meet your everyday needs.
Special Thanks To:
Photographers: Julia Wang and Mary W. King
The Most Beautiful Model Ever: Paige Babilonia
Videographer: Crisanto Jorda
Assistant Animator: W. Justin King
Video Production Assistants: LA Hall and Adrian Agbanlog
Assistant Editor: Christine Y. Lee
Branding Inspiration : Shutian Chan (RISD)
Social Media Marketing Team: Garland Yan and Caity Law
Risks and challenges
Our biggest challenge thus far has been getting a large scale production for our reflective knit beanies. Due to the unique properties, they require special handling in the knitting process making it complicated to construct. If we are able to find a solution for making our yarn work on an industrial knit machine, then we we will be able to significantly lower the price of the beanies, making them accessible to everyone.
As for our jackets and vests, we have an established four year relationship with our manufacturer, so we can vouch for their commitment to producing the highest quality pieces. Once our goal has been reached, we will immediately begin production, whether the project has finished or not. Since our reflective fabric is all developed in house and we already sourced all our trims, we are confident in our ability to maintain a timely production.
That being said, there are always inherent challenges that may delay the process. We will communicate with both our backers and our manufacturers throughout the campaign to help make sure that the fulfillment timeline stays on schedule.
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Funding period
- (45 days)