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Lance is a gifted beer historian with autism who is pursuing a dream 40 years in the making - his journey is inspiring the world!
A beer historian with autism and his improbable lifelong journey – a  story and cause made possible by you!
A beer historian with autism and his improbable lifelong journey – a  story and cause made possible by you!
414 backers pledged $21,172 to help bring this project to life.

About this project

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Lance's Brewery Tour: A Beer Genius with Autism & His Dream

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NEW STRETCH GOAL - $25,000 - UNLOCK NEW YORK, NEW ENGLAND & THE NORTHEAST!

LANCE'S 1st KICKSTARTER GOAL HIT 100% FUNDING! THANK YOU TO OUR INCREDIBLE BACKERS! HELP LANCE KEEP HIS DREAM GROWING. LET'S MAKE THE LAST WEEK OF LANCE'S KICKSTARTER THE BEST YET - MORE MIRACLES ARE BREWING! #BeerAutismHope

Lance's Brewery Tour state invitation & funding map
Lance's Brewery Tour state invitation & funding map

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A Gifted Beer Historian with Autism and a Dream 40 Years in the Making

If it took nearly forty years for your dream to come true, would you give up? Now in his mid-fifties, Lance Rice is a gifted brewery historian with a passion for beer and an incredible photographic memory. Lance has spent a lifetime memorizing a staggering amount of knowledge in beer and brewery history. Yet even more astonishing is the fact that Lance has never been able to share his passion or brilliance with the world, but he never given up on his dream... 

Lance is autistic.

Lance dreams to write his own America brewery history book and share his passion for beer history with the world so he can help others with autism. Lance's Brewery Tour is his dream come true. With help from his nephew Aaron and a talented film crew, Lance will travel across America to visit the nation's greatest breweries. Throughout his journey Lance will gather the photos, interviews and experiences he needs to finally author his dream book, Lance's Brewery Tour . Lance's Brewery Tour will also be the name of a feature length documentary about Lance's journey from childhood, a period in which Lance was considered low-functioning and could barely communicate, through his awe-inspiring present day journey to defy the odds, become an author and help others with autism. 

Lance's life is triumph of perseverance, faith and hope - and by his dream coming true we know we can pave the way to help others like Lance pursue their dreams and inspire hope for years to come. 

Lance's story has already been featured in MAXIM Magazine, USA Today, Disney's Babble.com and many other TV, radio and news outlets nationwide! We never expected the nation to embrace Lance so quickly and with so much love. Lance's message of hope and beauty for autism is growing, but we cannot bring his dream to life on our own but with your help Lance's Brewery Tour can impact the world.

Lance Rice and his nephew sat down at Great Lakes Brewing Co. in Cleveland, OH before giving an interview with The Cleveland Plain Dealer
Lance Rice and his nephew sat down at Great Lakes Brewing Co. in Cleveland, OH before giving an interview with The Cleveland Plain Dealer

America's Greatest Breweries Honored to Be Part of Lance's Dream

Last month no one knew Lance's name. Today news media nationwide refer to Lance as "The Rain Man of Beer," a nickname he is proud to have and America's greatest breweries have invited Lance to their grounds to help his dream come true. Among them are renowned brewers like Miller Coors, Pabst, Sam AdamsYuengling, Magic Hat, Great Lakes Brewing Co, RogueNew Holland, New Belgium, Shiner, Schlafly and more! Lance has been invited to over 40 of The Brewer's Association "Top 50 Breweries in America" and more invited pour in daily!

If we reach this Kickstarter campaign goal, we will be able to begin Lance's Brewery Tour! Please join the nations best breweries and help us begin filming and writing on June 15th. Our first foal of $15,000 ensures we can begin our project and tour the Midwest.  After that, we will set new stretch goals to help us further Lance's journey and maybe even produce the entirety of Lance's Brewery Tour: the journey, the film and the book! For now, we need to know we can start! What does this Kickstarter goal fund? 

  • Equipment Rentals and Purchases
  • Food
  • Lodging
  • Gas
  • Transportation
  • Insurance
  • Personell expenses

The cost a traveling from coast-to-coast with Lance, who has special needs as he travels, and a film and photography crew of 7 people is incredible. Hotel rooms alone at a $45/night rate will cost nearly $11,000. Imagine adding in the costs of film equipment, transportation, gas, insurance, food, wages and the list goes on. However, with your help we know we can begin this once-in-a-lifetime project!

Breweries across America are giving Lance the opportunity of a lifetime. Click to view the Lance's Brewery Tour Destination Google Map
Breweries across America are giving Lance the opportunity of a lifetime. Click to view the Lance's Brewery Tour Destination Google Map

What happens if we meet our first goal quickly?

We will add stretch goals to help get us closer to funding 100% of Lance's Brewery Tour.  

Over the next 6-8 months a team of talented filmmakers, sound professionals, editors, designers, autism experts and brewery professionals are dedicating themselves to Lance's Brewery Tour. Consider the average cost of buying a 30 second network TV commercial is $108,000. We are trying to travel the country, produce a feature length film and publish a book for roughly the same price many companies pay for 30 seconds of TV commercial time. We have a talented team of award winning filmmakers and photographers who are willing to sacrifice to bring this project to life.

Lance gazing at s small part of his massive beer can collection.
Lance gazing at s small part of his massive beer can collection.

Without your donations our team will not be able to share Lance's message of hope with the world. Lance's long term dream is to inspire others and to give back. Your support will be a gift not only to Lance but to countless others. With the nation already embracing Lance's story, we can only imagine the long term impact Lance's Brewery Tour can have on the world. Thank you for your support! #BeerAutismHope

Chris McKim, the owner of The Brew Kettle in Strongsville, invites Lance to The Brew Kettle to brew his very own beer in honor of Lance's Brewery Tour begins! That night The Brew Kettle also made a donation to help Lance's dream.
Chris McKim, the owner of The Brew Kettle in Strongsville, invites Lance to The Brew Kettle to brew his very own beer in honor of Lance's Brewery Tour begins! That night The Brew Kettle also made a donation to help Lance's dream.

Risks and challenges

Lance deals with very common challenges associated with autism: social anxiety, difficulty communicating and making eye contact, reliance on ritualistic behaviors that often limit daily productivity, occasional issues with motor skills and coordination as well as phobias including claustrophobia and agoraphobia.

These challenges, however, are less problematic when Lance is with his nephew Aaron. Since the age of two Aaron has been a friend to Lance and a great source of trust and comfort. Now thirty-two, Aaron is an actor, producer and director who has carefully planned an innovative documentary shoot that allows Lance to interact with a skilled film crew without being overwhelmed. Lance’s Brewery Tour is a candid portrait of the beauty and brilliance of a gifted autistic man and the difficulties he will face to pursue his dream.

Early on we thought receiving permission and access to breweries, both historic and current, would be challenging. However, throughout production development we have received an overwhelming amount of support from breweries, beer experts and business owners across the nation. We are astounded by the opportunities and excitement that keeps pouring in for Lance and his dream.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Every pledge helps makes Lance's dream come true and helps us share Lance's beautiful documentary and book with the autism community and the world. Thank you!

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    Pledge $10 or more About $10

    Receive a signed, collectable postcard from Lance and Aaron while they tour the breweries of America, a Brewery Tour sticker and special thanks in the closing credits of Lance's Brewery Tour. The postcard features original photography from Lance's Brewery Tour! Thank you for joining Team Lance!

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    Pledge $25 or more About $25

    You'll get an original, limited edition mini movie poster signed by Lance's Brewery Tour director Aaron Rice, a #BeerAutismHope power band and everything else listed above! You're bringing our dream to life!

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    Pledge $35 or more About $35

    An official and cool Lance's Brewery Tour T-shirt, a signed mini movie poster, a postcard from Aaron and Lance, a #BeerAutismHope power band and special thanks in the closing credits of Lance's Brewery Tour! Without you, Lance's dream could never come true! Thank you!

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    Pledge $35 or more About $35

    Just thanks and a T-shirt. Not interested in a bundle of rewards? We'll send you a Lance's Brewery Tour T-shirt and we will thank you by name in the closing credits of Lance's Brewery Tour! Thank you!

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    Pledge $50 or more About $50

    For your love and support you'll get a digital download of the completed Lance's Brewery Tour documentary and everything listed above - see the inspiring film journey you helped bring to life!

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    Pledge $60 or more About $60

    RARE SIGNED POSTER ART! An original hand pulled screen printed poster created, signed and numbered by Neltner Small Batch (designer for Alice in Chains, Modest Mouse, Cake), a Lance's Brewery Tour movie poster signed by Lance and director Aaron Rice and special thanks in our closing credits! These are rare pieces of brewing an poster history. Only a LIMITED of these original prints will be made. Without you, Lance's dream could never come true! Thank you!

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    Pledge $75 or more About $75

    Limited Edition, autographed Lance's Brewery Tour DVD / Blu Ray Pre-Sale: Get everything mentioned above as well as a limited edition copy of Lance's Brewery Tour on DVD or Blue Ray signed by Lance Rice. Thank you for helping us show the world the beauty of autism!

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    Pledge $90 or more About $90

    NYC PRIVATE BEER EVENT MEET & GREET -
    Meet the Lance's Brewery Tour team, director and Lance at before a special brewery event in New York! Sit down with Lance, Aaron and the crew to talk beer, movies, life... whatever you like! You'll also receive a super cool Lance's Brewery Tour T-shirt, a signed Lance's Brewery Tour poster, a #BeerAutismHope power band, a picture with team Lance and special thanks in the closing credits of Lance's Brewery Tour! If you're a beer lover, your conversation may even end up in the film! Thank you! (you will need to provide your own travel)

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    Pledge $90 or more About $90

    CHICAGO PRIVATE BEER EVENT MEET & GREET -
    Meet the Lance's Brewery Tour team, director and Lance at before a special brewery event in Chicago! Sit down with Lance, Aaron and the crew to talk beer, movies, life... whatever you like! You'll also receive a super cool Lance's Brewery Tour T-shirt, a signed Lance's Brewery Tour poster, a #BeerAutismHope power band, a picture with team Lance and special thanks in the closing credits of Lance's Brewery Tour! If you're a beer lover, your conversation may even end up in the film! Thank you! (you will need to provide your own travel)

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    Pledge $90 or more About $90

    PORTLAND PRIVATE BEER EVENT MEET & GREET - Meet the Lance's Brewery Tour team, director and Lance at before a special brewery event in Portland! Sit down with Lance, Aaron and the crew to talk beer, movies, life... whatever you like! You'll also receive a super cool Lance's Brewery Tour T-shirt, a signed Lance's Brewery Tour poster, a #BeerAutismHope power band, a picture with team Lance and special thanks in the closing credits of Lance's Brewery Tour! If you're a beer lover, your conversation may even end up in the film! Thank you! (you will need to provide your own travel)

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    Pledge $100 or more About $100

    Autographed Book Pre Sale - For supporting Lance at the $100.00 level, you'll get a published copy of Lance's Brewery Tour Book signed by Lance Rice! Your name will appear in the "Special Thanks" section of Lance's book. You'll also get a super cool "Tour T-shirt," a power band and signed mini movie poster! We can't do this without you!

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    Pledge $200 or more About $200

    Limited Edition Book and DVD/Blu Ray Reward - For being incredibly generous you'll get autographed copies of the Lance's Brewery Tour book and your choice of DVD or Blu Ray, a "Tour T-shirt," a signed mini movie poster, a #BeerAutismHope power band and your name will be listed in the "Special Thanks" credits of both the film and the book.

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    Pledge $500 or more About $500

    Film screening meet and greet - get a special invite to a screening of the Lance's Brewery Tour documentary in a city near you as well as everything listed above!

    We will be screening the film in major city's across the United States. You will need to provide your own travel and accommodations.

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    Pledge $1,000 or more About $1,000

    For this generous gift, receive everything listed above as well as a special thank you in the pro-logue of Lance's book and a full size movie poster autographed by Lance and Aaron Rice

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    Pledge $2,500 or more About $2,500

    Receive everything listed above as well as a special thank you in the OPENING credits of the Lance's Brewery Tour documentary! Lance's story will touch the world because of your generosity and support!

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    Pledge $10,000 About $10,000

    An unimaginable level of generosity deserves praise and appreciation! You will receive everything listed above as well as an honorary Executive Producer credit, which will have premium opening title card placement in the Lance's Brewery Tour film. You will forever be a part of Lance's dream and will greatly help to show the world the beauty of autism!

    We will also invite you to the official Lance's Brewery Tour premier and premier party as well as pay for your airfare and 2 nights of lodging for you and a guest!

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Funding period

- (33 days)