Beer Autism Hope / Lance's Brewery Tour
Beer Autism Hope / Lance's Brewery Tour
Lance is an autistic beer expert with a photographic memory and a dream. With breweries nationwide, help us share the beauty of autism.
Lance is an autistic beer expert with a photographic memory and a dream. With breweries nationwide, help us share the beauty of autism. Read more
About this project
If it took thirty-five years for your dream to come true, would you give up? Now in his mid-fifties, Lance Rice is a gifted historian with a passion for beer and a rare photographic memory. For nearly 40 years Lance has used his computer-like mind to memorize a staggering amount of knowledge in beer and brewery history. Yet even more astonishing is the fact that Lance has never been able to share his passion or brilliance with the world, but he still has not given up on his dream...
Lance is autistic.
Lance’s Brewery Tour follows Lance and his nephew on a 1500 mile roadtrip as Lance sets out to visit the breweries of the Midwest and fulfill his lifelong dream to write a book about the history and culture of American Beer. The documentary chronicles Lance’s awe inspiring journey as he faces his social fears and phobias and spends nearly a month away from home to collect the photos, experiences and information he needs to write his book. When the documentary is complete Lance will finally hold in his hands a published copy of Lance’s Brewery Tour, the book he always dreamed of writing.
Where your support goes: a dream, a documentary and a book
We are currently in pre-production and early support and excitement from breweries, beer communities and individuals around the country keeps pouring in! This project is a massive undertaking: two months of filming, one month on the road with Lance, a documentary, a published book, ebooks, websites and mobile applications - all to share Lance's beautiful story with the world and give hope back to the autism community.
Your support and contributions help bring all of these things to life. Over the next 6 months a team of talented filmmakers, sound professionals, editors, designers, autism experts and brewery professionals will dedicate themselves to Lance's dream. Without your help our team would not be able to share Lance's incredible story with the world. Thank you!
Risks and challenges
Lance deals with very common challenges associated with autism: social anxiety, difficulty communicating and making eye contact, reliance on ritualistic behaviors that often limit daily productivity, occasional issues with motor skills and coordination as well as phobias including claustrophobia and agoraphobia.
These challenges, however, are less problematic when Lance is with his nephew Aaron. Since the age of three Aaron has been a friend to Lance and a great source of trust and comfort. Now thirty-two, Aaron is an actor, producer and director who has carefully planned an innovative documentary shoot that allows Lance to interact with a skilled film crew without being overwhelmed. Lance’s Brewery Tour is a candid portrait of the beauty and brilliance of a gifted autistic man and the difficulties he will face to pursue his dream.
Early on we thought receiving permission and access to breweries, both historic and current, would be challenging. However, throughout production development we have received an overwhelming amount of support from breweries, beer experts and business owners across the Midwest. We are astounded by the opportunities and excitement that keeps pouring in for Lance and his dream.Learn about accountability on Kickstarter
No. Lance will still go silent, stare at the ground or distance himself with strangers. However, he has a comfort level with his closest family, his mom, brother and nephew, that has grown incredibly from where Lance started. "When Lance was a child and teenager he was afraid to go outside, didn't speak much, afraid of dogs, just afraid, " said Jean Rice-Watson (Lance's Mom). This progress is a topic the documentary will delve cover with insight from autism experts. We hope Lance's growth and development in the areas of communication and expressing emotion is an encourage to all in the autism community.
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