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Lance is an autistic beer expert with a photographic memory and a dream. With breweries nationwide, help us share the beauty of autism.

If it took thirty-five years for your dream to come true, would you give up? Now in his mid-fifties, Lance Rice is a gifted historian with a passion for beer and a rare photographic memory. For nearly 40 years Lance has used his computer-like mind to memorize a staggering amount of knowledge in beer and brewery history. Yet even more astonishing is the fact that Lance has never been able to share his passion or brilliance with the world, but he still has not given up on his dream...

Lance is autistic. 

Lance’s Brewery Tour follows Lance and his nephew on a 1500 mile roadtrip as Lance sets out to visit the breweries of the Midwest and fulfill his lifelong dream to write a book about the history and culture of American Beer. The documentary chronicles Lance’s awe inspiring journey as he faces his social fears and phobias and spends nearly a month away from home to collect the photos, experiences and information he needs to write his book. When the documentary is complete Lance will finally hold in his hands a published copy of Lance’s Brewery Tour, the book he always dreamed of writing.

Lance Rice and his rare beer can collection
Lance Rice and his rare beer can collection

Where your support goes: a dream, a documentary and a book

We are currently in pre-production and early support and excitement from breweries, beer communities and individuals around the country keeps pouring in!  This project is a massive undertaking: two months of filming, one month on the road with Lance, a documentary, a published book, ebooks, websites and mobile applications - all to share Lance's beautiful story with the world and give hope back to the autism community. 

Your support and contributions help bring all of these things to life. Over the next 6 months a team of talented filmmakers, sound professionals, editors, designers, autism experts and brewery professionals will dedicate themselves to Lance's dream. Without your help our team would not be able to share Lance's incredible story with the world. Thank you!

Risks and challenges Learn about accountability on Kickstarter

Lance deals with very common challenges associated with autism: social anxiety, difficulty communicating and making eye contact, reliance on ritualistic behaviors that often limit daily productivity, occasional issues with motor skills and coordination as well as phobias including claustrophobia and agoraphobia.

These challenges, however, are less problematic when Lance is with his nephew Aaron. Since the age of three Aaron has been a friend to Lance and a great source of trust and comfort. Now thirty-two, Aaron is an actor, producer and director who has carefully planned an innovative documentary shoot that allows Lance to interact with a skilled film crew without being overwhelmed. Lance’s Brewery Tour is a candid portrait of the beauty and brilliance of a gifted autistic man and the difficulties he will face to pursue his dream.

Early on we thought receiving permission and access to breweries, both historic and current, would be challenging. However, throughout production development we have received an overwhelming amount of support from breweries, beer experts and business owners across the Midwest. We are astounded by the opportunities and excitement that keeps pouring in for Lance and his dream.

FAQ

  • No. Lance will still go silent, stare at the ground or distance himself with strangers. However, he has a comfort level with his closest family, his mom, brother and nephew, that has grown incredibly from where Lance started. "When Lance was a child and teenager he was afraid to go outside, didn't speak much, afraid of dogs, just afraid, " said Jean Rice-Watson (Lance's Mom). This progress is a topic the documentary will delve cover with insight from autism experts. We hope Lance's growth and development in the areas of communication and expressing emotion is an encourage to all in the autism community.

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  • Pledge $1 or more
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    2 backers

    Every pledge helps makes Lance's dream come true and helps us share Lance's beautiful documentary and book with the autism community and the world. Thank you!

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    16 backers

    A Pint For Lance - we buy our friends a pint as a kind gesture. Give Lance the same kindness and buy him a "pint!" We'll add your name to the Lance's Brewery Tour "PINT wall of fame" and everything mentioned above.

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    49 backers Limited (201 left of 250)

    "Special Thanks" YOUR name listed in the thank you credits of Lance's Brewery Tour and a 4x6 art print featuring beautiful, original landscape photography from Lance's journey.

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    107 backers

    A digital HD copy of the Lance's Brewery Tour documentary and everything listed above.

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    56 backers Limited (44 left of 100)

    All of the above and a Lance's Brewery Tour "Beer Autism Hope" T-shirt - comfy and stylish.

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    13 backers Limited (87 left of 100)

    Everything listed above plus a digital copy of the Lance's Brewery Tour book for your tablet or computer.

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    7 backers Limited (93 left of 100)

    A choice of a DVD or Blu Ray copy of Lance's Brewery Tour and everything else listed above.

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    5 backers Limited (95 left of 100)

    The Brewery Photo Pack - A DVD or Blu Ray copy of Lance's Brewery Tour, a digital download of the book, a beautiful 8x10 landscape print as featured in the Lance's Brewery Tour book and signed by the photographer.

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    4 backers Limited (21 left of 25)

    The Brewery Photo Pack and Book - everything in the Brewery Photo Pack rewards and a hard copy of the Lance's Brewery Tour book.

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    2 backers Limited (23 left of 25)

    The Brewery Photo Pack and Signed Book - Everything Above and a copy of the Lance's Brewery Tour book signed by Lance Rice.

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  • Pledge $1,000 or more
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    2 backers Limited (18 left of 20)

    Beer. Autism. Hope. Every reward listed in the Brewery Photo Pack, a signed copy of the Lance's Brewery Tour book, a pre-release screener of the documentary.

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  • Pledge $5,000 or more
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    0 backers Limited (15 left of 15)

    Team Lance - all of the rewards listed above as well as a pre-release screener copy of the Lance's Brewery Tour documentary and a free download of Lance's Beer Guide a bonus web and mobile application... and we will love you forever.

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    0 backers Limited (4 left of 4)

    Lance's Dream Maker - every reward listed above as well as premium placement in the opening credits of the documentary, special thanks in the prologue of the book and an invite to the Los Angeles, Chicago or Cleveland Premier of Lance's Brewery Tour.

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Funding period

- (35 days)