Rella Beauty is focused on empowering women around the world through the simple bliss of lipstick. Lipstick that is cruelty free, vegan, free of harmful ingredients and made in Italy.
This is about confidence, radiance, self-care, self-expression.
p.s. this looks like a long read, but we timed it and we promise, it'll take less than 2 minutes of your time.
For every lipstick purchased, one is gifted to a woman in need who wouldn't otherwise be able to afford to enjoy this small luxury. She will receive exactly the same, high quality product as the buyer.
The debut collection will feature three beautiful shades in a satin-matte formula.
After working in corporate marketing and PR jobs for years, Raisa was feeling as though nothing she was doing on a day to day basis had any social impact whatsoever. She wanted to do something that she would enjoy and understand while still doing something for the betterment of others, even if it meant in a small way. After meeting and being inspired by a young girl on a trip to India, ideas started swirling. The idea took a curvy path for over a year, taking many shapes and forms and paths until Rella Beauty, named after her mom (Rubina Ellam), was finally born in late 2018.
The concept comes from the idea that so many women wake up everyday, pop on some makeup and instantly feel a bit more confident and secure, a bit more ready to tackle the day. We all have our staple items that we say we can't live without, the piece of makeup we always carry with us. For so many women, a little glam to start the day is an instant pick-me-up. Makeup is a form of self-care, a form of self-expression.
At the same time, there are just as many women around the world in all kinds of situations who don't get to feel this. Whether they are working tirelessly in labor intensive jobs, have been forced out of their homes, are looking for work in a new environment, the list goes on. They may not know what it feels like to get ready and look in the mirror with a sense of increased confidence, despite what their day entails. It is so important to note that this is not about needing makeup to be "pretty." Rather, this about the instant feeling of a pick-me-up, a little extra confidence.
"I feel like when I am wearing makeup, I am feeling so confident about myself. Personally, I haven't heard about this, providing refugees with makeup and hygiene products. People usually tend to bring food and clothes and water as the basic needs of the human being. But I think when it comes to taking care of yourself, I think hygiene products and makeup, especially for women, it's a necessity as well." - Zohra, Afghanistan via Dignity not Despair
Rella Beauty plans to give product (one for every one purchased) to Dignity not Despair, an organization focused on providing women with self-care & hygiene products that they otherwise don't have access to. Through this partnership, Rella Beauty lipsticks will reach the women we want to reach, from all walks of life.
Why We're Fundraising:
Thus far, Rella Beauty has been a labor of love, time and money from the founder, Raisa. With things in motion, we are close to being able to launch. However, with launching something like this, comes added expenses. We're just a bit short of funds that can really help us have a successful launch as we hope to do so by end of year. We're hoping to raise $10,000 via crowdfunding.
These funds will be used to:
- establish a secure, effective fulfilment process via a trusted partner that works seamlessly for the customer in terms of shipping prices
- ensure optimal shipping times for the customer - I want people to receive product within the shortest time possible
- assist with some added marketing efforts that could really help drive awareness via prominent influencers
- help facilitate product shipment from Italy
- help fund a Rella Beauty mission trip to be on the ground, distributing product as we’d like that to happen within the first few months of launch.
Help us bring this to life. Every pledge pushes us closer whether it's $20, $100, or $500.
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Risks and challenges
If all goes according to plan, Rella Beauty can launch just before the holidays. Thus far, production is in motion and things are moving along however, if a hiccup occurs on the production line, this could push back launch date slightly.Learn about accountability on Kickstarter
- (45 days)