WE DID IT!
we hit our funding goal because of you! thank you so much. We are so thrilled at the electric response we have gotten to this campaign, mostly in the number of people involved. Sooooo, we have a stretch goal for you:
1+1=YOU: If we get to 794 backers before the clock strikes 10pm on Sunday November 18th, we will give every backer a 5 song cover album of YOUR choosing! If all of our backers personally invite ONE friend to opt in and be a part of our team, we would easily meet this goal. Send an email to your best friend, your mom, or your kid and say "Hey, you might like Raina Rose. $3 gets you her whole new album. Give it a shot". We could not be more grateful to you. We are walking around giddy with gratitude. Thanks so much for being our family.
*************************************************************** HI. MY NAME IS RAINA ROSE, I'M MAKING ONE HELL OF A NEW RECORD AND I’D LOVE YOUR SUPPORT.
I am a working musician. I’ve been touring the United States, Canada and the UK non-stop for the last seven years. I play in living rooms, church basements, dive bars, coffee shops, as well as in theaters, at outdoor music festivals and old-school social halls.
You may not have heard of me before now. That’s because most the music you hear is controlled by the major-conglomo-music-as-corporate-product-monster, it’s hard to get noticed if you don’t fit their formula.
Thing is, it’s totally okay that you don’t know me. I am working on changing that with this project. Thanks to the interwebs, there is an emerging middle class of musicians that have found a way to have a sustainable career outside corporate entertainment. We are watching our music spread like a mighty river through digital media and it is amazing. We make music because we need to. Because we live and breathe songs and we need so much to share those songs with you.
I am launching this Kickstarter campaign in the hopes that you’ll help me make an incredible record. One that is entirely independent and without the backing of that monolithic music machine that only knows how to churn out bland, middle of the road crap.
We are going to be recording in Church House Studios in Austin, TX and we are starting soon (October 23, 2012)! Everyone who backs this album will get regular updates from the studio (just for the people backing this project). If we are excited about something, YOU, our record label (and newly found family) will hear about it as it's happening. These are all new songs, recorded with the utmost care, played by some seriously amazing musicians, and made with a commitment to GOOD ART.
I feel so fortunate to have been able to do a job I love for the last seven years, but I can’t keep doing it quite like I’ve been doing it. My husband Andrew Pressman (who also happens to be a incredibly talented bass player) and I brought a little person named Emmett into the world last year and he’s proven to be an able traveler in the last 11 months (so far, he's been to over 68 gigs, 7 music festivals, 3 recording sessions, 2 conferences, 18 states and 2 Canadian provinces). I am committed to being the ultimate musical mama, but need your help to make it all work.
OK! Here's how this Kickstarter is going to go down:
We are going to give this whole record away for $3. Like they say in public radio pledge drives, that’s the cost of a cup of coffee. We’ve priced it low in the hopes that you’ll tell your friends and remind them that it’s good karma to support musicians. If you give $21, you’ll get every album i've ever put out in digital form. If you want to give even more than that, we have a world of good stuff to offer you.
- Hand knit hats (from my very own hands)
- The record on VINYL!
- Private house concerts
- A copy of the cookbook Food in Jars (written by my big sister) paired with a pint of homemade jam from her Philadelphia kitchen
- VIP for a year
- Postcards from the road
- The album notebook
- Copies of Sara Terry’s documentary, FOLK, in which Raina is featured
- For the high rollers, a custom-made, Raina Rose-model guitar, built by Bayard Blain Guitars
Here's the budget:
- $5,000 for the recording studio & engineer
- $4,000 to pay musicians prevailing wage
- $3,500 for mixing & mastering
- $5,000 to print CDs & Vinyl
- $6,000 to promote the crap out of it
- $1,500 to print merchandise (lunchboxes, skateboard decks, a blimp)
- $500 to design the art for the record
- $500 to revamp the website
- $200 to take photos
- $500 to make a music video
$27,000 is the approximate budget, and yet our goal is only set to $15,087. Well, we want to make this record SO MUCH that we don't want to take a chance in not hitting our goal. It might be possible for $15,000... But, if we end up blowing it out of the water, well, we have big plans for you. A huge party in Austin to which every backer is invited. A cover album with songs chosen by backers. New, exciting merchandise. And that’s just the start! Truly, if we blow past $27K, we will dance naked in the streets, all the while crying tears of joy and appreciation. Should that happen, there will be video. Promise.
Thank you from every cell in my body for being a part of the beautiful machine that makes it possible for me to keep making music for you.
Risks and challenges
Making a record is a challenging process. Not only is it very costly and time consuming, it also requires a ton of passion and creative energy. One will never know how the record will sound before the tracking begins. We have excellent songs and some arrangement ideas in place, as well as stellar musicians. But the finished product is a great unknown at this point.
We are also under a deadline. We have 5 days reserved in the studio. The drummer is only here for those 5 days. We need to work effectively and efficiently within that timeframe if we want to make a top quality record.
The final unknown aspect of this process is what will happen with the record once it is released and set free into the world. It may be something that we carry on compact disc and vinyl from show to show and sell to audience members who enjoy our performances. Or it may be something that tons of people hear and love and talk about and tell others to check out. There is no way of knowing. One can plan all they want. But the record will have a life of its own. We will need to make decisions on the fly about how to proceed once people hear it. Hopefully the latter happens, in addition to the former. We will find out soon!Learn about accountability on Kickstarter
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