"As if the end-of-the-world wasn’t enough, now there’s news and propaganda and *groan* musical-themed quiz shows."
Radio Zed is a new-media storytelling podcast using the old-school styles of early 20th-century radio shows to chronicle the adventures of a group of disparate survivors, drawn together by a mysterious, still broadcasting radio tower in an abandoned compound, high in the Rockies outside Boulder, CO five years after the Fall of Civilization.
We could write paragraph upon paragraph describing the world, but instead we got amazing graphic artist Shauna Bauer to do these panels instead--which you can have one of, for your very own, for the low, low pledge of $25!
The Fall : A taste of what we're doing and the world we're creating
So, what happened five years ago? What went wrong? Well, over the next few weeks, we'll be posting short films, artwork, voice recordings--glimpses into the Fall.
Can't wait for weekly updates? You can always check out our website for more info!
Who is Radio Zed?
Radio Zed is produced by Joynt Efforts Productions, a small new-media production company dedicated to creating quality, successful narrative podcasts and webisodes, focused on geek & pop-culture themes while promoting stories with strong characters--who happen to be women--with the spotlight on women in traditionally male-dominated fields such as science and technology.
Radio Zed is our first project, and we are so excited to be working with some amazing talent on episodes 1 and 2, including: Craig Anton, from MadTV and Phil of the Future and Mouzam Makkar, from Chicago Fire and Sirens; and we're absolutely ecstatic about the slate of upcoming talent for episodes three and beyond.
What's the Money For and What Do I Get?
This Radio Zed Kickstarter is set to provide funding that would allow us to finish recording season 1, pay for music rights, web hosting and recording equipment, and move into production of a short film set in the Radio Zed world we'll be premiering at ComiCon. We're also hoping to be able to offer our phenomenal cast and crew some remuneration for all of the hard work.
We'll also be using funding to reproduce some of this amazing artwork as posters, t-shirts, etc.
Rewards for your pledge range the gamut, from song dedications, to actually being a character on Radio Zed, to some of our amazing artwork. Also, everyone who donates to our first Kickstarter will get exclusive access to our "Members of the Fellowship" page on the website, which will feature early episode releases, special cast-interviews and behind-the-scenes footage, and other super-special goodies.
What Amazing Artwork?
Well, if the graphic panels and the storyboard didn't blow you away, we have six--that's right, six--different posters for you to choose from as a reward for the $50 pledge. You get to pick the one you want, and we'll send it to you, all ready to be framed and hung in a place of honor in your bunker.
Plans and Dates and Details
Radio Zed released our first episode on April 18th, 2014. We will be releasing a new podcast every three weeks, ending the season with a special Christmas episode in December 2014.
Radio Zed will receive an intensive social media campaign across Facebook, Twitter, Tumblr, Instagram, YouTube, Pinterest, Vimeo and Vine, including behind-the-scenes glimpses and cross-promotions. We will also be promoting Radio Zed at the Geekscape booth on the convention floor at WonderCon and San Diego ComicCon.
Risks and challenges
The world of narrative, storytelling podcasts is very small but poised to become a burgeoning field. At the moment, the two most well known are: Thrilling Adventure Hour (Acker and Blacker) and Welcome to Night Vale.
However, rather than viewing each other (and to follow, other similar podcasts) as competition, the two often do cross-overs, share a (large and growing) fan base, and not only co-exist but assist each other in achieving success.
Our greatest stumbling block will be time management--as everyone involved is working one (or two, or three) other gigs at the same time, often scheduling for recording sessions can be like an email version of Tetris. However, we have set up our recording needs in such a way that the required time is very low for crew, talent and production--only eight hours a month, tops--and we are able to be fairly fluid with conflicts and scheduling changes as we do not require everyone to be present at the same time in the same place.
Another potential obstacle is our talent getting a gig that takes them away from LA for a period of time (but we think that's awesome--we have great talent, and we love to see them working!); however the show is written in such a way as to allow for characters to come and go while still maintaining an intriguing storyline, so we should be able to maintain production around everyone's schedules.
The third item we face is finding a recording studio that we can call home. We're hoping this first Kickstarter will go some of the way towards helping us with that; at the moment we have studio space lined up (through the grace of good friends who we will always, always owe) to get us through episode four.
Lastly, we face the problem of standing out in a glut of entertainment and new media--even with a compelling, original, finished project, how can we stand out enough to gain a following?
Well, we have several plans already in place; we are working with an award-winning and truly talented group of graphic artists and designers to bring a visual flair to our advertising and online look. They include:
• Tiffany Shin: Logo Design
• Kristen Watkins: Website Design
• Shauna Bauer: Graphic Novelist
The Radio Zed website will be used in conjunction with the podcast as a way to host additional videos, audio, behind-the-scenes media as well as hosting the podcast itself for a secondary click-through.
We plan to have it go live a few days prior to the first episode being released. It has a ‘live’ announcement of the apocalypse as it happens and continuous emission of an emergency broadcast signal. The hope is to create some interest for the podcast in the days leading up to it.
In order to create and maintain our online presence, we have already purchased and obtained the following ip addresses and social media tags:
• Website: www.radiozed.net
• Facebook: https://www.facebook.com/theradiozed
• Twitter: https://twitter.com/radio_zed
• Tumblr: http://radiozed.tumblr.com/
• Instagram: @radiozed
• Vimeo: https://vimeo.com/radiozed
• Pinterest: http://www.pinterest.com/jeprods/radio-zed/
An aggressive social media campaign and use of industry contacts with a large number of followers on Facebook, Twitter and Instagram will be used to get Radio Zed trending on social media sites.
We expect to see slow but significant growth with our social media presence during the first month, in which we will release both the second episode and the Kickstarter campaign as well as maintaining a high visibility on social media.
The success of the response will dictate whether we continue production on Radio Zed and complete its first season. Gaining 100 to 300 followers in the first month poises us for success; if we receive less
than 100 followers (yet have a successful Kickstarter) we will pause production after episode 6 and reconfigure our advertising and production strategy.
Radio Zed will also be at WonderCon and ComicCon this year, sharing a booth on the conference floor with Geekscape.net. This will give us high-visibility and direct access to our target market.
We also plan on gaining visibility through contests and award shows such as:Learn about accountability on Kickstarter
- (28 days)