About this project
Tito Ortiz (UFC Hall of Fame) has trained in the Radiate shirt and has become an immediate fitness supporter! Please check out the actual video and full write-up in our "Updates" tab at the top of the page.
Yahoo | ABC News This Could Be Big: "Workout Shirt Reveals Your Inner Hulk"
Mashables “Turn Heads at the Gym With This Color-Changing Workout Shirt”
HLN “What personal trainer? Let your shirt do the work”….. as your body heats up, the shirt changes color.
Aol “Track Workout Performance With A Heat-Sensitive Shirt”
psfk “Workout Clothing Changes Color Based On Body Temperature”…. This is useful for targeting certain muscles
Geared (Japanese Magazine) “Color Changes with Body Heat"
Internet Evolution “Top 10 High-Tech Kickstarter Projects”…. reveal your muscular and vascular action while keeping you dry
Why you need this
Your body is amazing. As you work out in the gym or compete in your favorite sport, your body does incredible things to reach its maximum performance--veins expand, metabolism increases, muscles swell, and your body radiates warmth. You are an extraordinary machine. But all of this helpful information goes lost because we can only see what is happening on the outside of your body--until now. The Radiate shirt finally allows us to see calories as they burn, muscles as they reach their maximum output, vascular activation, and body temperature as it increases in key areas of your body.
Why wait and see if you will be sore the next day? You can now see the muscles you are targeting, the ones you may be neglecting, and their specific intensity level.
Why blindly work out? You can now see your body's immediate response to your workout while you train, rather than guessing or hoping for results over time.
Any shirt you have ever worn to the gym has failed to offer you an interactive experience specific to your unique biochemistry. Until now.
1) Color Change Technology. Re-engineered NASA technology changes the way electrons reflect light in the presence of body warmth, so now you can see your body's personal heat signature (even as it fluctuates). In other words, you have thermal-vision built into your shirt, allowing you to train more strategically and finally have a truly unique and interactive experience with your athletic apparel.
2) Heat Management. The Radiate shirt keeps you cool by moving your body warmth away from your body. while simultaneously translating your body's heat into the color spectrum. Don't just warm up, radiate.
3) Moisture Wicking. The next level of moisture wicking is here. An advanced, integrated channeling process is used to wick moisture from your body more than any other apparel on the market today.
4) Revolutionary Fabric. First there was cotton, then there was spandex, and now there is Radiate's revolutionary new fabric. Our fabric feels like silk to the body, but has the support and durability that will carry you through the most extreme sports.
- soil resistant, helping to ensure the longevity of the product through the most grueling activity.
- anti-microbial, preventing odor-causing bacteria.
The Radiate shirt also incorporates a technology-driven sewing pattern. Developed as a result of research in body kinesthetics, the Radiate shirt is sewn to fit your body. No shoulder seams, no baggy mid-sections, no generic sleeve circumference. We like to think of the Radiate shirt as a space suit for athletes.
5) Eco-Friendly: Part of the bedrock mission statement that first shaped Radiate is to reduce our carbon footprint during production. All materials are sustainable, no harmful chemicals are used, and all of our dyes are green-friendly. We have kept our pledge to being eco-minded, and Mother Nature couldn't be happier.
6) American for America: Radiate refuses to outsource any part of its printing, dying, or research--even though none of today's leading companies manufacture their athletic apparel in America. Up until now, we have had to purchase the blank canvas fabric from abroad, but with the help of Kickstarter, we will be able to afford bringing even this component of our manufacturing home to America, where it belongs.
Where we are
We intimately know our shirts and they are ready for you, now.
We have dedicated the past three years to the research and development of the Radiate shirt. Starting out with nothing more than a bare idea and an insatiable curiosity, we first began experimenting with scrap fabric, dying prototype shirts in spaghetti pots on our stove top at home. Coming a long way from there, we now operate small, professional dying equipment and have perfected the formula for our thermochromic inks and dyes. We then matched that formula with the ideal fabric and an incredibly innovative stitching pattern.
But we need your help to make the Radiate shirt available.
We have been making our shirts in small batches, causing our production costs to run extremely high. Right now the Radiate shirt costs $91 to make, but with your pledge, we can offer you our Radiate shirt for only $35 each.
We have everything lined up in America for our Kickstarter order to be produced. We just have to surpass our goal of $30,000 to make the numbers work. Please help us to bring the best athletic shirt to you and your friends.
We would love to hear from any of our fellow Radiaters out there! Please feel free to contact us by phone (610.430.6196) or through email (email@example.com)
Our Rewards: all of our packages are made up of these items!
$1 Reward: Several Radiate Wallpapers, for your PC.
$5 Reward: A Handwritten Thank You Card, from one of the Co-Founders.
$20 Reward: Cotton Radiate T-Shirt, Ultra-Soft w/ Color Change Logo.
$30 Reward: The Radiate Racerback Tank (Lady's).
$35 Reward: THE RADIATE SHIRT (short sleeve).
$40 Reward: THE RADIATE SHIRT (long sleeve).
Various Pledges: THE RADIATE SHIRT in the KICKSTARTER EDITION COLORWAY.
$70 Reward: THE RADIATE HOODIE.
The much anticipated, Radiate hoodie--photos/video of our close-fitting hoodie in action are to come later this week, stay tuned!
$600 Reward: THE RADIATE CUSTOM SHIRT (set of 10).
"UNLOCKED," Milestone Pledges
We are very hopeful that our Kickstarter community will come together to bring Radiate beyond its initial goal of $30,000. We thought it would be fun if we could make special items available as our campaign reaches milestones. After all, Radiate is all about being interactive, and we have a few items that we would be able to produce once we have secured a certain additional sum of pledges. Stay tuned for pledges that become "unlocked" as the campaign progresses. We don't want to let too much out of the bag, but it sure would be nice to have a Radiate shooter's sleeve for basketball players (literally light up the competition) or Radiate knee-high socks...
40K in 40H - PURPLE-TO-WHITE The Radiate Shirt:
Our Kickstarter community pledged $40,000 in Radiate's first 40 hours--and we just had to celebrate! Thank you for warmly welcoming the world's debut of the Radiate Shirt. We have a lot more ground to cover, but as your UNLOCKED reward, please take this dual color-change Limited Edition Radiate shirt. Purple-to-white colorway, in a very small quantity, with gray-to-white "vanishing" logo. This is a royally awesome shirt, get it before it vanishes!
115K - Our First Sports Accessory, The RADIATE Shooting Sleeve: Radiate has received $115,000 in pledges within our very first week! You have supported us, and now we want to support you with this double-stitched, high-performance shooting sleeve. You're on fire, and the Radiate shooting sleeve is proof! Vascularity will show, muscles will light up, and your arm will change color as your shot heats up!
120k Colorway - NAVY-TO-WHITE - The RADIATE Shirt: You have unlocked a colorway of ours that has never been seen before, our very own navy-to-white. The shirt changes from navy blue to a grayish blue; as you push yourself, the shirt turns to pure white! The Radiate logo changes from a grayish silver to pure white, creating a "vanishing" effect. Go Big Blue!
150K - THE SPACESUIT X. We want to thank each of you for bringing Radiate beyond its $150K milestone. In return, Radiate is releasing the Spacesuit X, a 3-in-1 advanced training layer that has been in the making for years. This layer will see you through many years of all-out training.
225K Colorway, RED NOVA - Red-to-White! Our Kickstarter community is on fire, and thanks to each of you, Radiate is able to heat things up with our brand new colorway, Red Nova. This Radiate shirt begins as a straight red and then changes to a light red; as you continue to push yourself, the shirt goes to pure white! Logo changes from brown to fire orange, creating a "fire" effect. If you can't stand the heat, stay out of the gym!
350K Colorway, The AQUARIUS: BLUE-to-GREEN-to-WHITE! You have flooded Radiate with your support, and we wanted to give you a shirt that will help you crush your competition like a tidal wave. This "dual-color change" Radiate shirt begins as an Earth blue and then changes to an aqua green; as you continue to push yourself, the shirt goes to pure white! Logo changes from silver to bright white, creating a "vanishing" effect. Don't let this colorway slip out out of your hands--grab it while you can!
$400K - THE AMBASSADOR SHIRT. We have been extremely fortunate to have each of you backing us, and as a result, your enthusiasm for Radiate has brought us beyond our $400K milestone! To celebrate, here is an incredible quarter-zip, mid-layer that has a built-in color changing stripe from the collar to the cuff....oh, and that cuff has thumb holes. The Radiate stripe goes from a dark red to pure white, while the logo goes from mercury gray to bright yellow. The Ambassador shirt is perfect for shuttling you to the gym or great outdoors.
$425K Colorway: The Green to White. Thank you for helping Radiate to reach its $425K milestone! We are thrilled to be releasing the next installment of our Nova series, the green-to-white. Turn this green colorway to pure white with your next intense workout!
$450K UNLOCKED Ambassador Shirt: NAVY-to-WHITE. We have over 7,000 backers in only 34 days, and each of you have pledged to be the very first on the planet to get your Radiate gear! Your support has made Radiate one of the most popular Kickstarter campaigns, ever. We wanted to release our ambassador shirt, in our most popular colorway--navy-to-white.
$475K UNLOCKED ITEM The Radiate Shirt - SLEEVELESS. We wanted to thank each of you for supporting Radiate to an incredible milestone, our $475K benchmark. You rolled up your sleeves and pledged hard to help Radiate--so we thought we would make things easier and just get rid of your sleeves altogether. Introducing, the Radiate shirt, now sleeveless.
After Our 34-Day Campaign...
If we are successful in raising our pledge amount, we will promptly email each of our supporters to clarify which color, size, sleeve length, and cut (men's, women's. youth) they prefer for their package(s). There isn't a way to specify these details beforehand, unfortunately--but we will promptly get in touch with you before sending your order out!
Sample Order Survey
Risks and challenges
The Radiate shirt has been in the making for over three years. We have worked hard to bring the Radiate shirt through many necessary stages in its evolution--and we have the manufacturing process down to a science...literally. So far to date, we have completed several small batches of shirts that have been worn by professional athletes, CrossFitters, MMA fighters, and people from just about every walk of life. The Radiate shirt has been perfected, receiving stellar feedback. We have multiple channels of production in America, the founders personally see the shirts through each stage of manufacturing, and there is nothing more important to Radiate than making sure that supporters receive a product that exceeds their expectation.Learn about accountability on Kickstarter