About this project
Racquet is a new, quarterly tennis magazine launching this summer. It will feature the best of in-depth writing about modern tennis culture—art, fashion, history and photography, all presented in a collectible print magazine.
Nothing like this exists.
We’re launching Racquet because there isn’t a publication that does justice to the game we love. We want to celebrate the cultural diversity found in and around the modern game as well as the forgotten stories from the pro game’s buccaneering past.
Who's on Team Racquet?
Racquet is the work of a small edit team: Caitlin Thompson, David Shaftel, Larry Buchanan & the Women's Tennis Association's Courtney Nguyen. We’ve got experience at big publications: TIME, Sports Illustrated, The New York Times, The New Yorker, The Washington Post and Grantland, to name a few. We've been named checked in Sport's Illustrated's Tennis Podcast, and we've got a storied band of advisors, led by former Esquire editor in chief, David Granger.
The amazing chain of ACE hotels will be a distribution partner for us, and we've got some of the best tennis writers contributing as well as well-known writers who don’t normally write about tennis, but are fascinated by it. Our debut issue will feature original writing from Sasha Frere-Jones, Gerald Marzorati, Taffy Brodesser-Akner, Carole Bouchard, Thessaly La Force as well as original illustrations by Bill Sullivan. Their work will be surrounded by great contemporary art design, and photography as well as amazing archival material we've unearthed - thanks in particular to a collaboration with the illustrious International Tennis Hall of Fame in Newport, Rhode Island.
But Racquet is about more than just tennis. It represents the first step in a new model of publishing and journalism in print. Because Racquet’s priority will be on a selling a beautiful physical edition, the magazine will not be beholden to the digital-centric model of publishing and advertising that is diluting the quality of so much current journalism.
Risks and challenges
Because Caitlin and Dave - as well as their collaborators Larry Buchanan, Courtney Nguyen and spiritual guide David Granger, former EIC of Esquire Magazine - all have experienced backgrounds in media, we've had a rewarding time compiling what we think is incredibly compelling editorial material.
What we don't know much of anything about is printing - we're doing our research meticulously so that we end up working with the best partners to give us a quality product that we can put in front of our readership. For that reason, we're looking to solely raise funds to cover the cost of printing 10k copies of the first two issues of Racquet, which ends up being at least $25k per issue. We're smart people who aren't afraid to ask questions and work relentlessly, but we want to make sure we get this right so that we can serve a healthy community of tennis fans now and well into the future.Learn about accountability on Kickstarter
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