
Who We Are:
Two years ago we came together, 24 individuals–unusual, unconnected and unsure. We didn’t have to jump through the same hoops as our predecessors and were forced to pave a path all our own. We were challenged to approach our practice from a new perspective–to find inspiration outside of design: in fine art, in the outdoors, in our own innovative solutions. We were challenged to press on, even when we’d lost our direction and our drive. Through our trials we became the eccentric, unified and confident class we are today.

Rabbit Hole is a celebration of the mountains we’ve climbed, the literal oceans we’ve crossed. Our senior show is not just a showcase of our best work, but an invitation into our minds and our creative processes. You’ve watched us now for four semesters, as we panic over pixels and laud the perfect vector. You may get it, you may not, but we’re finally ready to explain.
Through our tireless nights to find the perfect balance of type, colors, images and everything in between, we find ourselves in a place that requires translation to those around us. Layer by layer we are pulled deeper into our obsession. Please join us, and take a step into our Rabbit Hole.
What is the Rabbit Hole?
Our endless curiosity has led us down a path of no return, into a career where we can combine our creative expertise with our logical instincts. The rabbit hole we’ve each fallen into at varying velocities is graphic design. What is that exactly? At times, even we find it hard to define. To simplify, we say graphic design is the combination of elements held together by a loose set of rules that are paradoxically meant to be broken.

Your Contribution:
With your help we can present our vision and a show worthy of your unfaltering support–the support that has carried us for two long years in becoming the collaborative and thoughtful designers we are today. We have poured our passion, our drive and our very own dollars into this production; now we turn to you for help. Every contribution received will help to cover the expenses of construction, printing and marketing our show. We’re nearing the final days of our time here at CSULB and your donation will give us the momentum we need to cross the finish line strong. With your help, we’ll be proud to call ourselves BFAM alumni.
Two years of sleepless nights, boba-fueled sugar highs and countless tardies caused by traffic (or breakfast burritos) culminate in this: our senior show–our Rabbit Hole. We are honored to invite you into our curious and elusive world of graphic design.

Rewards
For every generous donation, we will offer rewards from our branded merchandise, varying from stickers and notebooks to enamel pins and even t-shirts. We’ll also be including the names of donors and sponsors in the Rabbit Hole. program and on our sponsor wall.
Our top-tier contributors will also receive a Kickstarter Sponsor EXCLUSIVE zine, handcrafted by our class and inspired by one of our favorite projects from our program.

Risks and challenges
As a student-run design show, there are some risks associated with this project. Though many of us are juggling school, work and internships, we are confident that we will execute a successful show with few complications. This production is our top priority.
We plan to provide timely project updates to keep backers advised, informed and excited throughout the process.
Whether you choose to sponsor us or not, we invite you to join us at 2234 W Temple St in Los Angeles on Friday December 15 from 6:00-11:00 pm for our opening reception where we'll offer complimentary drinks. You can also visit our show on Saturday December 16 from 3:00-9:00 pm. Street parking only.
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Funding period
- (28 days)