Yee haw! Welcome to Texas. Home of cattle, cowboys, cacti... and VEGANS? That's right, down here in Austin, we are known for our vegan food: from breakfast tacos to BBQ, you can find it all in Austin. So, of course, it makes perfect sense to open the only all-vegan grocery store in Texas right here in our state's capital.
We are Gabriel Figueroa and Jessica Morris, nice to meet y'all! The idea for Rabbit Food Grocery came from a desire to open an all vegan shop in Austin. After searching for a storefront with no luck, we decided to try our hand at a website. We brought in a few hard-to-find vegan products and put them up for sale, with a free pickup option - a Pop-Up Shop at a local vegan eatery. Our first day we had over a dozen people picking up their orders - we were terrified! That was January 20, 2012, and since then we've done almost 200 Pop-Up Shops at vegan restaurants, events, and festivals around Austin - even some in Dallas and San Antonio!
We had no idea that our little website would be seen from far and wide - we've had orders from Hawaii to Florida, and everywhere in between. It's grown from about a dozen vegan products from small Mom-and-Pop manufacturers, to over 400 delicious desserts, easy to make meals, egg replacers, snacks, gluten-free items, body care, clothing, even dog and cat supplies! All are available for local pickup or we'll ship them to your front door.
Now that Rabbit Food Grocery has grown, we are finally ready to move into a brick-and-mortar storefront. Our real estate agent has found us a great property that is centrally located, and we are working on getting the space ready. We envision the space as being a central hub for all the vegan goings-on in town. We want to utilize a portion of the space for parties, animal rights meetings, food tastings, potluck dinners, book signings, movie screenings, etc. We hope (and are planning!) to carry:
- Drip Coffee and local bagels with vegan cream cheese
- Breakfast tacos from the local vegan taco truck
- Pastries, cupcakes, and desserts from local vegan bakeries
- Grab & Go lunches and sandwiches from local vegan eateries
- Fresh organic (and veganic) produce at "dirt cheap" prices
- Bread, tortillas, and baguettes (ooh la la!)
- Grocery staples from brands you trust
- Cold non-dairy beverages, Tofu/Tempeh/Seitan and more
- Frozen Pizzas, vegan ice cream, fruit for smoothies
- Small bulk section with essentials: Nooch, Soy Curls, & more
- Cruelty-Free body care, vitamins, protein powders
- So much more - we always take product requests!
Wow, that's a lot of stuff! From the beginning, we have been "Bootstrappers" - slowly growing the business as we got busier. When we sold products, we bought new products, and when we sold those, we bought new shelving or other equipment. The jump from a Pop-Up Shop to a Storefront is a HUGE leap, and that's where YOU come in. We are fully aware that opening a retail storefront is going to be no walk in the park, and the start-up costs are looming. We are turning to Kickstarter to get some necessary equipment to make this dream a reality. We need:
- Glass-door Refrigerators
- Glass-door Freezers
- Lots of New Inventory (For the storefront and website, too!)
- Shelving and Bulk Bins
- Cash Register, Coffee/Pastry Supplies, etc.
- Permits, Deposits, Misc Random Expenses
What's in it for ME!? We have come up with some fun rewards for your generous contribution. Want some cool RFG swag? How about a Supermarket Sweep inspired shopping spree? Take a look at the rewards and find a level that suits you. Thank you so much for your support. Can't wait to see y'all at the store!
Jessica & Gabriel - Chief Rabbit Foodies
Risks and challenges
Gabriel and Jessica both have many years of experience in working in the Natural Foods industry, and even more years in Sales and Customer Service. With that said, there are always risks to opening a business. We are lucky that we did most of the legal work back in 2011, and have already established relationships with small Mom & Pop manufacturers as well as large natural foods distributors.
We already have the website, which we'd encourage you to check out to see what kinds of products we carry: http://www.rabbitfoodgrocery.com
Once we receive the Kickstarter funding, it will be a mad dash to get the store open. We still have painting, signage, and light construction to do in the space, and certainly delays will happen. We're ready to tackle it head on, and hope you can join us in the journey!Learn about accountability on Kickstarter
- (30 days)