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100% Vegan Grocery Store Coming to Austin, Texas! Yee Haw!
100% Vegan Grocery Store Coming to Austin, Texas! Yee Haw!
235 backers pledged $15,000 to help bring this project to life.

About this project

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$15,000

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Texas VegFest 2014 (Austin Vivid Photography)
Texas VegFest 2014 (Austin Vivid Photography)

 Yee haw! Welcome to Texas. Home of cattle, cowboys, cacti... and VEGANS? That's right, down here in Austin, we are known for our vegan food: from breakfast tacos to BBQ, you can find it all in Austin. So, of course, it makes perfect sense to open the only all-vegan grocery store in Texas right here in our state's capital. 

We are Gabriel Figueroa and Jessica Morris, nice to meet y'all! The idea for Rabbit Food Grocery came from a desire to open an all vegan shop in Austin. After searching for a storefront with no luck, we decided to try our hand at a website. We brought in a few hard-to-find vegan products and put them up for sale, with a free pickup option - a Pop-Up Shop at a local vegan eatery. Our first day we had over a dozen people picking up their orders - we were terrified! That was January 20, 2012, and since then we've done almost 200 Pop-Up Shops at vegan restaurants, events, and festivals around Austin - even some in Dallas and San Antonio!

Recent Pop-Up Shop at Counter Culture
Recent Pop-Up Shop at Counter Culture

We had no idea that our little website would be seen from far and wide - we've had orders from Hawaii to Florida, and everywhere in between. It's grown from about a dozen vegan products from small Mom-and-Pop manufacturers, to over 400 delicious desserts, easy to make meals, egg replacers, snacks, gluten-free items, body care, clothing, even dog and cat supplies! All are available for local pickup or we'll ship them to your front door.

Texas VegFest 2013 (photo: Red Hot Vegans)
Texas VegFest 2013 (photo: Red Hot Vegans)

Now that Rabbit Food Grocery has grown, we are finally ready to move into a brick-and-mortar storefront. Our real estate agent has found us a great property that is centrally located, and we are working on getting the space ready. We envision the space as being a central hub for all the vegan goings-on in town. We want to utilize a portion of the space for parties, animal rights meetings, food tastings, potluck dinners, book signings, movie screenings, etc. We hope (and are planning!) to carry:

  • Drip Coffee and local bagels with vegan cream cheese
  • Breakfast tacos from the local vegan taco truck
  • Pastries, cupcakes, and desserts from local vegan bakeries
  • Grab & Go lunches and sandwiches from local vegan eateries
  • Fresh organic (and veganic) produce at "dirt cheap" prices
  • Bread, tortillas, and baguettes (ooh la la!)
  • Grocery staples from brands you trust
  • Cold non-dairy beverages, Tofu/Tempeh/Seitan and more
  • Frozen Pizzas, vegan ice cream, fruit for smoothies
  • Small bulk section with essentials: Nooch, Soy Curls, & more
  • Cruelty-Free body care, vitamins, protein powders
  • So much more - we always take product requests!
Texas VegFest 2014 (Austin Vivid Photography)
Texas VegFest 2014 (Austin Vivid Photography)

Wow, that's a lot of stuff! From the beginning, we have been "Bootstrappers" - slowly growing the business as we got busier. When we sold products, we bought new products, and when we sold those, we bought new shelving or other equipment. The jump from a Pop-Up Shop to a Storefront is a HUGE leap, and that's where YOU come in. We are fully aware that opening a retail storefront is going to be no walk in the park, and the start-up costs are looming. We are turning to Kickstarter to get some necessary equipment to make this dream a reality. We need:

  • Glass-door Refrigerators 
  • Glass-door Freezers 
  • Lots of New Inventory (For the storefront and website, too!)
  • Shelving and Bulk Bins
  • Cash Register, Coffee/Pastry Supplies, etc.
  • Permits, Deposits, Misc Random Expenses
Rewards!
Rewards!

What's in it for ME!? We have come up with some fun rewards for your generous contribution. Want some cool RFG swag? How about a Supermarket Sweep inspired shopping spree? Take a look at the rewards and find a level that suits you. Thank you so much for your support. Can't wait to see y'all at the store!

Jessica & Gabriel - Chief Rabbit Foodies

Risks and challenges

Gabriel and Jessica both have many years of experience in working in the Natural Foods industry, and even more years in Sales and Customer Service. With that said, there are always risks to opening a business. We are lucky that we did most of the legal work back in 2011, and have already established relationships with small Mom & Pop manufacturers as well as large natural foods distributors.

We already have the website, which we'd encourage you to check out to see what kinds of products we carry: http://www.rabbitfoodgrocery.com

Once we receive the Kickstarter funding, it will be a mad dash to get the store open. We still have painting, signage, and light construction to do in the space, and certainly delays will happen. We're ready to tackle it head on, and hope you can join us in the journey!

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FAQ

  • Yes, we have a location - but we haven't announced it, yet. Our Kickstarter Backers will hear it first - along with photos and video tours of the space!

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  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you! We'll list your name as a contributor on our website.

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    Pledge $5 or more About $5

    Give Your Money To The Bunny! Get a high five (virtual or in person at our shop) and we will list your name as a contributor on our website.

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  3. Select this reward

    Pledge $10 or more About $10

    We'll send you a digital PDF copy of our Rabbit Food Grocery Recipes zine!
    Also: We will list your name as a contributor on our website.

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    28 backers
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  4. Select this reward

    Pledge $25 or more About $25

    We'll send you our super cute Rabbit Food Grocery Tote Bag + some Stickers!
    Also: A digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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    Pledge $50 or more About $50

    We'll send you a set of 2 reusable produce bags!
    Also: Our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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  6. Select this reward

    Pledge $75 or more About $75

    We'll send you a way-cool Rabbit Food Grocery t-shirt! Also: A set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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  7. Select this reward

    Pledge $100 or more About $100

    Free coffee for a month! We'll send you a punch card good for 30 cups of free drip coffee in our store. Use it all in one day, or space it out over a year, you decide! Out-of-town folks: We'll send you a pound of locally roasted coffee beans.

    Also: We'll send you a way-cool Rabbit Food Grocery t-shirt, a set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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  8. Select this reward

    Pledge $125 or more About $125

    NEW REWARD! Monthly Bunny Box TRIAL Subscription! (FREE SHIPPING!) We'll send you a box full of vegan goodies once a month for 3 months, straight to your door. A great way to try out the latest new products, and some old favorites! Also: We'll send you a way-cool Rabbit Food Grocery t-shirt, a set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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    7 backers
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  9. Select this reward

    Pledge $150 or more About $150

    You're Invited! We'll send you 2 VIP tickets to our Tasting Party! You'll get a chance to sample some delicious new cheeses and other vegan treats! Details to come soon, we will set a date after the Kickstarter is over, based on your feedback.
    Also: We'll send you a way-cool Rabbit Food Grocery t-shirt, a set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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    Limited 17 backers
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  10. Select this reward

    Pledge $250 or more About $250

    Giant Gift Basket! PERFECT For Out-Of-Town Folks!! We'll cultivate a vegan foodie basket of our favorite items for you to give to a friend, or keep for yourself! (FREE SHIPPING!)

    Also: We'll send you a way-cool Rabbit Food Grocery t-shirt, a set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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  11. Select this reward

    Pledge $500 or more About $500

    Vegan Tour of Austin! Whether you're from out of town or a local, we'll take you on a guided one-day tour of all the coolest vegan places in Austin! (We can agree on a date later, travel expenses not included.)
    Also: We'll send you a way-cool Rabbit Food Grocery t-shirt, a set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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    Limited 1 backer
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  12. Select this reward

    Pledge $500 or more About $500

    Monthly Bunny Box Subscription! (FREE SHIPPING!) We'll send you a box full of vegan goodies once a month for an entire year, straight to your door. A great way to try out the latest new products, and some old favorites! Also: We'll send you a way-cool Rabbit Food Grocery t-shirt, a set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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    6 backers
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  13. Select this reward

    Pledge $1,000 or more About $1,000

    Supermarket Sweep! At our Grand Opening Party, you'll get 15 seconds to fill your Rabbit Food Grocery tote bag with whatever you want in our store! How fun is that?!

    Also: We'll send you a way-cool Rabbit Food Grocery t-shirt, a set of 2 reusable produce bags, our super cute Rabbit Food Grocery Tote Bag + some Stickers, a digital PDF copy of our Rabbit Food Grocery Recipes zine, we will list your name as a contributor on our website, and send a handwritten thank-you note!

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    Limited 0 backers
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Funding period

- (30 days)