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Howler: A Magazine About Soccer's video poster

A big, glossy publication with distinctive, original writing and art about soccer that will come out four times per year. Read more

Brooklyn, NY Journalism
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This project was successfully funded on June 29, 2012.

A big, glossy publication with distinctive, original writing and art about soccer that will come out four times per year.

Brooklyn, NY Journalism
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About this project

Update: You can now view a free mini edition of Howler on your iPad. Or download a pdf with the same content (we recommend viewing in Acrobat).

Howler is a new magazine about soccer

It's a big, glossy publication that will come out four times a year with distinctive, original writing about American and international soccer, as well as some of the most striking art and design you'll find in any publication being made today. (We know that's a bold claim, but we really believe it's true.) 

We've been working on Howler for months, and issue one is nearly ready to be printed, shipped, and in your hands by late summer.

Experienced editors and designers

Mark Kirby and George Quraishi (that's me) are former editors at GQ, Condé Nast Portfolio, National Geographic Adventure, and HarperCollins Publishers. Our partners are Robert Priest and Grace Lee, designers who have invented or completely redefined the looks of publications such as Esquire, GQ, Condé Nast Portfolio, House & Garden, Bloomberg Markets, and Reuters.

We're all soccer fans—well, Grace is still getting the hang of it—and Howler will be the first magazine that any of us have made just for fun: to our own standards, on our own time, and about a subject that we truly love.

Talented contributors

For months, Mark and I have been busy assigning stories to a roster of excellent sports and literary writers. Some of them cover soccer in newspapers, books, and blogs. A handful of their names may be familiar: Frank FoerAleksandar Hemon. David HirsheyGeorge Vecsey. David Wangerin. Jonathan Wilson. Over the years, we've met lots of other excellent writers, people who obsess about soccer but make their living covering other things for outlets such as the New York Times, the New Yorker, Fortune, Fast Company, Food & Wine, the New RepublicTime, Business Week, the Guardian, and the Paris Review

We're excited to bring their voices to a subject as rich as soccer. Same goes for the vision of our artists.

Robert and Grace have been working with the illustrators and photographers in their network to make these stories beautiful—people like Brian Rea, Alvaro Tapia Hidalgo, Jeffrey Smith, Ryu Voelkel, andEmmanuel Polanco. The result is a magazine that looks unlike anything our readers have come to expect from traditional soccer publications.

An illustration by Alvaro Tapia Hidalgo for Howler.

Stuff that matters to us

1. Howler will be in print, not just online

Our contributors put a lot of time into the stories and art they create for Howler. A print magazine, especially one as large as 10x12 inches, is still the best way to appreciate their work and display it on your coffee table.

2. We will cover both domestic and international soccer

Soccer is just like music and food: better understood in a larger, international context. We're creating Howler for a predominantly North American audience—fans that have a variety of perspectives on the game and deserve a publication tailored to their interests. If it's a good story, you will read about it here.

3. Serious journalism is important, but so is having a sense of humor

We named our magazine after a mistake—in England, a howler is a blunder, a schoolboy error—because we admire the sense of humor you find in English commentary on the sport. So we can explore the ways that soccer helps us understand social problems, ethnic tension, big business, youth culture, etc—and we can poke fun at ourselves for being people who say stuff like that.

4.  We will not compromise on quality

Doing this the right way is very expensive. The money we raise on Kickstarter will allow us to pay contributors, the printing press, and shipping costs.

Why Kickstarter

We're looking to Kickstarter to help us get off the ground. Howler's contributors have worked with us at below market rates because they believe in the idea. Now we need readers who, like our contributors, believe in our idea and are prepared to support it by purchasing a subscription.

The prices we have set for single issues and subscriptions are competitive with other premium quarterly publications, and we hope that people who appreciate quality writing and artwork will agree that it's worth paying for.

A final word

When Americans don't get soccer, it's because they don't get the simple idea that soccer is about stories. Every game—every season—is a story. We want to make Howler because we want to tell stories about soccer. And we want you to support Howler because it will mean that, four times a year, we'll get to send you those stories in a beautiful and intelligent collection. That's a simple idea too. We hope you'll dig it.

Thank you,

The Howler Team

PS: On Twitter we are @whatahowler.

The Wayne Rooney paper doll.

International shipping: if you live outside the US or Canada, please add $5 for a single issue; $10 for a single issue and a shirt; and $20 for a subscription and everything above that level.

Images used in our video come from Flickr users miguelangelnunez, Oh Barcelona, and flawka. Special thanks to Matt Heineman for processing our video, even while finishing his own movie (which looks awesome).


  • Yes, we plan to create a digital edition of Howler that will be readable on most devices. This isn't available during our Kickstarter campaign because we really want to get the hard copy into your hands. Subscribers will be able to download each issue free of charge.

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  • Yes. We're planning to print them in issue one.

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  • We'll send out a survey at the end of this project and you can give us your preferences then. Don't worry—we'll keep you happy so you'll keep reading.

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  • A backer wrote in with this question, and we think it's a really good one. Here's our answer:

    After Kickstarter, the pricing for single issues and subscriptions will be very similar to what you see now. We've set our prices at a level that will cover our costs and not much more: the goal is to get Howler into as many hands as possible and build our readership, not to make a profit from the first print run. It's a long-term strategy that will, we hope, allow us to build Howler into a sustainable venture.

    In the future, we may be able to knock a few bucks off the single-issue and subscription price, but that will depend on the number of people who buy the magazine. The more subscribers we get, the more we'll be able to scale up our production and thus cut down our costs. In short, the more people who subscribe, the less we'll need to charge for each issue. So please spread the word about Howler!

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  • We have some preliminary designs, but we're not ready to share them yet. We promise to do that soon. We're also thinking that we might show two different designs and let our backers vote for their favorite. But just to be clear: you WILL see the t-shirt design before the project closes.

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  • We'll be sending out a survey to each backer at the end of our Kickstarter campaign, and you can give us the name and address to which we should send your reward then. If you'd like to order multiple issues or subscriptions, no problem. Go ahead and pledge the correct amount, then send us a private message and we'll make a note of your request.

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  • You selected
    Pledge $5 or more

    25 backers

    THANK YOU: We'll send you a cut-and-fold paper doll of Wayne Rooney or Clint Dempsey—our favorite Scouser and scowler, respectively.

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  • You selected
    Pledge $15 or more

    480 backers

    ISSUE ONE: We'll send you the first issue of Howler PLUS the Clint Dempsey AND Wayne Rooney paper dolls.

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  • You selected
    Pledge $35 or more

    239 backers

    T-SHIRT: A special edition Howler tee PLUS issue one.

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  • You selected
    Pledge $50 or more

    326 backers

    A YEAR OF HOWLER: The first four issues of Howler AND an invitation to our launch party in New York. [If you also want the tee, see the next reward]

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  • You selected
    Pledge $70 or more

    215 backers

    ALL OF THE ABOVE: The subscription and the tee.

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  • You selected
    Pledge $100 or more

    111 backers

    KIT BAG: A Howler tote bag PLUS the subscription and the tee.

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  • You selected
    Pledge $250 or more

    11 backers

    DIAL IN TO THE PRESS BOX: ESPN commentator Adrian Healey will record a personal voicemail greeting to play on your cell phone. PLUS the subscription, tee and tote.

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  • You selected
    Pledge $500 or more

    3 backers All gone!

    MARKED MAN: Guardian US correspondent Graham Parker will chronicle an event of your choosing in the style of a Guardian minute-by-minute match report. Over-40 league match? Charity car wash? Romantic escapade with a special someone? Graham will provide the play-by-play, and we'll lay it out in a handsome design and send it to you on high quality paper. PLUS the subscription, tote and tee.

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  • You selected
    Pledge $750 or more

    1 backer All gone!

    DRESS LIKE AN ALL STAR: Authentic adidas jersey signed by the 2011 MLS All Star team, including Thierry Henry, David Beckham and Matt Besler. PLUS the subscription, tote and tee. [Thanks to our friends at MLS for donating the jersey]

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  • You selected
    Pledge $1,000 or more

    3 backers

    HOWLER FOR LIFE: A lifetime subscription, that is—but if you want to tattoo it on your forehead, we won't stop you. PLUS the voicemail greeting from Adrian Healey, the tote, and the tee. [Not available outside US and Canada]

    Estimated delivery:
  • You selected
    Pledge $5,000 or more

    0 backers

    KICKOFF: A Howler editor will take you to dinner and a Major League Soccer game of your choosing. Plus the lifetime subscription, the voicemail greeting from Adrian Healey, the tote, and the tee.

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  • You selected
    Pledge $7,500 or more

    0 backers Limited (3 left of 3)

    AZTECA: Join a Howler editor at the next US World Cup qualifier at Azteca Stadium in Mexico City. We'll fly you down, put you up, and take you to dinner, but if the police cordon breaks, you're on your own. PLUS the lifetime subscription, the voicemail greeting from Adrian Healey, the tote and the tee.

    Estimated delivery:


Funding period

- (31 days)