STRUT & QUIVER
STRUT & QUIVER
Quiver Corset Co. debuts "A Midsummer Night's Dream" our F/W 2013-14 collection of fine corsetry on runway @SEABA's Strut FashionShow!
Quiver Corset Co. debuts "A Midsummer Night's Dream" our F/W 2013-14 collection of fine corsetry on runway @SEABA's Strut FashionShow! Read more
About this project
Quiver Corset Company will be presenting "A Midsummer Night's Dream", our 2013/14 collection of inspired corsetry for both day and evening wear at STRUT! Fashion Show, a part of SEABA's (Burlington, VT's South End Arts + Business Association) Art Hop weekend on September 7th, 2013. Designer, Anjanette Lemak has created a collection full of romance, contemporary styling, classic lines, dramatic presentation, and whimsical fantasy from the heart of the Green Mountains, Middlebury, Vermont and she needs your support to bring it to the runway! Inspired by nature and drawn to exquisite detail her pieces embody strength, beauty and style in current fashion trend.
"The human body is one of the most beautiful forms in nature. Perfect in every line, contour, angle, and proportion. Unique and individual like a snowflake. It is the work of a good corsetière to be able to take that exquisite form and highlight its essence and grace through her art."
After graduating from the Cleveland Institute of Art in 1995 with a major in Metals and Jewelry Design, Anjanette was employed for several years with Potter & Mellen, Inc. under Master Goldsmith, James Mazurkewicz, designing and fabricating unique jewelry for customers. Through this work she refined her skills in jewelry manufacturing and was taught the extreme importance of high attention to detail. In addition to her work as a jeweler, Anjanette also had the opportunity to work directly with owner, Ellen Stirn Mavec, in the archives where she learned about the history of the company. She developed an appreciation for the art of Horace Potter, founder, along with a love for his collection of Japanese sword ornaments, fine jades and fancy colored pearls and diamonds. It is this appreciation for fine working materials that continues with her today and is evident in her choices of fabric and trim in each design.
In the fall of 1999, Anjanette went to work with Tony DiSanto of The DiSanto Group in Cleveland, an advertising specialty company that did all their own silk-screen and embroidery work on the premises. Anjanette was able to see firsthand the amazing amount of detail that can be achieved through industrial embroidery machines. She also refined her skills in customer service with sales involving high volumes and quick turn-around times.
Then in 2001, Anjanette moved to Vermont to take an assistant design position with Dia Knitwear. Having had no formal training in fashion design, Anjanette quickly learned how to operate a knitting machine and the software used to design patterns. Not long after starting, she was already drafting complete collections for approval by the owner, Dia Jenks, whose intimate knowledge of her own unique customer guided each and every decision. Here, Anjanette learned about fitting and understanding body measurements, working with prototypes and the process involved in attending trade shows in NYC.
Other professional experience in related fields include designing for Danforth Pewter in Middlebury, VT under the supervision of Judi Danforth; Baobei, NY for Danny Wang; The Turtle Fur Company in Morrisville, VT with owner Richard Sontag; and Icelandic Design in Colorado with both Kayes Ahmed and Gerdur Kristjansdottir.
In addition to this work, Anjanette has been a student of ikebana with the Ohara School of Japan since 1998. Through this practice, she has spent time looking deeply into the heart of the materials she works with and has learned to focus on the relationship of material to its position in space. In each arrangement, she carefully chooses the placement of each flower and branch for how best to feature or highlight its beauty and accentuate its form so that it sings as part of the whole.
It is Anjanette's belief that, "our bodies are not unlike beautiful flowers. The corset, merely the means by which the body is presented, inviting interest and notice, drawing the eye from every angle in a seductive dance across every detail. Each curve and shadow asking for greater reflection."
With this initial line of corsetry Quiver Corset Company hopes to open the door to greater design inspiration and years of innovation in the field of fashion.
We thank you in advance for your interest and support!
In order to put five models and the designer on the runway on September 7th, it will take the development of six new corsets, pattern work, and prototype review. Each style will also need to be outfitted with a complete look specific to that style and fit to each model. The development cost to do this runs approximately $1500-$2000 per style.
Immediately after the runway show, Quiver Corset Company is set to open the door to their first retail establishment in Middlebury, VT. There are a number of costs associated with doing this including creating and purchasing inventory, signage, and general showroom fixtures, etc. Below is a general outline of costs where funds will be used with the successful funding of this campaign:
- $12,000 Collection F/W 2013-14 "A Midsummer Night's Dream"
- $3,500 Additional Inventory
- $3,000 Retail Store: Flooring, fixtures, shelving, racks, cabinetry
- $2,000 Internet Development and Marketing / Photography
- $1,200 Retail software / Inventory control
- $1,000 Packaging: boxes, tissue, gift bags and labels
- $1,000 Signage and Advertising
- $800 Professional dressmakers forms for fitting and display
- $500 Business cards and stationery
Risks and challenges
Every day we live and breathe there are risks and challenges in our lives. Waking up each morning I consciously focus on my breath and take the time to meditate so that I walk into each day knowing that I am present with myself and give the same amount of energy to those I meet.
In terms of the Strut fashion show, risks would be if a model could not make the event for unique circumstances. In order to prepare for this I have intentionally lined up several extra models that will be available the day of the show.
Risk in the retail industry is mostly concerned with sales. To minimize risk, I have planned to augment my own collection of custom corsetry with several other lines representing corset design with multiple different price points. I will also be selling fine lingerie and accessories to give the buyer multiple opportunities to find something that they enjoy and keep them interested in returning.
~ Anjanette LemakLearn about accountability on Kickstarter
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