Charlotte Hornets, 2.0
Charlotte Hornets, 2.0
A documentary film about the fan-led grassroots movement to bring the Hornets name back to Charlotte- where it belongs.
A documentary film about the fan-led grassroots movement to bring the Hornets name back to Charlotte- where it belongs. Read more
About the Project:
"Charlotte Hornets, 2.0" is a documentary that I began filming almost 3 years ago. At its core it's a film about the grassroots fan movement to change the name of the NBA Charlotte Bobcats to the Charlotte Hornets. But it's not simply a sports documentary-- it's a story about the spirit of the Charlotte-Mecklenburg region and its people. Since the Revolutionary War Charlotte has been known as The Hornets Nest. The early settlers of this region were tenacious, strong-willed individuals who set out to do things their way, and that fighting independent spirit in the face of adversity continues to this day. In 1780 Charlotteans fought off General Cornwallis and 4,000 troops. Cornwallis described Charlotte as "A hornets nest of rebellion". The name stuck. The Hornets Nest icon is seen on the city and county seals. It's seen in parks, schools, and monuments throughout Mecklenburg county. And from 1988-2002, it was seen in the form of an NBA team, the Charlotte Hornets. But in time that team left Charlotte, and was eventually replaced with a new NBA franchise with the name Charlotte "Bobcats".
Fast forward to 2010, and a new group of grassroots Charlotteans emerged to follow in the footsteps of our ancestors and take back what was rightfully ours. Fans began lobbying to change the name of the Bobcats back to the Hornets. They petitioned. They implored the team and its owner. Using social media they organized demonstrations and celebrated Hornets history at Bobcats games. For 2 years the Hornets Nest swarmed again, and finally the fans were able to reclaim that symbol of our city's identity. With the fans and citizens leading the way, now there is a new Charlotte Hornets team in the city of the Hornets Nest. Charlotte Hornets, 2.0.
Through interviews with fans, grassroots leaders, historians, journalists, and Hornets players past and present, this film tells the continuing story of the revolutionary spirit of this city.
About the filmmaker:
Rusty Sheridan grew up in Charlotte and is a lifelong Hornets fan. He's also an award-winning filmmaker and film professor at UNC Charlotte and East Tennessee State University. His commercial work and narrative films have screened in numerous venues, from TV broadcast to webcast to international film festivals all over the country. Charlotte Hornets, 2.0 is his first documentary film. You can see Rusty's IMDB page here and can visit his website here. Or reach out to him on Facebook: Facebook.com/QueenCityFilms
Recent Sample Works:
Although "Charlotte Hornets, 2.0" is my first documentary film, I have shot hundreds of commercials, promotional videos, and narrative films. Among these is the 16mm black and white film noir "The Endless", which screened at over a dozen international film festivals in cities all over the US, from Palm Beach to Las Vegas. Below is a link to the trailer for the film.
Charlotte Hornets, 2.0 is not the first video I've made about the history of Charlotte. In 2010 I directed a short promotional video for the Mint Museum of Art about Sir Allan Ramsey's iconic 18th century Queen Charlotte painting. The video screened on a loop for one year, right across from an Andy Warhol painting. Pretty cool.
Below is a sample of my commercial work. In 2013 I conceptualized and directed a series of web videos for the grocery store chain Earth Fare. With over 70,000 views, this video has the most views of any other video on their website.
Contribute to the kickstarter and you will receive some cool memorabilia from the Hornets 2.0 movement, including DVDs/Blurays, movie posters, tshirts, hats, and stickers. Below are images of the t-shirts, hats, and stickers available depending on your contribution level.
How the funds will be used:
$1,000- Marketing, Promotions, and PR. As soon as the film is finished, a marketing campaign will begin to get the film seen by as many people as possible. A new website, posters, flyers, social media ads, travel for media appearances-- it's all part of the big push to get the film out there.
$1,200- Incorporation, Media clearances, Legal fees. My goal with this film is to have it screened on broadcast and cable television. A legal entity needs to be set up in order to have all the necessary legal hoops cleared for broadcast. Stock footage from local news stations from past Hornets broadcasts will need to be procured. And lawyers will be involved. $$$
$5,000- Post production labor. With 3 years worth of footage that amounts to over 40 hours of raw media to whittle down to a 30 minute film, the editing labor is excruciatingly intensive. Consequently I can't edit this film by myself. I am hiring a documentary editor to help me craft the story out of the scores of interviews, game footage, historical content, etc. I'm also using this budget line to cover costs associated with DVD duplication and server space for digital upload.
$1,000- Film Festival fees. In addition to broadcast, I plan on submitting this film to film festivals all over the world. From entry fees to postage, this will offset those costs associated with submitting and exhibiting the film in festivals.
$6,000- Production labor. Throughout this 3 year journey, several camera operators, production assistants, and consultants have worked on a deferred payment basis to bring this film to fruition.
$500- Perks & postage. If you contribute to the campaign, you're going to get some cool swag in the mail.
$750- World Premiere screening party. When the film is finished it will be premiered at a TBA venue in Charlotte. With all the trimmings.
$500- Music composition. A new score must be commissioned and composed for the film's soundtrack.
GRAND TOTAL: A LOT MORE THAN $12,000.
While $12,000 is the kickstarter fundraising goal, you can see that in actuality the film will cost a lot more to complete . Any funds collected above and beyond the $12k crowd funding goal will offset all of these remaining costs. And the more people contribute, the more copies of the film I can create, and the more opportunities to share this story.
Risks and challenges
Continuing the spirit of the Hornets Nest, I will not rest until this film is complete. It's an uphill battle, but it's one I do not take lightly and I promise with my life, my fortune, and my sacred honor that I will see this project to completion. If at any time you have any questions, suggestions, or concerns about the film, please contact me. Thank you so much for taking the time to investigate this film. Go Hornets.
- (31 days)