About this project
We're Kelley and Jenn, creators of the pursecase. We've been working tirelessly for months now to create the perfect product to make life easier for busy fashionistas everywhere.
The idea for pursecase was born out of sheer necessity. By day, we are two busy publicists who through constantly being out at events found a need in the market for a more convenient way to go out with just our iPhones and essentials - so that we could eliminate the worry of losing our phones.
pursecase makes life simple with a compact mirror, a pocket to carry some cash, ID & credit cards, and all with a stylish chain handle - which doubles as a bracelet - just in 'case' of a fashion emergency.
You'll never have to hear this line again... "Wait, where's my phone?" (KELLEY!!)
Now, we've got a product we're ready to bring to the world. In order to get our first run of production and take pursecase to mass market, we need to raise $35,000. And we know we can do it with your help!
By supporting our project, you'll not only be one of the first to get your very own pursecase, but you'll also be a part of the founding pursecase team and you'll be helping us realize our dream of helping busy fashionistas everywhere! Every dollar counts. Thanks in advance for all of your support. Please SHARE this page with your friends on facebook, twitter, instagram, etc. We can't wait for you to be stylin' and dialin'!
xoxo Kelley & Jenn
This one's a story for the ages: girl drops phone in purse; hours later she hears a text sounding from the depths of her beloved bag, but to no avail — her phone is nowhere to be found, a prisoner in Birkin. We love our clutches and tote bags, but what's a girl to do when her once-trusty carryall becomes a Bermuda Triangle for cellphones?
Introducing pursecase — the petite clutch elegantly designed with just your iPhone and essentials in mind. Keep your cards, ID, and cash all at your fingertips in the most fashionable way.
pursecase comes in a variety of colors to best suit your exclusive tastes, always with a stylish chain handle and compact mirror, just in 'case' of a fashion emergency.
pursecase (patent pending) is available for iPhone 4 and iPhone 5.*
*Should we raise enough funding, we will be able to produce molds for other phones and devices as well, such as the Samsung Galaxy the iPad Mini. Please email firstname.lastname@example.org with your specific smartphone requests.
pursecase comes in five colors - Teal, Pink, Purple, White & Black. Please note- the hardware on the pursecases (clasp and chain) will be GOLD for all models.
At the end of the kickstarter campaign, if we get funded, you will get a survey asking what color and size (iPhone 4 or 5) you would prefer.
This project has been in the works now for months. We have spent countless hours on the phone with the manufacturer working out the kinks and coming up with a seamless design. We have put in a good amount of money already and have been through three rounds of prototyping and finally have samples that we feel reflect our vision. We had hoped to have this project off the ground before Christmas 2012 but a number of challenges arose which set us back.
One of the issues which slowed us down was that we are working with silicone, and its unique properties made the design a bit of a challenge. We had to come up with technical solutions such as adding a plexiglass mirror as reinforcement for the flap, so that it laid flat and reduced the overall bulk of the case, and making sure that the camera worked seamlessly within the case. We also had to find a clasp solution that allowed the flap to open and close easily and protect the contents, while remaining petite and not adding extra bulkiness.
We also spent time researching and filing for a trademark and patent on pursecase. We know that what we have created is going to be a hot item and many companies will try to knock us off, so we felt it necessary to protect ourselves and our intellectual property before presenting this to the rest of the world. Trust us, you want the ORIGINAL pursecase(TM).
Be the first of your friends to have one or the best of your friends to give one. pursecase is life made simpler in a glam way.
hit us up!
thanks for your support!
And don't forget to back @pursecase & SHARE WITH ALL YOUR FRIENDS!
Risks and challenges
We are confident that you are going to love pursecase, and want you to join this fun, stylish journey with us.
We are working with an overseas manufacturer so delays can occur and we want to be as upfront with our backers as we can on this. The prototypes took almost two months between rounds to finalize and send back to us.
At this point, the only setbacks we foresee are delays in production and shipping, which would result in later delivery of the final product. Our manufacturing channels are ready to go and our mass production molds have been created, we just need the funding so that we can pull the trigger on our first round of mass production. The reason our goal is $35,000 is because that is the minimum amount needed to place our initial order and have them shipped to the US. Once we place an order it typically takes about two months to get the product produced and then another month to import and then ship to its final pursecase destination. We hope to ship them as soon as May 2013 but to be safe we have put June 2013. So, you'll be stylin' and dialin' by Summer 2013 fo' sho'.Learn about accountability on Kickstarter
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