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$2
pledged of $253,000pledged of $253,000 goal
2
backers
Funding Canceled
Funding for this project was canceled by the project creator on Aug 30 2019
Last updated August 30, 2019

The Amazon for Conscious Customers & Businesses (Canceled)

The marketplace where customers confidently shop — without countless hours of research — with businesses that align with their values.

The Amazon for Conscious Customers & Businesses (Canceled)

The marketplace where customers confidently shop — without countless hours of research — with businesses that align with their values.

$2
pledged of $253,000pledged of $253,000 goal
2
backers
Funding Canceled
Funding for this project was canceled by the project creator on Aug 30 2019
Last updated August 30, 2019

About

Kevue - The Amazon for conscious customers and for-purpose businesses.

Kevue, the marketplace where smart conscious customers buy from for-purpose business partners — without countless hours of searching the internet — to confidently shop on their values while making the world better.  

Today, there isn’t a robust marketplace for conscious customers and businesses.  No central location to buy a tote bag from Sword & Plough, who donates 10 percent of their profits to veteran organizations; or buy spring water from GIVN Water who, for every bottle sold funds one day of clean water for a person in need; or purchase a reimagined fragrance from PHLUR, who is one of the few fragrance companies that disclose all of their choices and decisions, including ingredients.

This is really a shame since today, there are more than 2,900 B Corps across 150 industries, in more than 60 countries that are unified by one goal: using business as a force for good. 

Every dollar we spend is a vote for the type of business and economy we want to succeed. By buying a company's product and utilizing their services, we're endorsing its practices. And too many times, the way that business treats their employees and uses our natural resources doesn't align with the way we would want it to act. Lets make our votes count!

Vote Where You Buy.

The overwhelming majority of businesses operate with a low level of consciousness around its purpose and its impact. They make decisions that create many harmful consequences for its workers, customers, community, and the environment because they view its purpose only as profit maximization and consume all participants in the economic system to that end. This approach has succeeded in creating material prosperity for the very few and negative impacts to all others.  

To no surprise, people don’t believe the existing economic system is working for them any longer. They are angry and they have every right to be. That is why we’re working to build an economy that works for everyone. In this economy, businesses compete to be best for the world, the people living in it, and our natural environment on which our quality of life depends.  

Do Good. Buy Good.

We don’t believe that business is inherently bad.  We do believe in a global economy that uses business as a force for good.  An economy that is comprised of businesses that are purpose-driven who creates benefit for all stakeholders, not just shareholders.  Businesses that are guided by the four pillars on Conscious Capitalism: (1) Higher Purpose, (2) Stakeholder Orientation, (3) Conscious Leadership, and (4) Conscious Culture.

Conscious Capitalism is a way of thinking about business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all stakeholders. 

Conscious businesses will help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love and creativity; a world of freedom, harmony, prosperity and compassion.

Who Should Get Your Vote?

B Corps! Certified B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps and leaders of this emerging economy believe:

  • That we must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

Today, there are more than 2,900 B Corps across 150 industries, in more than 60 countries that are unified by one goal: using business as a force for good. 

Initially, we will limit the businesses on Kevue to certified B Corps and not-for-profits. By doing so, we can ensure a marketplace that considers the impact of its decisions on their workers, customers, suppliers, community, and the environment. Together, we will compete to be the best for the world and not just best in the world. 

Join this Global Movement!

We are at the early stages of one of the most important trends of our lifetime: the growing global movement of people using business as a force for good. This movement is everywhere and has many leaders throughout the world. Some are small businesses; some are multinationals; some use business to reduce poverty; some to restore the environment. All are creating meaningful work with dignity and purpose.

Our Primary Kickstarter Goal  

The primary goal of this Kickstarter campaign is to offer a Kevue Prime service and certification program.  This implies the adding of the following features to our platform:

  •  Fulfilled by Kevue - Our partner businesses sell it and we ship it. With Fulfillment by Kevue, our partners store their products in Kevue's fulfillment center, and we pick, pack, ship, and provide customer service for these products. 
  •  Kevue Membership - A subscription service that gives members access to free 2-day shipping on Kevue purchases and access to exclusive deals. 
  •  Monthly Subscription Service - A monthly subscription box that focuses on curating a limited-edition box of the best ethical and sustainable products from our socially conscious brands. 
  •  Certification Program - For noncertified B Corps, a program that validates the good that businesses are doing before allowing them to participate on Kevue.  This expands the products and services offered while maintaining a tribe of likeminded businesses. 

Our Roadmap

1.  Relaunch Kevue.com in October of 2019 with our 23 for-purpose business partners and more than 30,000 conscious customers that have subscribed to Kevue.com.  We're forecasting that our business partners will grow to 60+ before the 2019 holiday shopping season with 62,000 smart conscious customers.

2.  During the 1st quarter of 2020 we will release our Conscious Business Certification Program, which confirms the good that other business is doing in the world, so they too can offer their products and services on Kevue. 

3.  Rollout our Fulfilled By Kevue service beginning in late 2020, that brings our Kevue Membership and our monthly subscription box services to our wonderful customers.

Risks and challenges

We have completed a robust beta for 16 months that we've used in the development of a comprehensive Risk & Opportunity registry. We have plans in place to mitigate the identified risks and take advantage of our opportunities.

The key risks to our project are:

1. We experienced a high volume of businesses that showed interest in this marketplace. Continued excitement from businesses and customers is needed in the first year of operations to provide enough cash runway.

2. Other marketplaces may come online to compete and potentially, some of the larger online marketplaces could certify as a B Corps, effectively minimizing our value proposition.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    Signed Thank You Letter

    With this donation, you'll receive a signed letter from Daryl Young thanking you for your contribution via email. You'll also receive future updates on our progress on building the marketplace for conscious customers and for-purpose businesses.

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  2. Select this reward

    Pledge US$ 100 or more About US$ 100

    Official Limited Edition Kevue Tee Shirt

    Get the official limited edition Kevue Tee Shirt. Additionally with this donation, you'll receive a personal letter signed from Daryl Young thanking you for your contribution via email. You'll also receive future updates on our progress on building the marketplace for conscious customers and for-purpose businesses.

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    Pledge US$ 200 or more About US$ 200

    Official Kevue Reusable Tote & Shirt

    Get the official Kevue Reusable Shopping Tote Bag and Tee-Shirt. Additionally with this donation, you'll receive a personal letter signed from Daryl Young thanking you for your contribution via email. You'll also receive future updates on our progress with building the marketplace for conscious customers and for-purpose businesses.

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  4. Select this reward

    Pledge US$ 500 or more About US$ 500

    Gold Reward

    We're asking for 500 people to give at least $500 toward this purpose.

    Includes:
    • Signed Thank You Letter
    • Official Limited Edition Kevue Tee Shirt
    • Official Kevue Shopping Tote
    • Name Engraved on Plaque in Corporate Offices
    • 1 Year Subscription to Kevue Prime
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    Pledge US$ 1,000 or more About US$ 1,000

    Platinum Reward

    We're asking for 500 people to give at least $1000 toward this purpose.

    Includes:
    • Signed Thank You Letter
    • Official Limited Edition Kevue Tee Shirt
    • Official Kevue Shopping Tote
    • Name Engraved on Plaque in Corporate Offices
    • 1 Year Subscription to Kevue Prime
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Funding period

- (30 days)