We all adore organic foods. However, we are now living in abundance of it, and sometimes it isn't always easy to tell if something is truly organic. We also tend to forget how much effort is put into everything we are eating. PURA COLLECTIVE not only cares about how the food is made, but also the people and stories behind each product. This is the first project of our journey to bring you the best quality organic foods with beautiful stories of where they came from. Thank you so much in advance for joining us.
FROM THE FOUNDERS
Hi there! I’m Jamie, one of the co-founders of PURA COLLECTIVE. Starting in 2012, I had the opportunity to travel to rural areas in South America. One time, I got to meet a family of 30 - grandparents, sons, daughter-in-laws, and grandchildren all living in one house. To be honest, it wasn't exactly a house. It was more like one big room with walls and a ceiling, with no electricity or access to clean water. I saw the kids weren't going to school because the family couldn't afford it. Actually, school wasn't a priority for the family. Instead, the children would go to work on the farm every day with their parents. Even then, the family was barely getting by. It was common for men to go find work in the city, leaving behind their families and the towns they grew up in. It was really hard for me to see that they had no hope of improving their lives.
This visit had a heavy impact on me. I kept asking myself, “How many more families around the world are experiencing the same type of hardships and inequality of opportunity?” The magnitude of the problem was overwhelming and I couldn't figure out where to start.
Fast forward to Los Angeles in 2018, my dearest friend Anna introduced me to Ecotierra, a sustainable farming co-op in Mexico, and a man who was fondly known by the locals as "Father Leo". He had dedicated over 20 years to this community of rural farmers. But they were having difficulties finding the right market, and the farmers were struggling. Their families were all facing the same situation I had seen 6 years ago.
On top of that, I’ve always had a passion for clean eating, and I try products that are socially and environmentally conscious. So, this was a perfect opportunity to use my background in production, post-production and marketing to share their stories with you.
Anna is a passionate nature lover and hiker, who has strong ties to Central America through years of trading business in the region. She grew up in South America and had lived in Mexico, and always felt extremely connected to the people and their cultures. For decades, she's been helping small communities in these countries, through several personal projects.
My love of clean eating and desire to help these families, combined with Anna’s passion for conservation and land protection have become PURA COLLECTIVE's main values.
After months of brainstorming, drafting (and crumpling up and drafting again) business plans, visiting our new friends in Mexico, seeing what their needs were, and inspecting every stage of production, we feel confident that what we're bringing you is simply put, the good stuff.
We flew down to Oaxaca, Mexico to check in on our partners (the farmers) and make sure we were ready to launch this product together.
Now, all we needed was a way to show you what we had seen - the commitment of these farmers, the purity of the production process, and the social mission at the heart of PURA COLLECTIVE.
With our tiny budget, our options were extremely limited. Thanks to our sincere friends, Young-jun Han and Kyoungmi Kim, we were able to create an incredible video that captures the beautiful sesame field and the faces of our farmers!
PURA COLLECTIVE is a social enterprise. We only provide products from partners who are committed to organic and sustainable agriculture, and Fair Trade practices. By doing so, we ensure equal wages for men and women, improve educational opportunities for children, and protect the land. Our promise is to keep looking for new products that meet these standards as we expand our business. Even if this search lasts long, we will never compromise quality or our values.
WHAT DOES PURA COLLECTIVE DO?
We've come a long way with the support of our friends. But, this is just the beginning.
The Ecotierra facility is not producing as much sesame oil as they used to due to low demand. They absolutely need a bigger market. That's where PURA COLLECTIVE comes in. We are introducing them to the U.S. market, and bringing you the highest quality products at an affordable price.
There are hundreds of co-ops in Mexico and even more in the developing world that don't have access or knowledge about sustainable farming practices. We hope to expand the sustainable model we are strengthening in Oaxaca to other indigenous communities in an effort to improve their living and protect the land.
What we are creating is a new business model that sells good products with a good cause and visible impact. We promote a new way of consuming that is more conscious and rewarding. We also want to encourage like-minded entrepreneurs that this type of responsible business model can be successful!
WHERE THE FUNDS WILL BE USED?
We've already built multiple sales channels including our own website, and through this, we are able to promote constant sales to support our friends in Oaxaca.
100% of the funds from this Kickstarter project will be used to purchase Ecotierra Organic Sesame Oil. With this money, the co-op in Oaxaca will be able to stand on their feet again and increase production for 2019.
SESAME OIL GUIDE
- Ecotierra Organic Sesame Oil is
- 100% organic
- Unrefined, which means you might notice some natural sediment settling at the bottom of your bottle. No worries! This means it's 100% natural.
- 16.9 fl oz. 500ml
You will get our delicious and healthy sesame oil!!
Unfortunately, we don't have any other nice free gifts at this time. All of our revenue is going towards expanding our sustainable model, so we decided to skip any unnecessary costs. But we still wanted a way to show you that we appreciate your support! Anna and her family have the simplest, yet delicious, Asian Salad Dressing recipe. We made a little recipe card that you will get with your sesame oil, so you can get cooking right away!
We are also offering subscriptions. Pledge now and enjoy your sesame oil all year!
To make the most impact, choose your reward or subscription level and become a PURA Community member today!
WHY IS SUBSCRIPTION NOTEWORTHY?
- Your subscription helps us grow our network of farmers and families. It will help us predict and boost sesame seed and oil production, so more farmers and communities can participate.
- Your subscription means less shipping cost! Our top-tier subscribers will enjoy half off their shipping cost.
- Your subscription saves you the hassle of re-ordering, and you'll be happy knowing that you're supporting families year-round.
Check out the rewards levels to the right and make your contribution today!
Risks and challenges
Shipping- Our standard glass bottles are the best way to keep the oil fresh, but when it comes to shipping, it's a bit of a challenge. We think we have it down, but if there are any problems, please let us know! We'll be happy to send you a speedy replacement.Learn about accountability on Kickstarter
- (30 days)