Project image
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$5,611
pledged of $25,000pledged of $25,000 goal
138
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 15 2016 4:35 PM UTC +00:00
P'unk AvenueBy P'unk Avenue
First created
P'unk AvenueBy P'unk Avenue
First created
$5,611
pledged of $25,000pledged of $25,000 goal
138
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 15 2016 4:35 PM UTC +00:00

About

What is Latch

Latch is a tool for capturing the aura and majesty of the Appalachian Trail through the lens of those experiencing the trail and for those who long to be on it.

Latch allows users to live and relive their Appalachian Trail experiences through capturing, sharing and viewing a collective tapestry of trail moments. From the trail, users can share their Appalachian Trail experiences – the trials, the triumphs, the joys and the community – in a way that can sometimes only be told through an image, a sound, a drawing, a song, a video, a word or a sentence. While dreaming of the trail from home, you can check in on the trail and your Appalachian Trail community.

Latch allows individuals to share these snapshots with others without interfering with the experience itself. The Latch app’s simple and minimal interface allows users to capture and share these moments while still being in them – whether on the trail, or looking back at the images, videos, sounds, and thoughts of a previous excursion, months or years later.

Latch collects these moments in time and automatically populates an online tapestry and interactive map, giving a voice and window in on what’s happening on the Appalachian Trail. Additionally, Latch shares these moments through preselected social media channels —allowing individuals to share these moments but stay connected to the experience itself, not their digital tools.

Who are you?

We are a collective of thru hikers, section hikers, day hikers, designers, advocates and stewards of the Appalachian Trail – a partnership between the Appalachian Trail Conservancy and P’unk Avenue. 

The Appalachian Trail Conservancy, founded in 1925 as the Appalachian Trail Conference, is a nonprofit organization dedicated to the protection and conservation of the Appalachian Trail, stretching 2,189 miles from Georgia to Maine. The ATC’s mission is to preserve and manage the Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow and for centuries to come.

P'unk Avenue is a full-service design studio that engages in problem solving for mission-driven organizations by creating strategic, visual, and technical solutions. For over a decade, P’unk Ave has partnered with clients who strive to improve the social good in the fields of health & wellness, education, arts & culture, urbanism and the environment through a participatory co-design process within the communities they work.

Together, alongside the Appalachian Trail community, we will continue to be listeners, collaborators, dreamers, and do’ers to bring this project to life.

How far along are you? 

Over the past year, P’unk Avenue and the ATC have gotten a head start on designing Latch through: 

  • Interviews with thru hikers, section hikers and day hikers 
  • A collaborative workshop at the ATC headquarters in Harpers Ferry 
  • Feedback and ideas from visitors and thru hikers at the ATC headquarters 
  • Surveying the ATC community and membership.

 

The research we’ve done so far has led us to the idea of focusing Latch as a tool for capturing the experiences on the Appalachian Trail through imagery, video, sound and written reflection.

We have established a brand for Latch and initial design mock-ups for the app itself. We are looking to build on the research we’ve done so far and refine the idea further through a co-design process with the Appalachian Trail community.

 

 

What’s your plan and schedule? 

We would like to engage day, section, and thru hikers through a participatory design process to ensure that Latch best serves the needs and interests of the Appalachian Trail community.

To do this, we’d like to convene the Appalachian Trail community through (2) workshops in trail communities in either of the following locations this fall: 

  • Harpers Ferry 
  • Clingman's Dome 
  • Delaware Water Gap 
  • Hawk Mountain

In these workshops, the P’unk Ave and ATC team will facilitate collaborative, exploratory exercises intended to help refine and improve Latch. Additionally, we will also explore surveying and hikes with the AT community.

Following the co-design process, we will further refine Latch and be prepared to pitch the idea for further fundraising to corporate partners and sponsors of the Appalachian Trail Conservancy by November 2016. With the [hopeful] success of this Kickstarter campaign and a community of passionate advocates for the Trail and Latch, we are confident that we could raise the funds needed to design and build the app.

If accomplished, the design process can be complete in early winter of 2016 and start building Latch in January. It is our goal to launch a beta version of Latch in time for the 2017 hiking season to user test, collect feedback and make refinements – with the goal of officially launching Latch in 2017.

What are the funds going towards?

The funds raised from this Kickstarter will go towards the efforts of a co-design process with the Appalachian Trail community. This includes planning for and convening possibly hundreds of individuals in multiple Trail communities, a crucial piece in demonstrating to potential investors there’s an audience for Latch and ultimately, ensure the long-term success and enjoyment of the app. 

Sarah Jones Collage Poster
Sarah Jones Collage Poster

 

Slow Down Bandana
Slow Down Bandana

 

Risks and challenges

Since we will rely on funding from corporate partners to further develop Latch, we must prove that Latch has traction. We are confident that we can secure funds for the development phase upon completing a successful campaign.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank You!

    Eternal thanks for your support of Latch and the Appalachian Trail! Your name will go on the Thank You page for the Latch site.

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    Pledge $5 or more About $5

    ATC Sticker/Decal

    Your name on our Thank you page
    +
    Share your love for the Appalachian Trail with this ATC sticker/decal

    Includes:
    • sticker/decal
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    Pledge $15 or more About $15

    Beta User Invite

    Your name on our Thank you page
    +
    Upon successful funding of the Latch app, receive an invite to act as a Beta user of Latch. Help us make Latch the best it can be with your feedback.

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    • sticker/decal
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    Pledge $20 or more About $20

    Appalachian Trail Collage Poster Print

    Your name on our Thank you page
    +
    18 x 24 print comprised of 444 different Appalachian Trail symbol photos, designed by hiker/photographer Sarah Jones.

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    • poster
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    Pledge $25 or more About $25

    "Slow Down" Bandana

    Your name on our Thank You page
    +
    This uniquely designed bandana reads "Slow Down" as a reminder to take in the joys of nature.

    Includes:
    • bandana
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  6. Select this reward

    Pledge $59 or more About $59

    Beta User Invite + Poster + Bandana

    Your name on our Thank you page
    +
    Upon successful funding of the Latch app, receive an invite to act as a Beta user of Latch. Help us make Latch the best it can be with your feedback.
    +
    Appalachian Trail Collage Poster (18x24" print)
    +
    "SLOW DOWN" Bandana

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    36 backers
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  7. Select this reward

    Pledge $125 or more About $125

    Behind the Scenes at the ATC

    Get a unique, behind the scenes tour at the Appalachian Trail Conservancy Headquarters in Harpers Ferry, West Virginia.

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  8. Select this reward

    Pledge $199 or more About $199

    Guided Hike with the ATC

    Participate in a guided AT hike in the Harpers Ferry area. This is an opportunity to gain a unique experience while asking any questions you may have about Latch or the Appalachian Trail.

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Funding period

- (30 days)