we want to cross the country to show up for breastfeeding women: to bring our Breast Express to moms and communities so that we can provide a place to nurse and pump, to support women, to share their stories, and to drive positive conversations around breastfeeding.
we have the RV and the enthusiasm, we just need your support.
if we reach our goal, we can launch our Breast Express Tour in the spring and show up in person (and on our app) for breastfeeding moms.
plus, the more backers we get, the more stops on the tour and the more moms we can support!
... (and sometimes pumping), but the world wasn't always made for us and our hardworking boobs.
two years ago, i was sitting in a windowless closet, hooked to a breast pump, unable to stop crying. it was my fourth work trip in four months - my third pumping session of the day - and i was sleep deprived, overwhelmed, and missing my 6-month-old son. i felt really alone.
but i knew i wasn’t. there were countless beautiful women all around me breastfeeding, and thinking about them made it easier. it helped me keep going.
i saw the power in connecting all of us, especially in those hardest moments when we could help each other make it one more feed, one more ounce, one more day.
that’s why I created pumpspotting.
it's a fresh take on a timeless act. our mission?
to change perceptions, places, and ultimately, the percentage of women who meet their breastfeeding goals.
we launched pumpspotting last June to 124 moms on an email list and over the past year, so many women have shown up.
we're amazed at where this journey (and all you moms) have taken us.
you’ve shared real truths about breastfeeding and really helpful information. taken us to pumpspots everywhere from South Africa to South Carolina, from the lichen exhibit at the museum to the Harry Potter World of Wizardy. you’ve shown up, for your babies and for other moms and babies, when the milk wasn’t flowing and when the darkness was lurking.
what is more beautiful than that?
now it’s time for us, all of us, to show up for you.
it's time to take our app on the road!
we’re taking Barb, our breast express RV, coast-to-coast, town-by-town next spring to iterate on the app as we go, drive conversations and awareness, and better understand the state of breastfeeding so we can build something that makes it easier.
we want you all to come with us.
- drive from California to Maine, the same trajectory my frozen milk took during all those months of pumping and shipping
- park our pumpsuite on wheels where you all tell us you need us most (and where you most need a lovely place to pump or nurse)
- start conversations in your communities and bring visibility to the breastfeeding movements already taking place
- surprise and delight moms in the trenches
- capture and share stories of breastfeeding in all places, in all its forms
- populate new pumpspots
- update and add app features in real time- and celebrate all the husbands, best friends, co-workers, sisters, businesses, wives, doulas who make breastfeeding easier
we’ll show up for moms.
who knows the way better than all of you?
this campaign is for all the mamas - for those who have been there, those who are there, those who will be there - and those who support them.
we need you to tell us where to show up and who to celebrate (in the comments!):
- the wedding venue with a lot of moms night out and no place to pump
- your sister's house because she could really use an hour of quiet sleep
- the will.i.am concert
- a police station where your neighbor pumps in between protecting people
- that one coffee shop with the waiter who smiles and brings water while you nurse
- your granddaughter's condo, because she is having a really rough go
- the birth center that is there for everyone
- your office, because you pump in your car/closet/server room or your office, because they made a great space for you
- the NICU so that those amazing nurses and brand new moms can feel the love
- downstairs, where your supportive husband is currently sleeping
our goal, with your help:
oh so many, when it comes to breastfeeding!
the health of mom and baby, the release of feel-good oxytocin, reduced rates of infant illness and postpartum depression, better employee morale at work...we could go on.
there are some amazing rewards for you, too, like the joy of knowing you supported women feeding their babies.
the journey of breastfeeding is filled with many little milestones.
your first latch. the milk coming in. the first month. your first day away. the last night feed. you strive for each, celebrate them all, and mark them with pride, and sometimes relief).
the little milestones are important, because they mean you are you are doing it.
the milestones you’ll help us make by backing this campaign are important, too, because they mean we are collectively doing it - rocking it - so that more mothers can rock it too.
here’s what we can do together:
i'm Amy VanHaren, founder of pumpspotting and VanHaren Creative, a social media agency. i've spent 17 years building digital communities and connecting people. i split time between Maine and Northern California, between storytelling for brands & bedtime storytelling for my two towheads.
my greatest pleasure comes from nourishing: my own kids and breastfeeding mothers around the world.
and i’m lindsey witmer collins, a software designer and owner of LWC App Studio, a full service app studio based in San Francisco, CA and Tripoli, Lebanon. after over 70 apps in seven years, our apps have launched at #1 on iTunes, been reviewed in Harper's Bazaar, featured in Oprah Magazine, and, hopefully, changed the world for the better.
an Ohioan at heart, i live to work with creative and kind people, and to drive movements (and rv's) that matter.
you may have seen us and pumpspotting on Apple's Planet of the Apps.
both motherhood and building a new company take a village.
some amazing people have gotten us to this place (including our own moms!). we'd like to thank them all, especially these beautiful women for allowing us to film and photograph their breastfeeding moments:
thanks Leanne, Kristen & Matt, Nadia & Fernando, Molly, Sophie, and Erica. also Rosanne Gephart, of Better Beginnings in Santa Rosa, for her sincere passion to help all moms breastfeed.
and thanks to the lovely moms whose photos appear on this page (in order): @stylishcows @meghatesvegetables @loveandrock @christina.elmore @courtneyadamo @lovin_my_fantastic4 @ameskiefer @anja_mari
@sammyyeason @ali_hynek @gbcarothers @lyla_and_co @mrskaitlynhuff @sadiecummings @mrsabbywallis @chrmdchic22 @mamajlove1 @nishamoodley @simplysuzys @theoverwhelmedmommy
and, of course, Lacy and Cliff Young for Barb, our beautiful and beloved Breast Express RV.
Risks and challenges
we’re mothers, entrepreneurs, and app builders; all things that require planning, adjusting, and serious grit, so the journey is in good hands.
Barb could blow a tire or decide to break down. we could raise enough to make it to some towns, but not as many as we'd like. it could snow and force us off the road for a bit.
we'll likely run into more glitches with the code as we build and iterate on the app. we might make something not quite right and need to start again.
we may grow tired of our playlist. or come up with a really bad boob pun. a cross-country road trip with a yet to be planned route and a lot of variables is a bit risky and not easy.
but here's the thing: breastfeeding isn't easy either. that's no reason to give up. in fact, it's more reason for us to keep going.
the best advice i ever received while breastfeeding also holds true for a project like this: don't quit on your hardest day.
know that we won't, and that come what may - flat tires, wrong turns, mastitis, pump sessions - we'll continue to find a way to be there on your hardest days.Learn about accountability on Kickstarter
- (30 days)