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pumpspotting is going cross-country to support & show up for breastfeeding moms and document the boob-venture of a lifetime.
pumpspotting is going cross-country to support & show up for breastfeeding moms and document the boob-venture of a lifetime.
pumpspotting is going cross-country to support & show up for breastfeeding moms and document the boob-venture of a lifetime.
315 backers pledged $41,254 to help bring this project to life.

About

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the breast express

$41,254

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we want to cross the country to show up for breastfeeding women: to bring our Breast Express to moms and communities so that we can provide a place to nurse and pump, to support women, to share their stories, and to drive positive conversations around breastfeeding.

we have the RV and the enthusiasm, we just need your support.

if we reach our goal, we can launch our Breast Express Tour in the spring and show up in person (and on our app) for breastfeeding moms.

plus, the more backers we get, the more stops on the tour and the more moms we can support!

... (and sometimes pumping), but the world wasn't always made for us and our hardworking boobs.

two years ago, i was sitting in a windowless closet, hooked to a breast pump, unable to stop crying. it was my fourth work trip in four months - my third pumping session of the day - and i was sleep deprived, overwhelmed, and missing my 6-month-old son. i felt really alone.

but i knew i wasn’t. there were countless beautiful women all around me breastfeeding, and thinking about them made it easier. it helped me keep going. 

i saw the power in connecting all of us, especially in those hardest moments when we could help each other make it one more feed, one more ounce, one more day.

that’s why I created pumpspotting.

it's a fresh take on a timeless act. our mission? 

to change perceptions, places, and ultimately, the percentage of women who meet their breastfeeding goals.

 

 


we launched pumpspotting last June to 124 moms on an email list and over the past year, so many women have shown up.

we're amazed at where this journey (and all you moms) have taken us.

you’ve shared real truths about breastfeeding and really helpful information. taken us to pumpspots everywhere from South Africa to South Carolina, from the lichen exhibit at the museum to the Harry Potter World of Wizardy. you’ve shown up, for your babies and for other moms and babies, when the milk wasn’t flowing and when the darkness was lurking.

what is more beautiful than that?

now it’s time for us, all of us, to show up for you. 


it's time to take our app on the road!

we’re taking Barb, our breast express RV, coast-to-coast, town-by-town next spring to iterate on the app as we go, drive conversations and awareness, and better understand the state of breastfeeding so we can build something that makes it easier.

we want you all to come with us.

we will:
- drive from California to Maine, the same trajectory my frozen milk took during all those months of pumping and shipping
- park our pumpsuite on wheels where you all tell us you need us most (and where you most need a lovely place to pump or nurse)
- start conversations in your communities and bring visibility to the breastfeeding movements already taking place
- surprise and delight moms in the trenches
- capture and share stories of breastfeeding in all places, in all its forms
- populate new pumpspots
- update and add app features in real timeand celebrate all the husbands, best friends, co-workers, sisters, businesses, wives, doulas who make breastfeeding easier 

we’ll show up for moms.

 

who knows the way better than all of you?

this campaign is for all the mamas - for those who have been there, those who are there, those who will be there - and those who support them.

we need you to tell us where to show up and who to celebrate (in the comments!):

  • the wedding venue with a lot of moms night out and no place to pump
  • your sister's house because she could really use an hour of quiet sleep
  • the will.i.am concert
  • a police station where your neighbor pumps in between protecting people
  • that one coffee shop with the waiter who smiles and brings water while you nurse
  • your granddaughter's condo, because she is having a really rough go
  • the birth center that is there for everyone 
  • your office, because you pump in your car/closet/server room or your office, because they made a great space for you
  • the NICU so that those amazing nurses and brand new moms can feel the love
  • downstairs, where your supportive husband is currently sleeping 


our goal, with your help: 

 

 


oh so many, when it comes to breastfeeding!

the health of mom and baby, the release of feel-good oxytocin, reduced rates of infant illness and postpartum depression, better employee morale at work...we could go on.

there are some amazing rewards for you, too, like the joy of knowing you supported women feeding their babies.

plus:

 


the journey of breastfeeding is filled with many little milestones. 

your first latch. the milk coming in. the first month. your first day away. the last night feed. you strive for each, celebrate them all, and mark them with pride, and sometimes relief). the little milestones are important, because they mean you are you are doing it. 

the milestones you’ll help us make by backing this campaign are important, too, because they mean we are collectively doing it - rocking it - so that more mothers can rock it too.

here’s what we can do together:

 

 

   

 

street cred:

i'm Amy VanHaren, founder of pumpspotting and VanHaren Creative, a social media agency. i've spent 17 years building digital communities and connecting people. i split time between Maine and Northern California, between storytelling for brands & bedtime storytelling for my two towheads.

my greatest pleasure comes from nourishing: my own kids and breastfeeding mothers around the world. 

and i’m lindsey witmer collins, a software designer and owner of LWC App Studio, a full service app studio based in San Francisco, CA and Tripoli, Lebanon. after over 70 apps in seven years, our apps have launched at #1 on iTunes, been reviewed in Harper's Bazaar, featured in Oprah Magazine, and, hopefully, changed the world for the better.

an Ohioan at heart, i live to work with creative and kind people, and to drive movements (and rv's) that matter.

you may have seen us and pumpspotting on Apple's Planet of the Apps. 

both motherhood and building a new company take a village.

some amazing people have gotten us to this place (including our own moms!). we'd like to thank them all, especially these beautiful women for allowing us to film and photograph their breastfeeding moments: 

thanks Leanne, Kristen & Matt, Nadia & Fernando, Molly, Sophie, and Erica. also Rosanne Gephart, of Better Beginnings in Santa Rosa, for her sincere passion to help all moms breastfeed. 

and thanks to the lovely moms whose photos appear on this page (in order): @stylishcows    @meghatesvegetables    @loveandrock    @christina.elmore   @courtneyadamo    @lovin_my_fantastic4   @ameskiefer   @anja_mari          
@sammyyeason    @ali_hynek     @gbcarothers    @lyla_and_co @mrskaitlynhuff      @sadiecummings    @mrsabbywallis    @chrmdchic22 @mamajlove1   @nishamoodley   @simplysuzys    @theoverwhelmedmommy

and, of course, Lacy and Cliff Young for Barb, our beautiful and beloved Breast Express RV.

 

 

Risks and challenges

we’re mothers, entrepreneurs, and app builders; all things that require planning, adjusting, and serious grit, so the journey is in good hands.

Barb could blow a tire or decide to break down. we could raise enough to make it to some towns, but not as many as we'd like. it could snow and force us off the road for a bit.

we'll likely run into more glitches with the code as we build and iterate on the app. we might make something not quite right and need to start again.

we may grow tired of our playlist. or come up with a really bad boob pun. a cross-country road trip with a yet to be planned route and a lot of variables is a bit risky and not easy.

but here's the thing: breastfeeding isn't easy either. that's no reason to give up. in fact, it's more reason for us to keep going.

the best advice i ever received while breastfeeding also holds true for a project like this: don't quit on your hardest day.

know that we won't, and that come what may - flat tires, wrong turns, mastitis, pump sessions - we'll continue to find a way to be there on your hardest days.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    good vibes

    for the movement:
    a virtual high-five from thousands of thankful moms.

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    Pledge $3 or more About $3

    one gallon of gas

    a very long road trip begins with a single gallon...and your kind pledge gets us going more miles!

    Includes:
    • you got this mama watercolor custom wallpaper (desktop or mobile)
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    Pledge $10 or more About $10

    name on the bus

    for the road:
    get your name, or the name of a mama you love, on the interior of Barb, our RV. we’ll be driving on your, and her, behalf.

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    54 backers
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    Pledge $20 or more About $20

    you got this, mama print

    for the first 48 hours and for being among our very first supporters:

    Includes:
    • a custom "you got this, mama" downloadable print
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  5. Select this reward

    Pledge $25 or more About $25

    stick with us

    for a show of support for breasfeeding moms:

    Includes:
    • our "put a boob on it" magnet
    • our reversible nursing/pumping door hanger
    • your name, or the name of a mama you love, on the RV
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    Ships to Anywhere in the world
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    Pledge $25 or more About $25

    mug - for the mamas

    at a special price for world breastfeeding week, get a mug to show your support for all the mamas out there.

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    31 backers
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    Pledge $35 or more About $35

    onesie - put a boob on it

    at a special pledge price for world breastfeeding week, get a super soft onesie to put a smile on a mamas face.

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    5 backers
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  8. Select this reward

    Pledge $45 or more About $45

    tote bag - you got this, mama

    at a special price for world breastfeeding week, get a durable cotton tote to remember that you got this, mama.

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    5 backers
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    Pledge $50 or more About $50

    you got this, mama

    for the mamas (you, or one you love):

    Includes:
    • our "you got this, mama" cotton tote
    • our “you got this, mama” magnet
    • our reversible nursing/pumping door hanger
    • your name, or the name of a mama you love, on the RV
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    51 backers
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  10. Select this reward

    Pledge $75 or more About $75

    put a boob on it pouch

    for, well, everything:

    Includes:
    • Lindsey & Amy's favorite "put a boob on it" zipper pouch
    • our "put a boob on it" magnet
    • our reversible nursing/pumping door hanger
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    6 backers
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  11. Select this reward

    Pledge $95 or more About $95

    the water bottle

    for hydration to keep you going/flowing:

    Includes:
    • one exclusive pumpspotting water bottle
    • your name, or the name of a mama you love, on the RV
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    14 backers
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  12. Select this reward

    Pledge $150 or more About $150

    soft and sweet

    for sharing:

    this includes a special meditation created exclusively for pumpspotting moms by Lacy Young.

    Includes:
    • a soft "put a boob on it" onesie
    • one exclusive pumpspotting water bottle
    • a special meditation to help the milk flow
    • our “you got this, mama” magnet
    • our "put a boob on it" magnet
    • our reversible nursing/pumping door hanger
    • your name, or the name of a mama you love, on the RV
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    9 backers
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  13. Select this reward

    Pledge $250 or more About $250

    nursing nook

    for a cozier, more supportive space:
    while we can't bring Barb to everyone, we can send some of our favorite breast express decor.

    Includes:
    • one “put a boob on it” pillow
    • one framed “you got this mama” watercolor print
    • one exclusive pumpspotting water bottle
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    4 backers
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  14. Select this reward

    Pledge $500 or more About $500

    the mama tribe

    for the community (good for people who work with moms or with big families and lots of pregnant friends):

    you'll get 10 "you got this, mama" packs, including:

    Includes:
    • 10× our "you got this, mama" cotton tote
    • 10× a custom "you got this, mama" downloadable print
    • 10× our “you got this, mama” magnet
    • 10× our reversible nursing/pumping door hanger
    • your name, + the name of your 10 moms, on the RV
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    6 backers
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    Pledge $2,500 or more About $2,500

    the breast express at your place

    give us a spot in the continental US where a mom needs support or celebrating, and we'll add it to our tour itinerary and find a way to show up for her.

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    Pledge $5,000 or more About $5,000

    the ultimate pumpspotting experience

    for the love:
    give us a spot in the continental US where a mom needs support or celebrating and we'll pick her up, along with a person of her choosing, for a full day of pampering and (pumping if necessary).

    includes all of our pumpspotting rewards gear.

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  17. Select this reward

    Pledge $10,000 About $10,000

    bring the breast express to your office

    for the bosses & co-workers:
    want to support the mothers at your work? we do too. we’ll show up at your office (in the continental US) to celebrate them (and you, for showing up for the moms every day).

    plus, each breastfeeding mom will get the best of our pumpspotting rewards gear.

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Funding period

- (30 days)