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Keep your dog safe and have fun too! Introducing Disco Dog - The smartphone controlled LED dog vest.
Keep your dog safe and have fun too! Introducing Disco Dog – The smartphone controlled LED dog vest.
Keep your dog safe and have fun too! Introducing Disco Dog – The smartphone controlled LED dog vest.
171 backers pledged $22,757 to help bring this project to life.

About

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Disco Dog - The smartphone controlled LED dog vest

$22,757

171

Disco Dog is the world's first smartphone controlled LED dog vest. It displays a variety of animated patterns and custom scrolling text in thousands of colors. You can choose an animation or type in a message using our Disco Dog application on your smartphone. It's a fun way to celebrate your dog, and also keeps her visible and safe when it's dark out. If your dog runs too far away and the connection is lost, the vest will show an automatic "LOST DOG" message, asking bystanders to help the lost pup find her way back.

愛犬もウェアラブル・テクノロジーを楽しめるときがやってきました。

Disco Dogは、世界初の愛犬用LEDベストです。 スマートフォンアプリ経由で様々なアニメーションを表示したり、文字を表示したり、色を変えたりと、さまざまな操作が可能です。 楽しい! ということはもちろんですが、Disco Dogは愛犬の安全を考えて開発されています。 暗い場所で光るベストは夜道を散歩するときに車や自転車に注意を促します。さらに、もしワンちゃんが遠くに行きすぎてスマホとの接続が切れてしまった場合は、自動的に「LOST DOG」(迷い犬)のメッセージが表示されます。

OUR GOAL

This Kickstarter Project supports the first production run of the Disco Dog LED vest.  We'll create a limited collection of 80 vests, many of which will be available to our backers. The remaining vests will be demonstrated to the public at our pop-up Disco Dog launch event in NYC. We'll invite the local community, our VIP backers, and their dogs to experience the Disco Dog vest first hand and try it for themselves.

このKickstarterプロジェクトでは、このDisco Dogの初期開発のための投資を募っています。私たちはこのクラウドファンディングを通して、一旦80着限定でこのプロダクトを生産する予定です。そのほとんどはサポートしてくれた方にプレゼントし、残りはニューヨークで行われるDisco Dogのローンチ・イベントなどで展示されます。$30以上の投資を頂いた方は、このイベントにご招待いたします(愛犬を連れてきて頂いてもOKです!)。

We're still in beta phase, iterating our physical design, improving the mobile app, and gauging public interest. We hope the support we receive through Kickstarter will help us quickly develop Disco Dog into a product that can be manufactured on a larger scale. If our dog-loving audience wants more Disco Dog, it's our aim to provide.

このプロジェクトはまだベータ段階です。プロダクトデザイン・モバイルアプリともにこれからも改善してきます。このプロジェクトへの投資・ご協力は今後Disco Dogをより大きなスケールで量産する道につながっていきます。より多くの愛犬家の方々に「コレ欲しい!」と言っていただけるようでしたら、是非もっとこのプロダクトをお届けできるようにしていきたいと考えています。

KEY FEATURES

  • Full RGB LEDs, pick from thousands of colors
  • Connects to your smartphone via Bluetooth LE
  • Multiple animated modes, including sparkle, stripes, firefly, and alarm
  • Scroll any custom text on the vest
  • "LOST DOG" mode automatically activates when dog goes out of range 
  • Rechargeable battery

**PATENT PENDING**

THE APP

The Disco Dog mobile app makes it easy to control the LEDs from a distance. You can select animations or choose text mode and type in your message. There are also controls for brightness and color, including two-color gradients that flow across the vest. We'll continue to add fun and useful animations as we refine the application.  

The application will be available for both iOS and Android devices.

スマートフォン用Disco Dogアプリによって、離れた場所からLEDベストを操作することが可能です。アニメーションや表示メッセージ、色(アニメーションによってはグラデーション)、明るさまで、すべてをこのアプリから操作することができます。今後も、改善を続け、さらに多くのアニメーションや便利な機能をアプリに追加していく予定です(iOS/Android対応)。

LOST DOG MODE

Lost Dog Mode lets people know that your dog has run astray. When the dog runs too far away and the bluetooth connection is weakened or lost, the "Lost Dog" message is automatically displayed. 

LOST DOGモードは、愛犬が道に迷った際に周囲の人にそれを伝える機能です。もしあなたの犬が遠くに離れてしまい、BlueToothの接続が失われた際は、 "Lost Dog"というメッセージが自動的に表示されます。

TECHNICAL SPECIFICATIONS

Disco Dog is made with 256 RGB LEDs, a microcontroller, and a bluetooth low energy chip. It's powered by a 3.7V lithium polymer battery. 

The LED grid and electronics can easily be removed from the vest to allow for safe washing.

Sizing is based on measuring the length of your dog's back and the girth of her chest, measured just behind the front legs. The vest is adjustable, with velcro closures that let you change the fit.

Disco Dogは、256個のフルカラーRGB- LED、マイコン、BLE(BlueTooth Low Energy)チップで構成されており、3.7Vリチウムポリマー電池(再充電可能)から給電されます。

LEDと電子機器の部分は服を洗濯する際、簡単にベスト(服)の部分から取り外すことができます。

サイズは愛犬の背中の長さ、胸回り(前脚のすぐ後ろで計測)に応じて選ぶことができます。服はマジックテープでも調整できるようになっています。

SMALL: 11" - 13" Length, 17" - 20" Girth

MEDIUM: 13" - 15" Length, 19" - 22" Girth

LARGE: 17" - 19" Length, 24" - 27" Girth

小サイズ:胴長11インチ(約28cm)~13インチ(約33cm)/胸回り17インチ(約43cm)~20インチ(約51cm)

中サイズ:胴長13インチ(約33cm)〜15インチ(約38cm)/胸回り19インチ(約48cm)〜22インチ(約56cm)

大サイズ:胴長17インチ(約43cm)~19インチ(約48cm)/胸回り24インチ(約61cm)~22インチ(約68.5cm)

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THE REWARDS

WHO WE ARE

PARTY is a creative lab with offices in New York & Tokyo. We are a group of designers & engineers, experimenting with storytelling & technology to create weird and wonderful experiences. We often use our expertise to create digital content for our big brand partners, promoting their various products. But with this project, we challenged ourselves to create a product of our own. 

We love to party, we love technology, and we love dogs, so this product felt like a natural step for us :)

PARTYは、ニューヨークと東京にオフィスを展開するクリエイティブ・ラボです。デザイナーとエンジニアが集まって、ストーリーとテクノロジーの融合をテーマに、日々いろいろな面白い体験を作り出しています。普段は グローバル・ブランドをクライアントに、様々な広告キャンペーンやプロモーションに携わっていますが、今回はそこで得た知見をもとに、初の自社開発プロダクトに取り組んでみました。ストーリーとテクノロジーの力で素敵なモノ・コトをつくりたいという思いと、ともかく犬が大好き、という想いからこのプロダクトは生まれました。

Our early preview of Disco Dog at New Inc's Demo Day at the New Museum.
Our early preview of Disco Dog at New Inc's Demo Day at the New Museum.


FUNDING

While a prototype has been developed for proof of concept, the funds raised will help us to:

  • Tweak the electronics and materials for better visibility and durability
  • Improve software interface
  • Explore more variety of animations & modes
  • Refine the design 6 materials
  • Design and organize the launch event in NYC

ご覧いただいているように、プロトタイプは既に完成しております。みなさまからいただいた投資は、下記のような形でプロジェクトに使われる予定です:

  • より良い可視性と耐久性を目指した電子機器・回路設計の改善。
  • ソフトウェアのインターフェースを改善。
  • さらなるアニメーションやモードの搭載に向けた開発。
  • 素材・デザインの精査・改善。
  • ニューヨークで行われるイベントのデザイン・開催。


IN THE PRESS

ABC News

Discovery Channel 

CNet - "Disco Dog is a battery-operated vest that makes your pup look like he went for a walk with John Travolta in "Saturday Night Fever."

Yahoo Tech - “Disco Dog Turns Your Pooch Into the Coolest Thing on Four Legs”

The Guardian Tech - "You wouldn’t take your dog to a disco, but how about bringing the disco to your dog?"

New York Magazine - "it will bring our dog Bagel a lot of stares and attention."

Motherboard - 'Disco Dog' Is Challenging Our Preconceptions About Light-Up Shirts, Weiner Dogs"

BarkPost - "What’s Disco Dog? Only the BEST THING EVER that came out of the buzz of SXSW!"

THANK YOU!

Lastly, we would like to thank you for taking the time to check out Disco Dog. We hope that you will back us and share this project!

While a prototype has been developed for proof of concept, the funds raised will help us to:

Tweak the electronics and materials for better visibility and durability Improve software interface Explore more variety of animations & modes Refine the design 6 materials Design and organize the launch event in NYC

Risks and challenges

One challenge we face is moving from high-quality prototypes to high-quality final products. We may need to improve on the electronics or the fabric vest using unfamiliar techniques. Our own expertise in rapid prototyping and iteration will help us solve these problems. To further combat these potential obstacles, we've also built relationships with professionals in both electronic product design and garment/fashion design who we can turn to for advice.

Another challenge is scale -- if interest in the project is high, we'll need time to develop a solid plan for mass manufacturing. We hope that the support from this Kickstarter will help us take that next step, but we also recognize this could be limited to the first small production run.

今私たちが直面している課題は、現状のプロトタイプを最終的な商品化に向けたものにしていくという部分です。私たちはラピッド・プロトタイピングの専門家であり、そこで培った知識と技術を投入しつつも、電子機器や服の縫製を含め外部の専門家とコラボレーションしてそれを実現していく必要があります。

そしてさらに、もし多くの注目を頂くことができた場合は、大量生産に向けた生産計画を構築する時間が必要となります。上記の状況を鑑み、今回のプロジェクトが商品開発の初期段階のものであるということをご理解ください。Kickstarterからの多くのご支援をお待ちしております。

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Support

  1. Select this reward

    Pledge US$ 5 or more About $5

    Become an official backer of Disco Dog! Your name will be on the 'Thank You' page of our website and appear at the Disco Dog pop-up event in NYC.

    Less
    Estimated delivery
    28 backers
    $
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  2. Select this reward

    Pledge US$ 10 or more About $10

    Get your name included in a 'Thank You' video with our Disco Dog model, Lolli.

    +

    Become an official patron of Disco Dog! Your name will be on the Thank You page of our website and appear at the Disco Dog pop-up event in NYC.

    Less
    Estimated delivery
    33 backers
    $
    Kickstarter is not a store.

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  3. Select this reward

    Pledge US$ 30 or more About $30

    Receive one electronic VIP pass to our pop up event in NYC. This will be a special Backers Only event. Bring along your dog and dress him/her in the official Disco Dog vest. Have a photo taken at the event space photo stage. (Travel to NYC is not included).

    +

    Become an official patron of Disco Dog! Your name will be on the 'Thank You' page of our website and appear at the Disco Dog pop-up event in NYC.

    +

    Get your name included in a 'Thank You' video with our Disco Dog model, Lolli.

    Less
    Estimated delivery
    Limited 15 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge $40 or more About $40

    Receive one Official Disco Dog t-shirt.

    We don't have an LED vest for people (yet!) but you can still be ready for a disco party in this 100% Cotton t-shirt!

    +

    Become an official patron of Disco Dog! Your name will be on the 'Thank You' page of our website and appear at the Disco Dog pop-up event in NYC.

    +

    Get your name included in a 'Thank You' video with our Disco Dog model, Lolli.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    $
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  5. Select this reward

    Pledge $60 or more About $60

    Receive one Official Disco Dog Non-LED Neoprene shirt for Dogs!

    So you can't get your hands on the full LED vest yet. But it doesn't mean your 4 legged friend can't be dressed to party. Get the neoprene dog shirt to keep your furry friend dry and ready to boogie.

    +

    Become an official patron of Disco Dog! Your name will be on the 'Thank You' page of our website and appear at the Disco Dog pop-up event in NYC.

    +

    Get your name included in a 'Thank You' video with our Disco Dog model, Lolli.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $95 or more About $95

    Receive one Disco Dog tshirt for you & one for your beloved dog.

    Receive one Official Disco Dog t-shirt.

    We don't have an LED vest for people (yet!) but you can still be ready for a disco party in this 100% Cotton t-shirt!

    +

    Receive one Official Disco Dog Non-LED Neoprint shirt for Dogs!

    So you can't get your hands on the full LED vest yet but it doesn't mean your 4 legged friend can't be dressed to party. Get the neoprene dog shirt to keep your furry friend dry and ready for the boogie.

    +

    Become an official patron of Disco Dog! Your name will be on the 'Thank You' page of our website and appear at the Disco Dog pop-up event in NYC.

    +

    Get your name included in a 'Thank You' video with our Disco Dog model, Lolli.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $300 or more About $300

    Be one of the lucky few to receive one of the Limited Edition LED dog vests for small sized dogs.

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    Ships to Anywhere in the world
    Limited 32 backers
    $
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  8. Select this reward

    Pledge $350 or more About $350

    Be one of the lucky few to receive one of the Limited Edition LED dog vests for medium sized dogs.

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    Ships to Anywhere in the world
    Limited 10 backers
    $
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  9. Select this reward

    Pledge $400 or more About $400

    Be one of the lucky few to receive one of the Limited Edition LED dog vests for large sized dogs.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
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  10. Select this reward

    Pledge $2,500 or more About $2,500

    A one of a kind, custom made LED dog vest for your favorite pooch! You will work directly with our team, choosing among a number of base materials and patterns that best suits your furry companion. We'll also work together with you to create a special animation named after your dog and added to our app.

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    Ships to Anywhere in the world
    Limited 1 backer
    $
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Funding period

- (30 days)