COFFEE IS A COMMODITY. PEOPLE AREN'T.
We care about coffee, but we LOVE the people producing that coffee. We believe in being radical–– going back to the root: the farmer, the farm, and the community. We strive to craft a product that not only indulges the senses, but also the spirit. Through our focused and artistic expression of coffee roasting, our mission is to rebuild coffee farms and raise the standard of living for farmers.
WHY WE'RE ASKING FOR YOUR HELP?
With your funding, we plan on purchasing a roaster, funding our own green coffee sourcing, and finding a place to call home in the Bay Area.
Buying a roaster will secure our longevity. Roasting everything in-house will allow us to significantly reduce our expenses, furthering our mission to better both farm and farmer.
Secondly, by sourcing our own coffee, we can better discern which coffees have the highest impact and quality.
Lastly, we want to build a space where we can invite our community to learn, create, and do good. Up ‘til now, we've been operating in temporary spaces.
We're a group of friends that joined forces to create a company that uses its resources for good.
Our founder, Fernando Diaz, began Proyecto Diaz in order to rejuvenate his grandfather's coffee farm in Oaxaca, Mexico and see it flourish for generations to come. The farm, El Carmen, has been in the family since the early 1900s. Fernando dreamed of reconnecting with his roots and started off buying 20lbs. of his grandfather’s coffee, roasting it at home, and distributing it with friends at pop-up events around San Francisco.
As a team, we've grown from pop-ups to packaging nights to an entire wholesale operation—all with a drive to give back through the craft of coffee roasting.
OUR MISSION AND VISION
Our mission is to rebuild one coffee farm at a time. We re-invest 10% of the profit from our coffee sales back into the farm that we're rebuilding, currently El Carmen.
We buy coffee directly from the sponsored farm at above-fair-trade prices and this year our goal is to work directly with the farmer to produce higher quality coffee through better production practices. The 10% we re-invest is allocated to building or rebuilding infrastructure, allowing the farmer to better pay the community workers, replanting, and creating a sustainable and profitable ecosystem for the farming community.
Our vision is to replicate this model among multiple farms. Our desire is to extend outwards, partnering with the community to purchase quality coffee from neighboring farms, and then furthering and refining our mission in other countries.
We believe in elevating a farmer’s quality of life to a point that is equitable to the standard of living.
Our goal is to keep farmers farming by reducing their financial risk. We see farmers as artists, and their craft should be treated and compensated that way.
SOME OF OUR REWARDS
There are so many people who have been a part of our story...our friends, our families, our parents—THANK YOU. And an extra special thank you to these folks:
Vince and Michelle Virzi
Cornerstone Church SF
A couple rad people said a couple rad things about us this year.
Risks and challenges
Roasters can be expensive and our funding may cover most of the cost, but not all of it. We're working on securing additional capital to help offset the cost of a space and roaster.
Coffee is seasonal and vulnerable to environmental issues which can dramatically increase prices, so we plan on seeking out different high quality importers.
Finding an affordable space is tough, but we’re survivors. And don't worry, we'll make sure to stay in the Bay Area.Learn about accountability on Kickstarter
- (31 days)