Four years ago we started Proud Pour to delight people with delicious drinks that help the planet. We launched an excellent Sauvignon Blanc that funds wild oyster reef restoration. Two years ago we released our awesome Pinot Noir that plants bee habitat on farms. Now we're asking you to help bring to life our third beverage, a Cider for Sea Turtles, which will help rehabilitate injured sea turtles.
Proud Pour is two of us, and we started selling our wines four years ago in one state with a one-person wine distributor and a single environmental nonprofit we supported. With real determination and some hard work, Proud Pour is now in 575+ shops and restaurants in 21 states and supports the work of 20 environmental groups.
Our Mendocino County Sauvignon Blanc funds the restoration of 100 wild oysters per bottle to estuaries across the U.S., and our Willamette Valley Pinot Noir plants 90 sq ft of bee habitat per bottle on dozens of farms. With the help of our fans, who we'll love until end of time, we're up to 11 million oysters and 53 acres of bee habitat restored!
By the way, the wines are always sustainable, vegan, and exceptionally good. Our website has a map of all the spots to get them across the U.S.
Six of the seven sea turtle species are threatened or endangered due to human activity, and they're critical to the health of our oceans. Sea turtles help control jellyfish and sponge populations, stimulate sea grass growth by feeding on it, and with their unhatched eggs provide nutrients to otherwise nutrient-scarce beach ecosystems.
With your help, we are beyond excited to be ready to launch our third beverage, a Cider for Sea Turtles. We'll be working with an amazing cidermaker, Soham Bhatt of Artifact Cider, and sourcing sustainably grown apples from the Connecticut River Valley. The hard cider will be dry to semi-dry and will show you all the greatness of New England apples! The plan is to launch it in July 2019.
We'll be canning our cider, in part because cans are easier to recycle and have lower carbon emissions than glass. The cider will come in 4-packs of 12 oz cans, with the packaging fully recyclable and made from 100% post-consumer material.
And the sea turtles! We are thrilled to get started by supporting the work of the New England Aquarium's Animal Care Center and the Brevard Zoo's Sea Turtle Healing Center. These sea turtle hospitals take in hundreds of injured and sick sea turtles every year and rehabilitate them to get them back in the wild. Each case of our cider will provide enough funds to feed an injured sea turtle patient for a half day.
The New England Aquarium and the Brevard Zoo are part of an amazing network of sea turtle hospitals around the country, and once we get going we'll launch with many more!
We love good drink and we love the planet, so we decided to marry the two. Berlin started Proud Pour in New York City when she was working in real estate finance and spending all her free time geeking out on fermentation with the New York City Homebrewers Guild. Brian worked for environmental nonprofits and practiced law before coming on board with Proud Pour in 2015.
We've put everything we'd saved into Proud Pour. We've never taken on an investor so we don't get any pressure to give less to the environment.
We give back 13% of Proud Pour's top line revenue to our environmental partners, which is 10x what the average give back company gives (usually 1% of revenue or 10% of net profits, about the same thing). That leaves us very lean, which is how we like it; our fans want us protecting the Earth, not paying ad agencies. However, while the wines are self-sustaining and growing, there's not enough left over to launch new beverages for all the critical species and ecosystems that need help. So we thought Kickstarter would be a fun and effective way to connect with new fans and raise some money to get that cider in your hands!
If you'd like to see the Cider for Sea Turtles in the world, please donate to our campaign! You'll get Proud Pour loot you can't find anywhere else, some of which we make ourselves. Check out our rewards and photos of some of our oyster-related swag below - the sea turtle swag will be in the same spirit - and if you have any questions let us know. Thank you so much for taking a look at our Kickstarter and for your support. Cheers to Change.
(We have to make a small mention of our 20 nonprofits partners doing amazing work to save oysters and bees. They work hard for the planet, and they deserve all our love and support. Follow their activity on social, give what you can, and if you live near one show up to their events and volunteer days! You can find them here and here.)
Risks and challenges
We expect to release the cider in July, and we're realistic that there could be unexpected issues that come up. We've also been at this for four years and have good ideas for how to mitigate the risks.
Sourcing & Production - There could be unforeseen challenges with sourcing and production, such as problems with the apples we've sourced or contamination during the fermentation process. For that reason, we're working with an experienced cidermaker who's done this many times before.
Regulation - Alcohol is a highly regulated industry. Along with our various wine permits, we hold the required federal permit to sell the cider and anticipate no problems acquiring additional permits as necessary in the few states that will require them on top of our wine permits.
Rewards - Finally, we expect the rewards to ship in a timely manner, but there could always be challenges and delays that come up in executing on the rewards. We'll work diligently to get them to you!Learn about accountability on Kickstarter
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