Share this project

Done

Share this project

Done
Craft New England cider that funds sea turtle hospitals. We can't legally give you the cider, so help us get it on shelves near you!
617 backers pledged $44,896 to help bring this project to life.
Last updated

About

Cider for Sea Turtles project video thumbnail
Replay with sound
Play with
sound
  • Off
    • English

$44,896

617

Four years ago we started Proud Pour to delight people with delicious drinks that help the planet. We launched an excellent Sauvignon Blanc that funds wild oyster reef restoration. Two years ago we released our awesome Pinot Noir that plants bee habitat on farms. Now we're asking you to help bring to life our third beverage, a Cider for Sea Turtles, which will help rehabilitate injured sea turtles.

Mendocino County Sauvignon Blanc and Willamette Valley Pinot Noir
Mendocino County Sauvignon Blanc and Willamette Valley Pinot Noir

Proud Pour is two of us, and we started selling our wines four years ago in one state with a one-person wine distributor and a single environmental nonprofit we supported. With real determination and some hard work, Proud Pour is now in 575+ shops and restaurants in 21 states and supports the work of 20 environmental groups.

Our Mendocino County Sauvignon Blanc funds the restoration of 100 wild oysters per bottle to estuaries across the U.S., and our Willamette Valley Pinot Noir plants 90 sq ft of bee habitat per bottle on dozens of farms. With the help of our fans, who we'll love until end of time, we're up to 11 million oysters and 53 acres of bee habitat restored!

By the way, the wines are always sustainable, vegan, and exceptionally good. Our website has a map of all the spots to get them across the U.S.

Ok, you're majestic
Ok, you're majestic

Six of the seven sea turtle species are threatened or endangered due to human activity, and they're critical to the health of our oceans. Sea turtles help control jellyfish and sponge populations, stimulate sea grass growth by feeding on it, and with their unhatched eggs provide nutrients to otherwise nutrient-scarce beach ecosystems. 

Whaaaaa?? So cute
Whaaaaa?? So cute
Yay!
Yay!

With your help, we are beyond excited to be ready to launch our third beverage, a Cider for Sea Turtles. We'll be working with an amazing cidermaker, Soham Bhatt of Artifact Cider, and sourcing sustainably grown apples from the Connecticut River Valley. The hard cider will be dry to semi-dry and will show you all the greatness of New England apples! The plan is to launch it in July 2019.

We'll be canning our cider, in part because cans are easier to recycle and have lower carbon emissions than glass. The cider will come in 4-packs of 12 oz cans, with the packaging fully recyclable and made from 100% post-consumer material.

And the sea turtles! We are thrilled to get started by supporting the work of the New England Aquarium's Animal Care Center and the Brevard Zoo's Sea Turtle Healing Center. These sea turtle hospitals take in hundreds of injured and sick sea turtles every year and rehabilitate them to get them back in the wild. Each case of our cider will provide enough funds to feed an injured sea turtle patient for a half day.

The New England Aquarium and the Brevard Zoo are part of an amazing network of sea turtle hospitals around the country, and once we get going we'll launch with many more!

Proud Pour!
Proud Pour!

We love good drink and we love the planet, so we decided to marry the two. Berlin started Proud Pour in New York City when she was working in real estate finance and spending all her free time geeking out on fermentation with the New York City Homebrewers Guild. Brian worked for environmental nonprofits and practiced law before coming on board with Proud Pour in 2015.

We've put everything we'd saved into Proud Pour. We've never taken on an investor so we don't get any pressure to give less to the environment. 

We give back 13% of Proud Pour's top line revenue to our environmental partners, which is 10x what the average give back company gives (usually 1% of revenue or 10% of net profits, about the same thing). That leaves us very lean, which is how we like it; our fans want us protecting the Earth, not paying ad agencies. However, while the wines are self-sustaining and growing, there's not enough left over to launch new beverages for all the critical species and ecosystems that need help. So we thought Kickstarter would be a fun and effective way to connect with new fans and raise some money to get that cider in your hands!

Help us bring the family together!
Help us bring the family together!

If you'd like to see the Cider for Sea Turtles in the world, please donate to our campaign! You'll get Proud Pour loot you can't find anywhere else, some of which we make ourselves. Check out our rewards and photos of some of our oyster-related swag below - the sea turtle swag will be in the same spirit - and if you have any questions let us know. Thank you so much for taking a look at our Kickstarter and for your support. Cheers to Change.

Some of our swag!
Some of our swag!

(We have to make a small mention of our 20 nonprofits partners doing amazing work to save oysters and bees. They work hard for the planet, and they deserve all our love and support. Follow their activity on social, give what you can, and if you live near one show up to their events and volunteer days! You can find them here and here.)

Risks and challenges

We expect to release the cider in July, and we're realistic that there could be unexpected issues that come up. We've also been at this for four years and have good ideas for how to mitigate the risks.

Sourcing & Production - There could be unforeseen challenges with sourcing and production, such as problems with the apples we've sourced or contamination during the fermentation process. For that reason, we're working with an experienced cidermaker who's done this many times before.

Regulation - Alcohol is a highly regulated industry. Along with our various wine permits, we hold the required federal permit to sell the cider and anticipate no problems acquiring additional permits as necessary in the few states that will require them on top of our wine permits.

Rewards - Finally, we expect the rewards to ship in a timely manner, but there could always be challenges and delays that come up in executing on the rewards. We'll work diligently to get them to you!

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    PopSocket + Sticker

    Show the world you love sea turtles with a sea turtle PopSocket for your phone AND/OR a kiss cut Proud Pour sticker for your phone or laptop.

    Less
    Estimated delivery
    Ships to Only United States
    112 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    Branded Knit Hat OR Baseball Cap

    You choose. A cool weather knit hat or a baseball cap. Both are limited edition, and both are awesome.

    Less
    Estimated delivery
    Ships to Only United States
    177 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $50 or more About $50

    Limited Edition T-shirt

    Branded to show your love for sea turtles and made with eco-friendly dyes and material, this T-shirt is only available through this Kickstarter campaign.

    Less
    Estimated delivery
    Ships to Only certain countries
    74 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $100 or more About $100

    Loot bag: Prior 3 Rewards + Surprise

    You're a sea turtle champ. Take home all three of the prior rewards, plus an awesome surprise add-on reward.

    Includes:
    • PopSocket + Sticker
    • Knit Hat or Baseball Cap
    • T-shirt
    • Surprise!
    Less
    Estimated delivery
    Ships to Only certain countries
    98 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $125 or more About $125

    Hoodie

    Super high quality zip up hoodie, beautifully branded of course.

    Less
    Estimated delivery
    Ships to Only certain countries
    22 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $150 or more About $150

    Heavy Duty Tote + Foldup Reusable Bag

    All the eco-friendly bags you'll ever need. Heavy duty Proud Pour tote for when you remember to bring a reusable bag, and, for when you forget, a foldup bag that stows easily (and tinily) in your purse or backpack.

    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $200 or more About $200

    Handmade Coasters + Etched Glasses

    A set of four cherry wood coasters, handmade by us, matched with four beautiful stemless drinking glasses. Each set will celebrate sea turtles, oysters, bees, and the planet!

    Less
    Estimated delivery
    Ships to Only certain countries
    13 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $500 or more About $500

    Name a Sea Turtle Patient + T-shirt

    Name a sea turtle patient! You'll get a photo and regular updates on your sea turtle friend. Plus a T-shirt. (Note: Some people will need to wait some months to name their sea turtle, as new patients come in throughout the year. Also, please be emotionally prepared for the fact that there are always some sea turtles that end up being too sick or injured to survive.)

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $1,000 or more About $1,000

    Complete Pack: All of the Above

    Get one of every prior reward, including naming a sea turtle! Feel darn good. (Same note as for the $500 reward)

    Includes:
    • PopSocket + Sticker
    • Knit Hat or Baseball Cap
    • T-shirt
    • Surprise!
    • Hoodie
    • Tote bag + Reusable Bag
    • Handmade Coasters + Etched Glasses
    • Name a Sea Turtle!
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 5 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $5,000 or more About $5,000

    Party at your Office

    Wishing your workplace were a little greener? If you work in Boston, New York City, or Portland, Oregon, we'll visit your office at the end of the day, bring refreshments for 200, and regale you with stories from eco startup land.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $10,000 About $10,000

    Sea Turtle Trip to Boston or Florida

    We'll fly you and a companion, first or business class (dependent on route) and carbon neutral, to either Boston or the Florida coast for a VIP sea turtle weekend. You'll stay at nice hotel for two nights, be wined and dined by the Proud Pour team, and get a private (just you two and us as well if you like) behind the scenes VIP tour of either the New England Aquarium and its Animal Care Center in Boston or the Brevard Zoo and its Sea Turtle Healing Center in Melbourne, Florida, near Cape Canaveral. Neither sea turtle hospital is open to the public. To top it all off, if you and we schedule carefully, you'll participate in a sea turtle release!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $10,000 About $10,000

    Special Visit from Proud Pour + Gifts!

    The Proud Pour founders will visit you (almost) anywhere in the U.S. for a special evening together with you and some friends. We'll host a sustainably sourced dinner for 6 at your home, prepared in home by a local chef, and we'll bring you a special set of gifts we're confident you can't find where you live.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $10,000 About $10,000

    Everlasting Sea Turtle Gratitude

    You just want to see this cider in the world. Amazing!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (41 days)