Proof Eyewear here, and we're back at it to bring you yet another development in sustainable eyewear with the introduction of sunglasses made out of stone, but more specifically slate.
We call it The Sticks x Stones Collection, and it's about to rock your world.
We're thrilled to be offering our most unconventional collection yet, the Sticks x Stones Collection. We chose slate for its unmatched strength and durability - these are sure to be the most unique sunglasses you'll ever own.
You might be asking yourself if these shades are durable - with over a year in product development and testing, we were able to create a final product that is functional and durable. It's safe to say these frames are rock solid. Combining the base of our classic wood frame with a slate exterior makes these some of the toughest frames on the market. But don't be fooled - even though they're made with rocks, these frames are some of the most lightweight we've ever made. In fact, they're actually 50% lighter than your average pair.
The earthy tones of this collection represent the rustic, authentic materials they are crafted from. Slate offers a look that is unachievable with any other material.
To sum it up... these sunglasses will rock your world!
Each frame is handcrafted from a combination of slate and layered oak wood. The triple layer construction allows for durability against natural wear and tear and gives the frame a unique, one of a kind look.
Each slab of slate is cut into a thin, lightweight veneer and combined with 2 layers of cross-grained oak. The layers are bonded together by a high-pressure press to ensure durability and quality. After the layers are combined, each frame is then CNC routed by hand and the lenses are added. Detailed stainless steel Proof logos are added and the frame's name and quote are laser engraved on the inside of the temples. Finally, a protective varnish is applied to seal the frame from natural elements like sweat and water.
We've been designing eyewear from the elements provided by earth since 2010, and this collection is no different. We're so confident you'll love these sunglasses that we're set to have product to early bird backers in March, mere weeks after the project ends.
Because of your massive support and the Kickstarter community, we've experienced more growth in the past six plus years than we ever imagined. We've appeared on ABC's Shark Tank, opened up a flagship store in our hometown of Boise, ID, and currently sell our product in more than 600 retailers nationwide with international distribution in 11 countries around the world.
Most importantly, we've had the opportunity to give back. We've donated more than 12% of Proof's revenue to humanitarian projects all over the world in the last year alone.
We love the Kickstarter community - that's why we're here. We want you to be the first to be a part of this exclusive collection by backing the project now and sharing with your friends. Your support goes a long way. Thank you for continuing to allow us to be the pioneers in sustainable eyewear. You rock!
Risks and challenges
The biggest challenge we will face is educating customers about the product and the functionality of this collection. Slate seems like it would be very hard to work with or even wear but it is actually very functional and lightweight.
We have done a lot of testing over the past year and have perfected the look and the functionality of the product. We just need to make sure others can see that.Learn about accountability on Kickstarter
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