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Proof is the pioneer in sustainable eyewear, creating products from wood, skate decks, cotton-based acetates, recycled aluminum & now..
Proof is the pioneer in sustainable eyewear, creating products from wood, skate decks, cotton-based acetates, recycled aluminum & now..
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741 backers pledged $78,021 to help bring this project to life.

About this project

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$78,021

741

 

Proof Eyewear here, and we're back at it to bring you yet another development in sustainable eyewear with the introduction of sunglasses made out of stone, but more specifically slate.

We call it The Sticks x Stones Collection, and it's about to rock your world.

 

 We're thrilled to be offering our most unconventional collection yet, the Sticks x Stones Collection. We chose slate for its unmatched strength and durability - these are sure to be the most unique sunglasses you'll ever own.

You might be asking yourself if these shades are durable - with over a year in product development and testing, we were able to create a final product that is functional and durable. It's safe to say these frames are rock solid. Combining the base of our classic wood frame with a slate exterior makes these some of the toughest frames on the market. But don't be fooled - even though they're made with rocks, these frames are some of the most lightweight we've ever made. In fact, they're actually 50% lighter than your average pair.

The earthy tones of this collection represent the rustic, authentic materials they are crafted from. Slate offers a look that is unachievable with any other material.

To sum it up... these sunglasses will rock your world!

 

 

 

Each frame is handcrafted from a combination of slate and layered oak wood. The triple layer construction allows for durability against natural wear and tear and gives the frame a unique, one of a kind look.

Each slab of slate is cut into a thin, lightweight veneer and combined with 2 layers of cross-grained oak. The layers are bonded together by a high-pressure press to ensure durability and quality. After the layers are combined, each frame is then CNC routed by hand and the lenses are added. Detailed stainless steel Proof logos are added and the frame's name and quote are laser engraved on the inside of the temples. Finally, a protective varnish is applied to seal the frame from natural elements like sweat and water.

 

 

 

We've been designing eyewear from the elements provided by earth since 2010, and this collection is no different. We're so confident you'll love these sunglasses that we're set to have product to early bird backers in March, mere weeks after the project ends.

 

 

 

 

 

  

 

 

 

 

 Because of your massive support and the Kickstarter community, we've experienced more growth in the past six plus years than we ever imagined. We've appeared on ABC's Shark Tank, opened up a flagship store in our hometown of Boise, ID, and currently sell our product in more than 600 retailers nationwide with international distribution in 11 countries around the world.

Most importantly, we've had the opportunity to give back. We've donated more than 12% of Proof's revenue to humanitarian projects all over the world in the last year alone.

We love the Kickstarter community - that's why we're here. We want you to be the first to be a part of this exclusive collection by backing the project now and sharing with your friends. Your support goes a long way. Thank you for continuing to allow us to be the pioneers in sustainable eyewear. You rock!

                    Facebook   /   Instagram  /  Twitter  /   Youtube / Press Kit

 

 

        

 

    

 

 

 

              

Risks and challenges

The biggest challenge we will face is educating customers about the product and the functionality of this collection. Slate seems like it would be very hard to work with or even wear but it is actually very functional and lightweight.

We have done a lot of testing over the past year and have perfected the look and the functionality of the product. We just need to make sure others can see that.

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  1. Select this reward

    Pledge $10 or more About $10

    Essentials Kit

    Everything you need to keep your eyewear looking good - includes universal sunglass strap with adjustable fit (color ships randomly: white, green, orange), 30mL ammonia-free lens cleaner, microfiber pouch with cinch closure, microfiber square cloth, and a bunch of Proof stickers to stick wherever you want.

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    7 backers
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  2. Select this reward

    Pledge $15 or more About $15

    Personalized Wood Box

    All of our frames will be shipping out in one of our classic wood boxes. Take it to the next level with custom personalization - up to 50 characters. Add your name, great for gifts, or just to make it extra special.

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    2 backers
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  3. Select this reward

    Pledge $79 or more About $79

    Early Bird Sandpoint

    EARLY BIRD SPECIAL: One pair of the Sandpoint sunglasses in your choice of slate color: Sandstone or Shell.

    - Sandstone with Gray Polarized lens
    - Shell with Brown Polarized lens

    Retail price is $130 (you save $51)

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    Ships to Anywhere in the world
    Limited 67 backers
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  4. Reward no longer available

    Pledge $79 or more About $79

    Early Bird Rockland

    EARLY BIRD SPECIAL: One pair of the Rockland sunglasses in your choice of slate color: Coal or Granite.

    - Coal with Gray Polarized lens
    - Granite with Blue Polarized lens

    Retail price is $130 (you save $51)

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 150 backers
    $
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  5. Select this reward

    Pledge $79 or more About $79

    Early Bird Moab

    EARLY BIRD SPECIAL: One pair of the Moab sunglasses in your choice of slate color: Coal or Granite.

    - Coal with Gray Polarized lens
    - Granite with Fire Mirror Polarized lens

    Retail price is $130 (you save $51)

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 96 backers
    $
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  6. Select this reward

    Pledge $89 or more About $89

    Get the Sandpoint

    Kickstarter Price: One pair of the Sandpoint sunglasses in your choice of slate color: Sandstone or Shell.

    - Sandstone with Gray Polarized lens
    - Shell with Brown Polarized lens

    Retail price is $130 (you save $41)

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    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
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  7. Select this reward

    Pledge $89 or more About $89

    Get the Rockland

    Kickstarter Price: One pair of the Rockland sunglasses in your choice of slate color: Coal or Granite.

    - Coal with Gray Polarized lens
    - Granite with Blue Polarized lens

    Retail price is $130 (you save $41)

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    Estimated delivery
    Ships to Anywhere in the world
    245 backers
    $
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  8. Select this reward

    Pledge $89 or more About $89

    Get the Moab

    Kickstarter Price: One pair of the Moab sunglasses in your choice of slate color: Coal or Granite.

    - Coal with Gray Polarized lens
    - Granite with Fire Mirror Polarized lens

    Retail price is $130 (you save $41)

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    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
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  9. Reward no longer available

    Pledge $150 or more About $150

    Choose any 2 frames

    DOUBLE DOWN: Two pairs of sunglasses - your choice from the three Sticks and Stones styles in any color way available.
    You can even get two of the same frame if you would like, it's up to you.

    - The Sandpoint: Sandstone or Shell
    - The Rockland: Coal or Granite
    - The Moab: Coal or Granite

    Retail price is $260 (you save $110)

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 18 backers
    $
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  10. Select this reward

    Pledge $150 or more About $150

    Choose any 2 frames

    DOUBLE DOWN: Two pairs of sunglasses - your choice from the three Sticks and Stones styles in any color way available.
    You can even get two of the same frame if you would like, it's up to you.

    - The Sandpoint: Sandstone or Shell
    - The Rockland: Coal or Granite
    - The Moab: Coal or Granite

    Retail price is $260 (you save $110)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 117 backers
    $
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  11. Select this reward

    Pledge $218 or more About $218

    Choose any 3 frames

    TRIPLE THREAT: Three pairs of sunglasses - your choice from the three Sticks and Stones styles in any color way available.
    You can even get three of the same frame if you would like, it's up to you.

    - The Sandpoint: Sandstone or Shell
    - The Rockland: Coal or Granite
    - The Moab: Coal or Granite

    Retail price is $390 (you save $172)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 23 backers
    $
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Funding period

- (33 days)