The process of creating this one of a kind collection starts by sourcing premium quality aluminum. Molds are created for each style to get the perfect look & feel. After the frame is pressed out, it is then hand polished & pieced together - there are over 14 different pieces that go into each frame.
Proof Eyewear started in the beautiful city of Boise, Idaho back in 2010 by three brothers: Brooks, Tanner & Taylor Dame. The Dame's grandfather started his very own sawmill in the 1960s & the brothers grew up working in the mill during their teenage years. This entrepreneurial heritage gave them not only a deep passion for woodworking but a true appreciation for natural materials.
Brooks came to Tanner & Taylor with the idea to make a new consumer product out of wood. After a few runarounds with product testing, they finally had a prototype for what would become the first pair of Proof wooden sunglasses. The wooden eyewear venture was a complete success & the brothers quickly realized that they wanted to be more than just the 'wooden eyewear brand.' They wanted to be the pioneers in sustainable eyewear that included a wide variety of eco-friendly materials.
Over the last 5 years, Proof has expanded from the first pair of wood sunglasses to using that desired full range of materials including: FSC-certified wood, cotton-based acetate & re-purposed skateboard decks to our latest development in... recyclable aluminum.
"For quite some time, we've been working to find a metal material worthy of introducing into our sustainable line up. We felt like we were missing an important look that only metal could offer, but we wanted to make sure we did it right. We pride ourselves in being the pioneers in sustainable eyewear which is why we didn't choose just any metal, but a highly recyclable metal, aluminum." -Tanner Dame, COO Proof Eyewear
Aluminum is known for being lightweight, durable & infinitely recyclable. The introduction of aluminum into our line of frames not only allows us to create a range of options that we couldn't offer previously, but further cements Proof's status as an industry leader in eco-friendly optics. The Aluminum Collection allows wearers to sport classic looks while giving recycled aluminum another, more stylish life. The Proof Aluminum Collection will join our Wood, Skate & ECO Collections creating the most robust offering for sustainable eyewear in the world.
One of the biggest barriers to successful recycling programs is that most products are not designed with recycling in mind. Meaning that, in most cases, the majority of consumer products are not created to be taken apart & recycled. There is a open ended loop in the cycle. Proof is remedying this issue with our own recycling program. To go one step further, we want to incorporate even more materials for which we could apply this program. When thinking of recyclable materials, so many mediums come to mind: plastic, wood, glass & metals.
How can we maximize our recycling ability?
The solution is obvious - recycle & re-use aluminum! There is over 1,612 million pounds of aluminum scraps recycled every year. By adding another element to the already robust offering of materials, Proof allows not only more options to customers but a much needed use for the mountains of recycled aluminum.
Discarded aluminum pieces (including things like soda cans or automotive parts) are broken down to be recycled. Once recycled, the aluminum is super-heated (1,221°F or 660.3°C) into molten aluminum. The molten aluminum is then poured into molds & cast into custom silhouettes creating the unique frames in this classic collection.
Aluminum is known for being strong, durable & very lightweight. Our frames are so lightweight, they average 3x lighter than the standard metal frame on the market!
We want to make sure this collection is top of the line. For that reason, we are offering polarized lenses in every style for the Aluminum Collection. To be sure we have a style & look that best suites you, we're offering a variety of color combinations too. We have the standard grey, as well as browns & greens, or mirrored lenses for individuals seeking a little more flash. All lenses offer 100% UVA & UVB protection, protecting your eyes from harmful sun rays. Every pair also comes standard in its very own custom wood case & microfiber pouch to protect the frames & keep the lenses clear of smudges.
Each Aluminum frame also features a custom laser engraved quote on the inside arm of the glasses to uplift & inspire.
The Sundance is a fun youthful shaped frame. Just like its name, the solid aluminium structure & flashy lenses give it a unique look that is sure to call attention. It has an oval shape with thin metal lines highlighting the lenses. The Sundance is made from 100% recyclable aluminum, sustainably sourced wood & high quality acetate. It's the perfect blend of materials for a timeless look.
The Sundance is offered in 3 colorways: black metal with a gray polarized lens, copper/brown with a brown polarized lens & a raw metal frame with a purple mirror polarized lens. Each frame features fully adjustable nose pads & temples which allow for full customization on any face-shape or size.
Weight: 0.6 oz
Quote Inside: Explore The Unknown
The Challis is our metallic take on the ever so popular wayfarer style. It's a great shape that fits every look. With this combination of unique materials, it's a great frame to show off your personal style without following the crowds of mindless black acetate shapes. The Challis is crafted with our signature aluminum & sustainably sourced wood temples.
The Challis is offered in 3 color combinations: cobalt blue with polarized lenses, copper brown with brown polarized lenses & gunmetal gray with sky mirrored polarized lenses. Each frame features fully adjustable nose pads & temples which allow for full customization on any face-shape or size.
Weight: 1.3 oz
Quote Inside: Do The Unexpected
The Eagle has soared out of the Aluminium Collection as the classic aviator frame so many have demanded from Proof. It has maximum face coverage & a whole lot of style. With its timeless shape & strong frame structure, this is sure to be a frame that continues to never go out of style. The Eagle is made from recyclable aluminum, in addition to a combination of sustainable wood & high quality acetate for a stylish temple.
The Eagle is offered in 3 color ways: black metal with a gray polarized lens, gold metal with a brown polarized, & a silver gunmetal with a gray polarized fade lens. Each frame features fully adjustable nose pads & temples which allow for full customization on any face-shape or size.
Weight: 0.6 oz
Quote Inside: Respect Gets Respect
The Overland is officially unlocked! This simplistic frame is perfect for anyone wanting a classic frame silhouette that will stand the test of time. It has medium face coverage & a sleek sense of style. The Overland is made from recyclable aluminum, in addition to the combination of sustainable wood & high quality acetate for a unique temple.
Weight: 0.5 oz.
Quote Inside: Stay Sharp
We are looking to keep things moving when it comes to getting you your rewards. Shipping will take place in the month of April. All samples, product development & testing has already taken place over the past year.
Once the project ends, we'll send out a survey to every backer. This survey will allow you to choose the exact sunglass colorway you want in your specified model (photos above).
To make this project as successful as possible in both feedback & sales, we need your help! Whether it’s purchasing a pair, sharing this project on social media or just telling a friend about it, your support is much needed & truly appreciated.
Proof Eyewear not only strives to give back to the environment, but also to help those in need. A portion of each sale goes to non-profit charities Proof believes in all over the globe. Learn more about our Do Good Program.
Risks and challenges
The biggest risk we face is educating people about the choice of material. We have a large product range already & we don't want people to be confused about our brand. We see a challenge in being precise about why we exist & why we aim to be the pioneers in sustainable eyewear.Learn about accountability on Kickstarter
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