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Gay merchandise and art as a way to fund the inaugural WILLIENORRISWORKSHOP runway show in NYC on June 13, 2019.
185 backers pledged $10,756 to help bring this project to life.

About

$10,756

185

 PROMOTE HOMOSEXUALITY  is a Kickstarter project that, through the sale of unabashedly gay merchandise and art, aims to fund the inaugural WILLIENORRISWORKSHOP runway show on June 13, 2019 at La Mama Galleria in NoHo, Manhattan. 

Click here for the #PROMOTEHOMOSEXUALITY essay I published on Medium.

 I want to create an apparel brand that is holistically and intentionally queer, not just queer by association. It is one thing to have a queer person as the face of a brand or as a brand ambassador. It is another thing entirely to have a payroll full of diverse queer people working on a brand at every possible level.

I have purposely placed this runway show in the middle of NYC Pride Month, which is the time many corporations make their annual pander to the queer coin. I want to use this event as a way to show how to truly lift queer people up through business.

 I am incredibly grateful for any way you are able to contribute to my vision. 

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I am offering rewards at every level of contribution to this project in the form of WILLIENORRISWORKSHOP merchandise and/or #PROMOTEHOMOSEXUALITY art.

If you choose a reward level that includes a merch item(s), you can choose from the following options:

 Seen here on Ashley Paré shot by Clare P Worsely

 Seen here on Peter Pittaros shot by Alex Cruz

 Seen here on @trehvur and @markaghatise shot by @markaghatise

 Seen here on @sophiesilverman shot by Clare P Worsely

An exclusive colorway of the "WHAT EXACTLY IS HETEROSEXUALITY?" tee, available exclusively via this here Kickstarter campaign. The text for this shirt was adapted from Alan Wakeman's 1975 poster-mural that mocked heterosexist platitudes. He is an absolute hero of mine, and more about him can be learned here.

See my girl Manni (a true muse if there ever was one, created by my friend Neptune Prince) walk in it here:

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.. or go for the classic colorway if you've been meaning to pick it up, anyway! Seen here on @mattxiv

and here is the FULL BACK TEXT (will be white text for the former colorway)

 All tee shirts are available in size XS-6X. You will choose your shirt size at the end of the Kickstarter campaign via the Backer Survey (NOT when you pledge!) and at that time I will include sizing notes and pictures so you can choose your best size. 

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....doubles as a gay temporary tattoo machine

 Photo by Clare P Worsely

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I'm sure you will find many uses for this thing...

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 Video by @markaghatise

Stamps are self-inking. You will choose your stamp color at the end of the Kickstarter campaign via the Backer Survey (NOT when you pledge!). 

*If you would like to add additional merch items to any order, add $35 to the pledge amount of the level you choose. (For example, if you choose to pledge at the $100 level through the "MERCH+PRINT DUO" but would actually like TWO pieces of merch and a print, make your pledge for $135 instead of $100.)*

I am also offering a series of 8.5" x 11" prints of work from my a few of my collaborators on this project (with permission of course!) as a reward included with certain pledges.

Choose from...

A PRINT OF AN OIL PAINTING BY HANNAH LEE, BASED ON A PHOTO BY BRIAN VU FEATURING @SLAYNICK. (This original 9" x12" oil painting is also available as a reward in the "VELVET MAFIA PACKAGE")

 A PRINT OF WILLIE NORRIS BY HEATHER STEN

 A PRINT OF PETER PITTAROS BY ALEX CRUZ

 A PRINT OF WEST DAKOTA BY ELI SCHMIDT

 A PRINT OF CHARLENE INCARNATE BY LIA CLAY

If you would like to add additional prints to any order, add $65 to the pledge amount of the level you choose. (For example, if you choose to pledge at the $100 level through the "MERCH QUAD" but would like a print in addition to the four pieces of merch, make your pledge for $175 instead of $100) 

Rest assured, if you cannot choose between the above options right now you do *NOT* have to choose your print option at the same time as you submit your pledge (though do not hesitate in making your pledge as there are a limited number of prints to go around!) You will make your print selection at the end of the campaign when you are emailed your Backer Survey. Additional print options may be added throughout the campaign!

All pledges over $225 will also receive a custom collage tee shirt , designed and hand printed by myself.

I like to think of these as "process download" tees.  I have never offered these for custom order before and it is very doubtful I will offer these again anytime in the near future. These are truly one-of-a-kind items, simultaneously exhausting and stimulating to make and are near-impossible to reproduce.

For this occasion, I will make yours based on a word, theme or idea that you provide me with. Alternatively, I am happy to create one for you based on my own prerogative. All collage shirts will be assigned a title of my choosing and the interior of the shirt will be signed and dated by me.

I am also happy to duplicate (within reason, it is impossible to re-produce these with 100% exactitude) any shirts that I have made in the past. See below for examples and links to more pictures of each shirt. 

"Big Corruption is Rarely Fatal"
"Big Corruption is Rarely Fatal"
"A Miscommunication to the Point of No Return"
"A Miscommunication to the Point of No Return"
"I Don't Know Either and That's Why I Love You"
"I Don't Know Either and That's Why I Love You"

***All reward levels include Kickstarter & credit card fees (8-10% of the fundraising total). Shipping cost is based on USPS First Class & Priority Mail rates***

Every day that this Kickstarter runs, the @WILLIENORRISWORKSHOP instagram will be featuring content commissioned from some of my favorite creators for the occasion. Some collaborators include:

Lia Clay,  Charlene Incarnate, Eli Schmidt, Heather Sten, Hunter Abrams, West Dakota, Mark Aghatise, Clare P. Worsely, Alex Cruz, Dylan Thomas, Neptune Prince and Anthony Dicapua among many others.

Oh, and let us not forget that even Shangela is behind the "PROMOTE HOMOSEXUALITY" message...

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Follow @WILLIENORRISWORKSHOP to see all of it unfold!

No matter where you are in the world or how much you can give, you can be a part of this project. Your generous support will help cover:

  • Venue rental fees
  • WNWS studio rent 
  • Collection development (pattern making and sample making)
  • Fabric sourcing 
  • Promotional material and press support
  • Day-of talent fees: model, hair and makeup, etc.
  • Runway show lighting and sound
  • General transportation
Willie Norris by Heather Sten
Willie Norris by Heather Sten

 I am a queer apparel designer based in Brooklyn, New York. I have been working in the fashion industry in NYC for the past 10 years, working for and with designers such as Isaac Mizrahi, Susan Cianciolo and Maria Cornejo. For the past three years I have worked (and am currently working) full-time as a menswear designer for Outlier.

In 2018 I established my own brand, WILLIENORRISWORKSHOP, where I have been consistently producing and selling queer-centric clothing, primarily in the form of t-shirts and undergarments. My hope is that, with the success of this Kickstarter, I can move into different product categories and eventually offer a full line of apparel. 

WILLIE@WILLIENORRISWORK.SHOP 

Risks and challenges

The biggest variable in staging a fashion show is often the venue. I have already booked, paid for and signed a legally binding contract for the space rental for June 13 and June 14, 2019.

I have ample experience producing (and shipping) all the rewards I am offering, and barring an unexpected catastrophic event do not anticipate any un-resolvable issues in production or fulfillment of pledge rewards.

FYI: When you back this project you are supporting a *fashion designer* who has a proven track record of designing, developing and locally producing clothing...not a VC who woke up one day with a cute idea :)

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    DIGITAL SUPPORTER

    Thank you for your support. As an extra special digital thank you from WILLIENORRISWORKSHOP, we will send you download links for "PROMOTE HOMOSEXUALITY" desktop and phone backgrounds, as well as a link to live stream the runway show on June 13, 2019.

    Includes:
    • Link to livestream the runway show on June 13, 2019
    • "PROMOTE HOMOSEXUALITY" desktop and phone wallpaper downloads
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  2. Select this reward

    Pledge $35 or more About $35

    MERCH SINGLE

    One piece of merchandise in the colorway of your choice from the following options:

    -"PROMOTE HOMOSEXUALITY" tee
    -"PROMOTE HOMOSEXUALITY" stamp
    -"WHAT IS HETEROSEXUALITY" tee

    All sizing/color information for merch will be collected at the end of the Kickstarter campaign.

    All reward levels include 5% Kickstarter fee as well as 3-5% credit card processing fee. Shipping costs are added by country and reflect current USPS rates (First Class or Priority depending on total weight)

    Includes:
    • One (1) merch item
    • One (1) standing ticket and/or livestream link for runway show
    • "PROMOTE HOMOSEXUALITY" Desktop and Phone Background Downloads
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    Ships to Anywhere in the world
    117 backers
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  3. Select this reward

    Pledge $65 or more About $65

    MERCH COUPLE

    Choose any two merch items. One for you, and one to gift to the favorite homo in your life.

    Includes:
    • Two (2) mech items
    • One (1) standing ticket and/or livestream link for runway show
    • "PROMOTE HOMOSEXUALITY" Desktop and Phone Background Downloads
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    Ships to Anywhere in the world
    Limited 26 backers
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  4. Select this reward

    Pledge $100 or more About $100

    MERCH + PRINT DUO

    You'll receive one piece of merch and one limited-edition print from

    -CHARLENE INCARNATE BY LIA CLAY
    -WEST DAKOTA BY ELI SCHMIDT
    -WILLIE NORRIS BY HEATHER STEN
    -PETER PITTAROS BY ALEX CRUZ

    ...and other options may become available throughout the campaign!

    Includes:
    • One (1) merch item
    • One (1) limited-edition photo print
    • One (1) standing ticket and/or livestream link for runway show
    • "PROMOTE HOMOSEXUALITY" desktop and phone wallpaper downloads
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    Limited 9 backers
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  5. Select this reward

    Pledge $195 or more About $195

    COLLAGE TEE PACKAGE

    I will create one of my signature LS collage tees based on a word, theme or image of your choice. Alternatively, I can also make a duplicate of one I have already made. When the Kickstarter campaign is complete, you will be contacted regarding your choice and sizing (XS-5X available). If you want a duplicate of your collage tee, add $125 to your pledge amount.

    Includes:
    • One (1) custom collage long sleeve tee
    • One (1) limited-edition photo print
    • One (1) merch item
    • One (1) standing ticket and/or livestream link for runway show
    • "PROMOTE HOMOSEXUALITY" desktop and phone wallpaper downloads
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    Ships to Anywhere in the world
    Limited 3 backers
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  6. Select this reward

    Pledge $395 or more About $395

    THE FULL SHOW FANTASY

    Opulence.
    You.
    Own.
    Everything.

    Choose from either the MERCH+PRINT DUO or the MERCH QUAD, in addition to a custom collage tee made personally Willie based on a theme or idea of your choosing. In addition to two guaranteed seated tickets to the runway show, you will also gain first priority access to pre-orders of the runway collection shown on June 13th. Willie will also extend an invitation to you and a guest to his Bed-Stuy studio for a private studio tour.

    Includes:
    • MERCH + PRINT DUO or MERCH QUAD
    • One (1) custom collage long sleeve tee
    • TWO (2) seated tickets to the runway show
    • Studio tour with Willie Norris
    • First priority access to pre-orders of the runway collection
    • "PROMOTE HOMOSEXUALITY" desktop and phone wallpaper downloads
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    Limited 3 backers
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  7. Select this reward

    Pledge $2,500 or more About $2,500

    THE VELVET MAFIA PACKAGE

    Includes everything in the "FULL SHOW FANTASY" in addition to owning the original oil panting by Hannah Lee.

    Includes:
    • Original oil painting by Hannah Lee
    • MERCH+PRINT DUO
    • MERCH QUAD
    • One (1) custom collage long sleeve tee
    • FOUR (4) seated tickets to the runway show
    • Studio tour and dinner with Willie
    • First priority access to pre-orders of the runway collection
    • Listing in "Special Thanks" of show notes
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    Ships to Anywhere in the world
    Limited 0 backers
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Funding period

- (20 days)