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Project 24: 24 Photographers. 24 Hrs. Solstice SF 12.21.2011's video poster

Photography book featuring work of 24 photographers, each assigned to one of 24 iconic areas in SF, documenting one specific hour Read more

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This project was successfully funded on December 21, 2011.

Photography book featuring work of 24 photographers, each assigned to one of 24 iconic areas in SF, documenting one specific hour

About this project


24 Photographers, 24 Hrs, San Francisco Winter Solstice 12.21.2011 (AKA Project 24) will be a photography book featuring the work of 24 unique and gifted photographers, each assigned to one of 24 iconic areas in San Francisco, documenting his or her own specific one hour in photographs. 

In maintaining to the verity of the project, for each photographer, the specific area, exact recording hour, as well as the recording method (B&W film or digital color), will all be left to chance; the drop of a Bingo ball.  This event, the Bingo ball drop, videotaped and posted online prior to 12.21.2011


This project is intended to reveal the rich culture and diversity that makes San Francisco one of the most vibrant, cosmopolitan cities in the United States.  Each photographer will seize for one hour, TRUTH, as it unfolds.  This will NOT be a sanitized, highly polished version of what outsiders believe San Francisco should appear as, but a documentary photo journal of what San Francisco factually is.

Because this project is a collaborative effort emphasizing the individual photographer, full creative license will be granted with respect to artistic choice of subject, composition, lighting, etc.  The only stipulations the photographer must adhere to are: 1) no pornography  2) image must bear truth and veracity in the eyes of the photographer  3) no image may be scripted, staged or rehearsed  4) at least 24 usable images must be taken during the specific hour  5) post processing of the images will be limited to color and exposure correction ONLY  6) in maintaining with the fidelity of the project, photographers are forbidden from communicating with each other, until after the completion of the project.

Once the photographer has concluded their assignment they will submit 24 images of their choice, along with an essay to be included in the book.  Each photographer will have two pages dedicated to their images; one page will feature a single image of their choice, along with the essay.  The adjoining page will be of the 24 images in a collage, designed entirely by the photographer.  The book will be assembled in chronological order and contain a bio of each photographer.  The 24 chosen photographers will be listed on Kickstarter.

A covenant detailing the above essential elements will be signed by each of the 24 photographers and featured in the preface of the print books.


Will Mosgrove, MFA Director for the School of Photography at the Academy of Art University: Project 24 Project Advisor

MJ Bogatin of Bogatin, Corman & Gold. 1300 Broadway, Suite 800, Oakland, CA 94612: Project 24 Legal Counsel

Lesley Hansen: Project 24 Project Coordinator 

Jeremy Veverka: Project 24 Videographer


SINTAK STUDIOS 2779 16th Street, San Francisco, CA 94103


San Francisco is a peninsula encompassing a land area of less than 47 square miles.  It is the second most-densely populated city in the United States, with a multitude of microclimates and a mix of distinct neighborhoods.  San Francisco has become a city of tolerance, with a thriving arts scene and deep commitment to social activism.

The selected areas to be documented are as follows:

North Beach - enclave of Italian American businesses

Chinatown – one of the oldest, largest Asian communities in North America

Little Russia - delis, bakeries, video stores all catering to newly arrived immigrants from the former USSR

SOMA – one of the hottest areas, a mix of high tech, industrial, nightclubs and high-rise apartments

Financial District – home to more than 30 international institutions.  The banking center of the West Coast

Hunter’s Point –urban blight, high unemployment, crime and poverty have left this one neighborhood behind

Fisherman’s Wharf – number 1 attraction area for tourists

GG Park – the largest urban park in the US.  Due to its size, TWO photographers will be assigned, one to cover the west end, the other the east end.

Japantown – largest and oldest Japanese enclave in the US

Mission District – vibrant mix of Latin culture and young professionals, also a flourishing arts scene

Marina – chic, affluent neighborhood situated on the bay

Presidio – formerly a military base, now a state park and home to Lucas Arts

Ocean Beach – the west end of the city, gracing the Pacific Ocean

Tenderloin – mix of seedy streets and theatre district

Civic Center – City Hall, Government buildings, and the Asian Art Museum

Castro District – largest and best known gay neighborhood

Nob Hill - home to the city’s upper class families

Twin Peaks – two of the highest hills in SF

Sunset District – the largest district in SF, located on the west side, overlooking the Pacific Ocean

Haight-Ashbury: epicenter of the “Summer of Love” and hippie movement

Lone Mountain – former cemetery, considered a historic hill

Sea Cliff – affluent area offering the best views of the Pacific Ocean

Potrero Hill – a dynamic mix of homes, businesses and industry 


Because this project depends entirely upon the collaboration of 24 skilled, independent photographers, an Advisor and an Assistant, approximately 1/4 of our budget has been allocated to this human resource.  Please understand that this is not a significant amount, given the total number of people involved and the task mandated.  For all involved, this project truly is a labor of love.   

PRINT BOOKS: Special edition and limited edition books will be offered on-line and in local retail stores, as well as nationwide.  We will be seeking to publish the book locally.   Presently, several publishing houses have expressed interest!

ARCHIVE QUALITY PRINTS: Will be created for a gallery exhibition, as well as for general sale. All prints will be produced by a local lab.

GALLERY EXHIBITION: As a component of this project, we intend a gallery exhibition in Spring 2012.  We have several locations scouted, final choice will be based on availability and budget.

E-BOOKS: Due to the numerous elements involved (design, editing, content and layout), as well as the cost of producing an E-book, this segment of the project will only be implemented if it can be supported, in like by revenue sales from print books and prints.  We would love to see this happen, what a thrill it would be! 


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  • You selected
    Pledge $1 or more

    3 backers

    Kickstarter updates AND the photographers, and I smile upon you –Thank you: every dollar counts!

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    Pledge $10 or more

    9 backers

    A 4 x 6 print of an image selected for the "Project 24" book.

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    Pledge $25 or more

    10 backers

    All of the previous benefits...AND we mail you a Bingo card with one of the numbers circled, indicating its designation (either time, area or recording method). The actual Bingo ball event will be posted on line prior to 12.21.2011

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    Pledge $50 or more

    4 backers

    All of the previous benefits...AND your name will appear in the "Project 24" book.

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    Pledge $100 or more

    7 backers

    All of the previous benefits...AND in the Gallery Exhibition your name will appear under the image of your choice as a "Project 24 Supporter". AND you will receive an archive quality 11 x 14 print of the image, signed by the photographer.

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  • You selected
    Pledge $250 or more

    1 backer

    All of the previous benefits... AND a Limited Edition "Project 24" book, personally signed by each of the 24 photographers involved in the project.

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    Pledge $500 or more

    1 backer

    All of the previous benefits... AND a plus-one invite to the "Project 24" wrap party! Meet the photographers and all those involved. AND, your own personal photographer to document YOUR time at the party. AND an archive quality 16 x 20 print of the image of your choice from the book, personally signed by the photographer. AND a plus-one invite to the VIP Gallery Exhibition "Project 24", with a Champagne and Brie reception.

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Funding period

- (30 days)