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A documentary chronicling the 20 year history & legacy of Other Music, its influence on music in New York City, & its closure in 2016.
A documentary chronicling the 20 year history & legacy of Other Music, its influence on music in New York City, & its closure in 2016.
920 backers pledged $77,323 to help bring this project to life.

About this project

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In the summer of 2016, New York City lost a beloved and influential hub of independent music culture. Other Music--located on East 4th Street between Broadway and Lafayette in the heart of Manhattan's East Village neighborhood--was more than just a store that sold CDs, records, tapes and magazines. It was a place where bands were formed, record labels were born and careers were launched. And it was THE place where a generation of New Yorkers at the dawn of the Internet age went to discover groundbreaking music by artists who would go on to become household names and underground icons: Animal Collective, the Yeah Yeah Yeahs, Vampire Weekend, the Strokes, Interpol, TV On The Radio, Anohni (formerly Antony And The Johnsons), William Basinski, and countless others. This documentary will chronicle the 20 year history and legacy of Other Music, and explore how the spirit of independent record stores can be preserved as physical retail spaces for music continue to disappear.

The Other Music Story

The founders of Other Music met when they worked together in the newly opened music section of Kim’s Underground, a dry cleaners-turned-video store in downtown Manhattan, in 1992. They were voracious music fans who made it their mission to introduce customers to unusual and unheard music outside the mainstream. As the ultra-curated inventory at Kim's grew a devoted customer base, they realized that it was plausible for them to break away from a small area in the back of a video store and start their own business.

In December of 1995, Other Music -- a name that truly captures the spirit of the store -- opened in the East Village, directly opposite the mammoth Tower Records NYC flagship store. Because the area was already frequented by record shoppers, word quickly spread about Other Music's eclectic selection. They became known for carrying new music that was different, exciting, and often impossible to find elsewhere.

Other Music ad in Chickfactor from the late 90s
Other Music ad in Chickfactor from the late 90s

Over the years, the store established itself as a destination for music lovers from around the world. Its philosophy of hiring only the most passionate and knowledgeable music lovers made Other Music a place where customers could come hang out and talk about music, art, or life in general. Over the years the store became a hub for creative people of all kinds. It was a place for musicians, painters, film makers, photographers, actors, etc., to meet and find out what was new, where the good shows were in the city and where the good parties were. It was a community that supported and promoted creative ventures of all forms. It was also a place where unsigned bands and tiny undistributed record labels could bring their CDs and find a champion in Other Music that would help their music find an audience in New York City and beyond.

The Film So Far

In May of 2016, after 20 years of being in business, Other Music's owners announced that the store would close for good in 6 weeks. The outpouring of love and support from thousands of customers and the incessant media coverage is a testament to how many people’s lives were touched by the store.

As the news of Other Music closing started to sink in, we realized that  someone needed to tell the story of the community that was created at Other Music. We started filming within days of the announcement of the store closing, and continued production for their remaining time in business. The store's closing brought people who loved it back to visit, and we were able to shoot interviews with current and past staff members, as well as many beloved long-time and notable customers.

The store owners celebrated its history by hosting a New Orleans-style second line parade, and organizing a sold out show at the Bowery Ballroom, with performances from Yo La Tengo with Yoko Ono, Sharon Van Etten, Bill Callahan, and many others. We filmed this amazing closing day parade and the farewell concert. We were able to accrue well over 100 hours of footage in the initial production phase.

Yoko Ono performing with Yo La Tengo at Other Music's farewell concert in June 2016
Yoko Ono performing with Yo La Tengo at Other Music's farewell concert in June 2016

Over the years the store hosted countless in-store performances by hundreds of artists including Neutral Milk Hotel, the Breeders, DJ Shadow, Teenage Fanclub, Blonde Redhead, Broken Social Scene, the National, Mouse On Mars, Tindersticks, Atari Teenage Riot and Elliott Smith. The acoustics and small size of the room lent a unique intimacy to the performances. Many of these performances were filmed, and we will be digitizing them from the original source tapes for use in the documentary.

VHS tapes of in-store performances at Other Music
VHS tapes of in-store performances at Other Music

 

The Breeders performing at Other Music
The Breeders performing at Other Music

As more and more record stores are closing everywhere, the communities that have built up around stores like Other Music are slowly dissipating and migrating to online forums. Nowadays most people are streaming music online rather than purchasing it digitally to download, much less going to a store to buy physical media. As the music industry continues to move in that direction and community hubs like Other Music struggle to remain in existence, we think it is important to document what spaces like these have meant to people in the past and how their spirit can live on in an increasingly digital world.

This was a phone directory for all record stores in NYC that hung behind the counter at Other Music. Almost all of these stores are now closed.
This was a phone directory for all record stores in NYC that hung behind the counter at Other Music. Almost all of these stores are now closed.

Media coverage of Other Music's closure in 2016:

The New York Times - Other Music Record Shop, Yielding To Trends, Will Close

Pitchfork Staffers Pour One Out For Other Music, Another Closing NYC Record Store Mecca

The Guardian - Other Music's Closure After Two Decades Is A Tragedy For New York's Crate Diggers

The Observer - Musicians Mourn The Loss Of Other Music, NYC's Best Record Store

Noisey (Vice) - Damnit, Other Music Is Closing: A Eulogy For New York's Most Beloved Living Record Store

A billboard in honor of Other Music was put up by an anonymous supporter before the store closed.
A billboard in honor of Other Music was put up by an anonymous supporter before the store closed.

 

The Rewards

We've put together some truly amazing rewards that we're excited to offer as incentives for backing this project. Here are just a few of them:

 

$30 - postcards (front & back mockup)
$30 - postcards (front & back mockup)

 

 

$60 - tote bag ; $75 - t-shirt (mockups)
$60 - tote bag ; $75 - t-shirt (mockups)

    

$300 - original Tall Dwarfs poster from an 1980s show (framed)
$300 - original Tall Dwarfs poster from an 1980s show (framed)

 

Physical reward items will be mailed no later than November 2017. Digital rewards will be fulfilled as soon as they're ready for backers. Anticipated delivery dates are November 2017 for the "Live At Other Music" video mixtape and the Employee Manual PDF, and November 2019 for the digital screener of the completed documentary.

What's The Plan?

This film is a labor of love for us. So far we've made it almost entirely out of our own pockets and with the help of friends and volunteers who love Other Music. And now we need your help to raise the funding necessary to begin work with an experienced documentary editor and hire additional team members--such as a DP, an archival researcher, an animator, a visual effects artists, a music supervisor, and a lawyer-- to help us finish this film and share it with the world.

$70,000 is not the full anticipated budget for this film. But it's enough money to get the film to a rough cut edit that we can use to raise finishing funds, seek distribution and apply to film festivals.

Our goal is to finish the film in time for a festival premiere 2019. As a backer you'll be continually updated on our progress. And you'll be among the first to know when and where the film will premiere.

Who We Are

Puloma Basu and Rob Hatch-Miller are a married couple and directing/producing team who met in New York City and recently relocated to Los Angeles. As directors they've helmed music videos for artists including Sharon Jones & The Dap-Kings, Aimee Mann, Martin Courtney (Real Estate) and Leverage Models Feat. Sharon Van Etten. Puloma and Rob have also produced numerous music videos alongside director Tom Scharpling (The Best Show, Scharpling & Wurster) for artists such as The New Pornographers, Ted Leo & The Pharmacists, Titus Andronicus, Ben Gibbard (Death Cab For Cutie, The Postal Service) and Kurt Vile. Rob & Puloma directed and produced the first season of the standup comedy series Night Train With Wyatt Cenac for NBC's Seeso platform. And they are two of the filmmakers behind the Kickstarter-supported feature-length soul music documentary Syl Johnson: Any Way The Wind Blows.

Directors' Statement:

"When we first heard Other Music was closing, we were devastated. We both have a deep connection to the store. Rob is an ex-staff member, and Puloma was a longtime customer and a friend to many people at the store. Other Music was a place where we both learned a lot about music, were introduced to New York City culture, and gained a second family in a daunting new city. Through our ties to Other Music we met each other, got married, and became filmmaking partners. We are so honored to be able to tell the story of a place that was so special to us and to our life in New York City, as it was to so many other people around the world. We hope to make a film that captures the spirit of Other Music and helps to further cement its legacy as one of New York City's most important musical landmarks."

FOR PRESS INQUIRIES CONTACT DANIEL GILL AT FORCE FIELD PR.

Risks and challenges

We anticipate facing many challenges along the way to the finish line, and we will lean on our past filmmaking experience to thoughtfully handle setbacks as they arise. We have learned that the greatest challenge for independent filmmakers is to ensure that a film is noticed and is able to rise above the huge volume of film and video entertainment that is being produced in the current media landscape. We want this film to be seen by audiences far and wide, not strictly by the community of people who already know and love Other Music. Your support and word-of-mouth will be integral to ensuring that this project will reach as wide an audience as possible. We need your help, so please spread the word about this project whether it be "IRL" or online via social media.

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  1. Select this reward

    Pledge $5 or more About $5

    Join The Staff

    Thanks for being part of this project! We'll email you a PDF of Other Music's employee manual/manifesto, and send you exclusive updates & progress reports throughout the process of making the film.

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    "Live At Other Music" Video Mixtape

    A digital download of "Live At Other Music," an album-length video mixtape of live in-store performances at Other Music filmed by Derek Yip between 1996 and 2004. Exclusively available to Kickstarter backers! PLUS the Employee Manual.

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    • Video Mixtape & Employee Manual
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    Digital Screener Of The Documentary

    A link to view a digital screener of the completed Other Music documentary before it's available to the public for home viewing. PLUS the video mixtape & the Employee Manual.

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    • Digital Screener, Video Mixtape & Employee Manual
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    Other Music x Stones Throw x APT DJ Mix

    NEW REWARD! A digital download of a 3+ hour board recording from the legendary Meatpacking District dance club APT, where Other Music hosted a monthly party. This mix is from April 26, 2005 and features Stones Throw artists Koushik & Peanut Butter Wolf plus OM's own Duane Harriott. ONLY AVAILABLE AT THIS $25 PLEDGE LEVEL.

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    • OM x Stones Throw x APT DJ Mix
    • Video Mixtape & Employee Manual
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    Postcards & Digital Screener

    Two vintage-inspired Other Music postcards, designed by Rob Carmichael of SEEN Studio from an original painting by Joan LeMay. Exclusively available to Kickstarter backers! PLUS the digital rewards.

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    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Own A Piece Of Other Music

    A handwritten bin divider card saved from the store when it closed, featuring the name of a musician or band whose music was carried at OM. PLUS two postcards & the digital rewards.

    Includes:
    • Artist Bin Divider Card
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Total-Pop! LP

    A vinyl LP of rare Swedish DIY punk & mod pop from 1979-81. PLUS two postcards & the digital rewards.

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    • Total-Pop! LP
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    Interpol LP

    A vinyl copy of Interpol's debut album Turn On The Bright Lights from Matador Records. PLUS two postcards & the digital rewards.

    Includes:
    • Interpol LP
    • Postcard
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    Elvis Costello's Receipt

    Elvis Costello's receipt from a trip to Other Music in 2011. Find out what albums he bought & add them to your own collection-- he has great taste. PLUS two postcards & the digital rewards.

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    • Elvis Costello's Receipt
    • Postcard
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    Belle & Sebastian Poster

    24" x 36" double-sided poster from the original Jeepster Records/The Enclave release of Belle & Sebastian's "If You're Feeling Sinister," Other Music's best selling album of all time. Advertisement for 1997 concerts in Scotland on back. PLUS two postcards & the digital rewards.

    Includes:
    • Belle & Sebastian Poster
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    Vampire Weekend Signed LP

    A vinyl copy of Vampire Weekend's self-titled debut album, autographed by Ezra Koenig. PLUS two postcards & the digital rewards.

    Includes:
    • Vampire Weekend Autographed LP
    • Postcard
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    Duane Harriott 12" Vinyl + CD Pack

    Disco re-edits from Other Music's Duane Harriott-- the Devin Dare "Get To It" 12" single and the Stilove4music 2x CD compilation featuring "Stronger" by Bim Marx. PLUS two postcards & the digital rewards.

    Includes:
    • Devin Dare 12" Single + Stilove4music 2x CD
    • Postcard
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    The Monks & Faust DVD/CD Pack

    Film & music from 2 great German bands that were Other Music favorites, The Monks & Faust. Pack includes a DVD of The Monks documentary (with a scene filmed at OM) plus The Monks 2x CD tribute album "Silver Monk Time" and a DVD of "Faust: Live At Klangbad Festival" from Play Loud! Productions. PLUS two postcards & the digital rewards.

    Includes:
    • The Monks & Faust DVD/CD Pack
    • Postcard
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    Signed "Meet Me In The Bathroom" Book

    A hardcover copy of the book "Meet Me In The Bathroom: Rebirth And Rock And Roll In New York City 2001-2011" autographed by the author Lizzy Goodman, from HarperCollins. PLUS two postcards & the digital rewards.

    Includes:
    • "Meet Me In The Bathroom" Autographed Book
    • Postcard
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    Own A Piece Of Other Music - NEW

    NEW REWARD! A laminated blue and orange genre section sign saved from the store when it closed. PLUS two postcards & the digital rewards.

    Includes:
    • Laminated Genre Section Sign
    • Postcard
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    Other Music "Price Tag" Tote Bag

    A black canvas tote bag featuring Other Music's signature yellow price tag and logo, designed by Michael Naylon and exclusively available to Kickstarter backers! The tote is 100% cotton, made in the USA and great for carrying records or anything else. PLUS two postcards & the digital rewards.

    Includes:
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    • Postcard
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    Village Voice Best Of NYC Certificate

    One-of-a-kind original 8.5" x 11" framed certificate from the Village Voice naming Other Music "Best Place To Shop When You're In The Mood For German Techno & François Hardy" in 2013. PLUS two postcards & the digital rewards.

    Includes:
    • Village Voice Certificate
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Rushmore Soundtrack Signed LP

    A vinyl copy of the Rushmore movie soundtrack, personally autographed with your name by Jason Schwartzman! PLUS two postcards & the digital rewards.

    Includes:
    • Rushmore Soundtrack Autographed LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Milk N' Cookies Signed Poster

    11" x 17" framed poster autographed "To Other Music" by the power pop band Milk N' Cookies at their in-store performance in 2016. PLUS two postcards & the digital rewards.

    Includes:
    • Milk N' Cookies Autographed Poster
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Gary Wilson In-Store Photo Print

    8.5" x 11" framed photo print from an Other Music in-store performance by Gary Wilson ("You Think You Really Know Me") in 2002. PLUS two postcards & the digital rewards.

    Includes:
    • Gary Wilson Photo Print
    • Postcard
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    Neon Indian Signed Poster

    Framed 16" x 24" poster autographed "To my brothers from an 'Other' mother" by Alan Palomo of Neon Indian. PLUS two postcards & the digital rewards.

    Includes:
    • Neon Indian Autographed Poster
    • Postcard
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    Dirty Projectors Signed Poster

    18” x 24” Dirty Projectors “Bitte Orca” poster autographed by the entire lineup of the band from that album. PLUS two postcards & the digital rewards.

    Includes:
    • Dirty Projectors Autographed Poster
    • Postcard
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    Other Music "Price Tag" T-Shirt

    A t-shirt featuring Other Music's signature yellow price tag and logo, designed by Michael Naylon and exclusively available to Kickstarter backers! Available in a variety of men's and women's sizes. PLUS two postcards & the digital rewards.

    Includes:
    • T-Shirt
    • Postcard
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    Village Voice Best Of NYC Certificate

    One-of-a-kind original 8.5" x 11" framed certificate from the Village Voice naming Other Music "Best Vinyl Record Store" in 2013. PLUS two postcards & the digital rewards.

    Includes:
    • Village Voice "Best Vinyl Record Store" Certificate
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    DIIV Vinyl Test Pressing

    Test pressing of DIIV's "Oshin" LP from Captured Tracks. PLUS two postcards & the digital rewards.

    Includes:
    • DIIV Vinyl Test Pressing
    • Postcard
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    Wild Nothing Vinyl Test Pressing

    Test pressing of Wild Nothing's "Nocturne" LP from Captured Tracks. PLUS two postcards & the digital rewards.

    Includes:
    • Wild Nothing Vinyl Test Pressing
    • Postcard
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    Mogwai Signed Vinyl LP

    Autographed copy of the new double LP from Mogwai, "Every Country's Sun." PLUS two postcards and the digital rewards.

    Includes:
    • Mogwai Autographed LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Rushmore Soundtrack Signed LP

    A vinyl copy of the Rushmore movie soundtrack, personally autographed with your name by Jason Schwartzman! PLUS two postcards & the digital rewards.

    Includes:
    • Rushmore Soundtrack Autographed LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Cornelius "Fantasma" Framed Poster

    18" x 24" framed poster from the 1998 Matador Records release of "Fantasma" by Cornelius (#19 on Other Music's all-time best selling albums list). PLUS two postcards & the digital rewards.

    Includes:
    • Cornelius Framed Poster
    • Postcard
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    Rough Cut Screening & Tote Bag

    A ticket to an exclusive rough cut screening of the film before it’s completed. Screenings will be held in NYC and LA only, travel/accommodations not included. PLUS a tote bag, two postcards & the digital rewards.

    Includes:
    • Rough Cut Screening Ticket (NYC or LA)
    • Tote Bag
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Mac DeMarco Signed Vinyl LP

    Autographed copy of Mac DeMarco's "Rock And Roll Night Club," LP from Captured Tracks. PLUS two postcards & the digital rewards.

    Includes:
    • Mac DeMarco Autographed "Rock And Roll Nightclub" LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Mac DeMarco Signed Vinyl LP

    Autographed copy of Mac DeMarco's "2" LP from Captured Tracks. PLUS two postcards & the digital rewards.

    Includes:
    • Mac DeMarco Autographed "2" LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Mac DeMarco Signed Vinyl LP

    Autographed copy of Mac DeMarco's "Salad Days" LP from Captured Tracks. PLUS two postcards & the digital rewards.

    Includes:
    • Mac DeMarco Autographed "Salad Days" LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    MacDeMarco Signed Vinyl LP

    Autographed copy of Mac DeMarco's "Another One" LP from Captured Tracks. PLUS two postcards & the digital rewards.

    Includes:
    • Mac DeMarco Autographed "Another One" LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Mac DeMarco Signed Vinyl LP

    Autographed copy of Mac DeMarco's "This Old Dog" LP from Captured Tracks. PLUS two postcards & the digital rewards.

    Includes:
    • Mac DeMarco Autographed "This Old Dog" LP
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Rough Cut Screening & T-Shirt

    A ticket to an exclusive rough cut screening of the film before it’s completed. Screenings will be held in NYC and LA only, travel/accommodations not included. PLUS a t-shirt, two postcards & the digital rewards.

    Includes:
    • Rough Cut Screening Ticket (NYC or LA)
    • T-Shirt
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Stephin Merritt Signed Book + Crossword

    Stephin Merritt left his partially-completed New York Times crossword puzzle page behind on a trip to Other Music in 2010 and now it can be yours! Comes with an autographed hardbound book of lyrics from the Magnetic Fields “50 Song Memoir” album from Nonesuch Records. PLUS two postcards & the digital rewards.

    Includes:
    • Magnetic Fields Autographed Book & Stephin Merritt's Crossword
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Arthur Russell Vinyl Pack

    A pack of 3 vinyl Arthur Russell reissues from Audika Records-- “World Of Echo,” “Instrumentals,” and “Corn.” PLUS two postcards & the digital rewards.

    Includes:
    • Arthur Russell LP Pack
    • Postcard
    • Digital Screener, Video Mixtape & Employee Manual
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    Reward no longer available 5 backers