Project image
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CHF 55,621
pledged of CHF 120,000pledged of CHF 120,000 goal
46
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 31 2019 12:45 PM UTC +00:00
CHF 55,621
pledged of CHF 120,000pledged of CHF 120,000 goal
46
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 31 2019 12:45 PM UTC +00:00

About


How it all started

As it is often the case, it all started around a few drinks and two long-time friends discussing their common passion: the world of horology.

The rest of the evening remains a little unclear but what stuck was the motivation to launch our own brand. It was after a contribution to a watchmaking project on a crowdfunding platform that the idea sprang up in our minds.

We then asked ourselves: why not us, too?

We are fortunate enough to live in a time where launching entrepreneurial projects does not require as much financial investment as it did before, a time where we have a wide array of options and solutions to get where we want to be.

The idea

We grew up in the country of watchmaking. Traditional values and know-how are embedded in us. Ambitious, very influenced by urban trends, we began to draw the sketches of a watch that would define us.

Being Swiss, there was no room for error on the quality. Passionate about the watchmaking domain, our first step was to surround ourselves with the most qualified people in the field. We had the chance to come across open professionals that believed in our project and today, these are people that we call friends.

First sketches
First sketches
First 3D printing
First 3D printing

A recognizable watch

The central element of our watch - the crown - identifiable at a glance, represents our brand and most importantly our philosophy.

It reflects the different facets of our personalities.

Our watch is provocative but classy, sporty but dressed, affordable but of high quality and labeled "Swiss Made".

​The birth

It is based on all these reflections and contradictions that PRiSM was born. PRiSM is the coexistence, the osmosis, the different facets of your personality. Different behavior depending on your mood, your environment and the people around you. PRiSM is you, me, us. Like the facets of a prism, your reflections are ever-evolving. Appearances can take different hues, different textures, different colors. 

We revisit watchmaking as a prism redefined light.

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 Smart Metropolitan - Full Black edition
Smart Metropolitan - Full Black edition
Smart Metropolitan - White Hybrid edition
Smart Metropolitan - White Hybrid edition
Smart Metropolitan - Black Hybrid edition
Smart Metropolitan - Black Hybrid edition
Smart Metropolitan
Smart Metropolitan


Premium Rebellion - Black edition
Premium Rebellion - Black edition
Premium Rebellion - White edition
Premium Rebellion - White edition
Premium Rebellion
Premium Rebellion



  • Diameter of the case:                            44 mm
  • Height of the case:                                12 mm
  • Weight of the case:                               115 g
  • Water resistance:                                   3 ATM (30 meters/98 feets)
  • Steel quality:                                           316L


Dial

Our dial is all in relief and geometrical shapes representing a dodecagon giving it an unpredictable appearance depending on the light. It also displays Super-LumiNova® engraved numbers visible during night time.

Our hour and minute hands are covered with phosphorescent pigments in the center and polished on the outside. Our second's hand is mat and colorful. The color of the second's hand determines the color of the Super-LumiNova® on the rest of the watch. Our dial also exhibits a date window at 3 o’clock.

Everything is protected by an elegant finely-worked stainless steel case and two anti-reflective sapphire glasses; one on the front and one the back giving a beautiful view on the automatic movement.


Crown

The central element of our watch - the iconic crown - identifiable right away by its unique shape, represents our brand and most importantly our philosophy.

It reflects the different facets of our personalities.

Serial number engraving

Every PRiSM watch is engraved with a serial number (limited to 500 pieces for the fundraising campaign) and labeled "Swiss Made”.

Movement specifications

We wanted it automatic and not quartz because it is, from our point of view, a sign of quality. We are also fascinated by the oscillating movements of this beating heart, of those inert pieces that once assembled come to life.

Leather straps

Our 22 mm genuine leather straps are available in black and brown color which both come with a stainless steel engraved buckle matching the crown.

Packaging

Your PRiSM watch will arrive in a beautiful synthetic leather pouch with an embossed logo also usable as a travel case during your trips or anything that makes you happy. From our personal experience, we know that beautiful watch boxes such as wooden one are not practical at all. It is nice to get one but, after you unwrap your watch, it takes up lot of space so we aimed for practicality with this multifunctional pouch.

Stretch goal

If we reach this goal, every watch backer gets a free gift.

Swiss Made

PRiSM Watches defines itself as a dynamic, innovative and young brand that maintains the traditions and values of Swiss watches. The "Swiss Made" labeling of our watches represents a significant pride for us because we are attached to our country and its values. Around the world, "Swiss Made" is linked to a clear promise of service, quality, and know-how. But Switzerland is also a country that combines creativity and reliable customer service. 

These values are also ours.

Every PRiSM watch embodies a Swiss movement and is assembled and controlled in Switzerland.


Timeline

Social medias

Press

Team

We are well surrounded by professionals who no longer need to prove themselves in the field of watchmaking. This, along with our personal experiences in the industry will help us build the future of a great brand.




Special Thanks 

Corinne, Dimitri, Emily, François, Nicolas, Richard, Shqipe, Sarah


Shipping and taxes

Shipping worldwide, PRiSM Watches participates in 30 CHF on every order, meaning that most European countries get free shipping. In short, you will only pay if the shipping costs excess 30 CHF. Customs duties and taxes are the buyer’s responsibility upon delivery.


Tested

Our prototypes have been rigorously tested in laboratory (sealing, scratches on sapphire glasses, water resistance, etc.) and on the wrist by ourselves and our friends for over nine months. Minor modifications will be made during production such as the finish of the movement which will reach TOP quality (even MORE beautiful!). We ensure that product quality is as perfect as any swiss luxury watch brand should be.

Are you worried about the sharpness of the crown? 

Ourselves and our friends tested the watches on our wrists during more than nine months and we can confidently assure you that you will not feel the crown scratching your skin. We performed multiple trials to find the perfect fit and figured out that with a 45° angle the crown hugs perfectly the form of your wrist and hand.


Warranty

The warranty is valid for two (2) years upon reception of the watch and covers any functional defects that may result from faulty manufacturing. PRiSM will repair your watch free of charge. Every PRiSM watch comes with a warranty card matching the serial number of the watch.

Risks and challenges

The main risk of our project is not being able to rise our financial goal. This goal represents the lowest amount necessary to answer our minimum production. Be sure that we set this objective at the rock-bottom and our margin constitute almost nothing behind! The main idea of this Kickstarter is to respond to our first production and to set forth our brand! When the objective is reached, be certain that you will hear about us and be happy with your investment!
For the rest, it was a challenging three years journey but we were lucky enough to surround ourselves with very friendly professionals who gave us advice and support during our whole project development.

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Support

  1. Select this reward

    Pledge CHF 1 or more About US$ 1.00

    Because you love us but not that much!

    Thank you for your help in achieving our dream. We are honoured to count you as one of our family member.
    We can say that you have perfect taste in watches!
    Luv ya!

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  2. Select this reward

    Pledge CHF 495 or more About US$ 496

    Early bird

    1x PRiSM watch - Smart Metropolitan or Premium Rebellion (choose the model later)
    1x Genuine leather strap with engrave buckle
    1x Synthetic leather pouch

    Automatic movement
    Swiss Made

    You save CHF 495.- on the future retail price (50% OFF)

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    Ships to Anywhere in the world
    Limited 12 backers
    CHF
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  3. Select this reward

    Pledge CHF 535 or more About US$ 536

    Smart Metropolitan - Full Black edition

    1x PRiSM watch - Smart Metropolitan - Full Black edition
    1x Black genuine leather strap with black engraved buckle
    1x Synthetic leather pouch

    Automatic movement
    Swiss Made

    You save CHF 455.- on the future retail price (46% OFF)

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    Ships to Anywhere in the world
    Limited 2 backers
    CHF
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  4. Select this reward

    Pledge CHF 535 or more About US$ 536

    Smart Metropolitan- White Hybrid edition

    1x PRiSM watch - Smart Metropolitan - White Hybrid edition
    1x Black genuine leather strap with silver engraved buckle
    1x Synthetic leather pouch

    Automatic movement
    Swiss Made

    You save CHF 455.- on the future retail price (46% OFF)

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    Ships to Anywhere in the world
    Limited 0 backers
    CHF
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  5. Select this reward

    Pledge CHF 535 or more About US$ 536

    Smart Metropolitan- Black Hybrid edition

    1x PRiSM watch - Smart Metropolitan - Black Hybrid edition
    1x Black genuine leather strap with black engraved buckle
    1x Synthetic leather pouch

    Automatic movement
    Swiss Made

    You save CHF 455.- on the future retail price (46% OFF)

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    Limited 3 backers
    CHF
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  6. Select this reward

    Pledge CHF 535 or more About US$ 536

    Premium Rebellion - Black edition

    1x PRiSM watch - Premium Rebellion - Black edition
    1x Brown genuine leather strap with silver engraved buckle
    1x Synthetic leather pouch

    Automatic movement
    Swiss Made

    You save CHF 455.- on the future retail price (46% OFF)

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    Limited 6 backers
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  7. Select this reward

    Pledge CHF 535 or more About US$ 536

    Premium Rebellion - White edition

    1x PRiSM watch - Premium Rebellion - White edition
    1x Brown genuine leather strap with silver engraved buckle
    1x Synthetic leather pouch

    Automatic movement
    Swiss Made

    You save CHF 455.- on the future retail price (46% OFF)

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    Limited 3 backers
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  8. Select this reward

    Pledge CHF 990 or more About US$ 992

    Duo pack offer

    2x PRiSM watches - Premium Rebellion or/and Smart Metropolitan (choose the models later)
    2x Genuine leather straps with engraved buckles
    2x Synthetic leather pouches

    Automatic movements
    Swiss Made

    You save CHF 990.- on the future retail price (50% OFF)

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Funding period

- (30 days)