We’re live! Meet Pigzbe!
Introducing the newest member of the Primo familyToday we’re back on Kickstarter to launch Pigzbe: a hands-on home for digital pocket money and allowances, that helps children 6+... Read more
7 days to go: New product launch!
We’re launching a brand new product in 7 days!
There, I’ve said it. We’re launching a brand new product, one that will teach your kids a brand new 21st-century skill,... Read more
24 hours to go of our Savannah Super Series
Hello friends! Our newest campaign is almost over, so we wanted to send a short but sweet shout out to the loyal backers who have been with us from the... Read more
We’re live! Introducing the Cubetto Super Series
A brand new, exclusive-to-Kickstarter launch
As a thank you to our loyal community – you! – today we’re back on Kickstarter to introduce a brand new, one-of-a-kind adventure for... Read more
Behind the scenes at Primo Toys with Amazon Video
Hey there backers!
We’re getting in touch with some exciting news. The little project you backed a while ago? You helped us to take it to unimagined heights, and you... Read more
Kickstarter Gold delivery update
It’s a good day at Primo HQ. You’ll find us waving from beneath piles of products being prepped for shipping. Rewards delivery day is close as we work... Read more
$160k funded, and a free bag of blocks!
Friends! The turn out on our new campaign has been overwhelming. 24 hours in, and over 166% funded. $166,000 from 909 backers… Thank you!
This means that... Read more
We're live again...
We’ve done it. We're live again! We’re also sleepy, dazed, and slightly confused from last night’s cheesy pizza dreams.
We’re also happy and excited about repeating this experience, but we... Read more
One last present...
We’re going live tomorrow, which means tonight’s the night of t crossing, i dotting, pizza eating, no sleeping. We just had one last surprise for ye old guard.
We originally... Read more
Counting down the days
Seeing dozens of humans, from all walks of life, all over the world, come together over a common cause is nothing short of a privilege.
From the Americas to Asia.... Read more
From Alpha to Beta
A better book
Backers! Thank you for your book survey contributions. Now we’ve not only zeroed in on our next two maps, but we also know how to make our... Read more
We're coming back!
After an eventful, and humbling year of progress, in no small measure attributable to the community that made us (YOU), we'll be returning to Kickstarter this summer.... Read more
1 year later
“Ding! Ding! Ding!”
One year ago, in a little East-London canal-side studio, Spring was in the water. An app cobbled from scraps of code “dinged” in each new backer. The... Read more
Open for business!
We’ve been waiting for this moment. So have 6,553 of you. 207 days have passed since Cubetto raised a record breaking $1,596,457. To this day, the most crowdfunded ed-tech... Read more
We trust you've stayed warm and fuzzy throughout this seasonal transition. Winter is coming after all. We've been quiet because good updates take time. If this won't be... Read more
A 1/2 update
With all hands on deck, and little time to spare, we're super focused on the logistical challenges that sending 6,000+ units to 96 countries present. An exciting step,... Read more
All systems go!
Our production line is officially rolling. Bits and atoms are all coming together on the factory floor. This is it! We also have news on patent trolling, competitions, maps, awards,... Read more
Anything to declare?
Friends of Cubetto!
It's been a VERY eventful month at Primo Toys HQ. We have some truly great news, and some less pleasant news for you. We’ll give it to... Read more
Slow and steady...
Primo Toys reporting for duty.
In the words of Spongebob squarepants… we’ll be brief.
We’ve been on the road this month. From China to Austria to Texas. Racking up miles in... Read more
Shipping details + Monthly update
Backers! Hello again!
It's time for your monthly update!
It's also time to collect shipping details. In addition to this update you should receive a separate email with a link... Read more
We've only just begun...
Three years ago, together, we gave birth to Primo Toys. A clear mission, to make technology accessible for a new generation of creators, kept us focused. Three years later this...... Read more
It's more than a sum. It's a testament to possibility, opportunity, transformation. It's greater than great, and we thank you for letting us share this moment with you! Thank you so... Read more
Stretch goal update, TIME Magazine
New blocks update
We’re on a direct line with China to expedite production of our 3 new blocks. We'll soon have a delivery date and an upgrade option.
New maps... Read more
500k and 2,000+ Backers!
Backers great and mighty! Wherever you came from! Thank you!
You got us to $500k. More than a sum, it is a huge step forward in creating this new standard... Read more
Doubled the Double! Managing rewards
Backers! 400%+ and racing! Our second stretch goal is getting closer by the minute. We want to get these new blocks made, and we're also figuring out a way to... Read more
300%! Stretch Goal 2! New idea!
Mighty Backers! 300% funded in less than a week! just WOWZA! And of course thank you! After a day long trip we're in Austin TX for the first leg of... Read more
$250k, and a free map for all!
We just wizzed past our first stretch goal at $250k! A special mention to Sean who tipped us over the line! Thank you Sean! And thank you all!
This means:... Read more
Backers big and small! Thank you for getting us to more than double our original goal at £200k, on our 3rd day! We're now doubly excited about the direction this could... Read more
Day 3 - Mini update
We're closing for the day, but wanted to part with some news that might excite you.
Media love! Fast Company featured Cubetto both in Co. Design and Co. Create, while... Read more
More blocks, more stretch goals!
We're still gobsmacked! $100k in a record 17 hours. Now on $165k in less than 48 hours, with almost 800 backers! Welcome to Primo Toys, and thank you!
We have... Read more
Thank You! + Stretch Goals!
Thank you! All of you! $100k+ in 17 hours! Ben is on a call with our supply chain partners as we speak to kick off production. Cubetto will be... Read more
"Congratulations! Today is your day. You're off to Great Places! You're off and away"
A bit of Dr.Seuss seems like a fitting start to the journey we're on. We've hit more than $70,000 from 340+ backers, in less than 12 hours.
Thank you!... Read more