A 1/2 update
With all hands on deck, and little time to spare, we're super focused on the logistical challenges that sending 6,000+ units to 96 countries present. An exciting step,... Read more
All systems go!
Our production line is officially rolling. Bits and atoms are all coming together on the factory floor. This is it! We also have news on patent trolling, competitions, maps, awards,... Read more
Anything to declare?
Friends of Cubetto!
It's been a VERY eventful month at Primo Toys HQ. We have some truly great news, and some less pleasant news for you. We’ll give it to... Read more
Slow and steady...
Primo Toys reporting for duty.
In the words of Spongebob squarepants… we’ll be brief.
We’ve been on the road this month. From China to Austria to Texas. Racking up miles in... Read more
Shipping details + Monthly update
Backers! Hello again!
It's time for your monthly update!
It's also time to collect shipping details. In addition to this update you should receive a separate email with a link... Read more
We've only just begun...
Three years ago, together, we gave birth to Primo Toys. A clear mission, to make technology accessible for a new generation of creators, kept us focused. Three years later this...... Read more
It's more than a sum. It's a testament to possibility, opportunity, transformation. It's greater than great, and we thank you for letting us share this moment with you! Thank you so... Read more
Stretch goal update, TIME Magazine
New blocks update
We’re on a direct line with China to expedite production of our 3 new blocks. We'll soon have a delivery date and an upgrade option.
New maps... Read more
500k and 2,000+ Backers!
Backers great and mighty! Wherever you came from! Thank you!
You got us to $500k. More than a sum, it is a huge step forward in creating this new standard... Read more
Doubled the Double! Managing rewards
Backers! 400%+ and racing! Our second stretch goal is getting closer by the minute. We want to get these new blocks made, and we're also figuring out a way to... Read more
300%! Stretch Goal 2! New idea!
Mighty Backers! 300% funded in less than a week! just WOWZA! And of course thank you! After a day long trip we're in Austin TX for the first leg of... Read more
$250k, and a free map for all!
We just wizzed past our first stretch goal at $250k! A special mention to Sean who tipped us over the line! Thank you Sean! And thank you all!
This means:... Read more
Backers big and small! Thank you for getting us to more than double our original goal at £200k, on our 3rd day! We're now doubly excited about the direction this could... Read more
Day 3 - Mini update
We're closing for the day, but wanted to part with some news that might excite you.
Media love! Fast Company featured Cubetto both in Co. Design and Co. Create, while... Read more
More blocks, more stretch goals!
We're still gobsmacked! $100k in a record 17 hours. Now on $165k in less than 48 hours, with almost 800 backers! Welcome to Primo Toys, and thank you!
We have... Read more
Thank You! + Stretch Goals!
Thank you! All of you! $100k+ in 17 hours! Ben is on a call with our supply chain partners as we speak to kick off production. Cubetto will be... Read more
"Congratulations! Today is your day. You're off to Great Places! You're off and away"
A bit of Dr.Seuss seems like a fitting start to the journey we're on. We've hit more than $70,000 from 340+ backers, in less than 12 hours.
Thank you!... Read more