About this project
Hello – We are Pretty Nostalgic.
For the past two years we have produced a beautifully printed and independent, vintage home and lifestyle magazine but now we want to transform into a society!
The Pretty Nostalgic Society will continue to publish great British content, but now we will now publish a quarterly book called the Pretty Nostalgic Compendium instead of our magazine, and we hope to do much more!
We need to raise at least £8,000 to print more copies of our future Compendia which will allow us to be stocked in a wider variety of independent shops, to recruit new members and to promote our Pretty Nostalgic Society at the brilliant Goodwood Revival in September.
We are offering a range of opportunities:
You can order an advance copy of our next issue - The Pretty Nostalgic Goodwood Revival special issue for £10 (it will retail at £12) The theme of this issue is British Endeavour and you can find more details of its contents below. You can buy any of the rewards for yourself or as a gift for someone else and delivery details will be taken if the campaign is successful.
- You can buy an annual membership of The Pretty Nostalgic Society and get 4 brilliant issues of our Pretty Nostalgic Compendium per year and the chance to work with us.
- If you have an independent British business you can also join us as a member or even sponsor a future issue - and we send you publications worth more than your subscription so you can make a profit selling them to your customers and get the chance to work with us and connect with our members.
We are offering life membership for those who really want to help us, understand what we a trying to do and share our vision.
However, If you are already a member and would like to support us further then perhaps you would like to buy our A3 Pretty Nostalgic Pledge poster?
This project is very exciting - this has never been attempted before, but we have big plans : We dream of having Pretty Nostalgic groups meeting across the country, socialising, sharing skills and creative ideas, swapping resources and inspiring each other to try new things while supporting local shops and businesses. but whatever happens it is certain that we can do far more by working together and becoming a membership society rather than staying a magazine.
If we exceed our fund-raising target, we have plans to run a Pretty Nostalgic festival and publish inspiring books printed in Britain, written by passionate people and sold by independent bookshops and businesses that are at the heart of communities (rather than on Amazon!)
Our current subscribers are totally behind us and are raring to go!
Many of our member are crafty types who already contribute all our features. They offer their wonderful talents in illustration, photography and design and now they are preparing to set up local meetings and are looking forward to getting together all over Britain and even beyond. They would love you to join them! (please don't feel you have to contribute or take part in order to join us, if you just want to read our publications that is totally fine too) We hope to get the first local groups meeting before the end of 2014 and to develop online forums too.
We want to bring history-loving, mindful and creative people and independent businesses together and everyone is welcome to join.
This kickstarter is not a simple product endorsement, but a call to arms of like minded people - if this isn't your cup of tea you will probably know that by now and I thank you for your attention so far.
If, however, you feel like you agree with what we have said and want to know more then please read on and we will explain the whats and why's.
We launched Pretty Nostalgic as a bi-monthly vintage home and lifestyle magazine in May 2012 and we have published 13 beautiful issues and gathered thousands of lovely subscribers and many thousands of loyal readers. We have also published a book – Pretty Nostalgic Home, an illustrated sister publication The Vintage Scrapbook – Sunny Days and 2 ranges of greetings cards.
Our publications are carefully curated and edited by Nicole Burnett, the founder and publisher of Pretty Nostalgic and beautifully designed by Rae Edwards our Art Editor. The pages are not minimalist but filled with colourful artwork and a profusion of genuine vintage and previously unpublished illustrations. All our contributors are subscribers and they offer their talents for free because they want to share their passions and skills with others and we in turn help to promote their work to the wider world. We are in no way exclusive, anyone can join and most of our contributors have never submitted to a magazine before.
We want our members to enthuse each other - enthusiasm comes from the ancient Greek en theos meaning the god within and with enough enthusiasm and passion we can do brilliant things. We don't want to rely on income from advertisers or publish the work of journalists who write about what's on trend and use google for their research, we want to work with wonderful people who are striving ahead, living their dreams have a passion for what they do and who want to share with others.
We aim to work with our members to
- Research, collect, record and publish both the everyday and spectacular histories of British people, places and things and share memories.
- Share experiences and traditional skills in homemaking, gardening, cooking, preserving, crafting, creating, upcycling, making,mending, collecting, singing and dancing.
- Encourage hands-on, sustainable and self-sufficient ways of living.
- Promote a more mindful and heartfelt approach to giving and consuming.
- To live in the modern world without being beholden to it.
- To help and support fellow members.
- To support and promote our business members.
We will stop producing our bi-monthly magazine and instead publish 4 quarterly issues of the seasonal Pretty Nostalgic Compendium.
- Published as a book in September, December, March and June, It will have between 144 and 200 pages with no advertising.
- Perfect bound in a compact 210 by 240 cm size, printed lithographically on thick uncoated forest friendly paper with vegetable inks by a family run printers in South Wales.
- Have the same ethos, variety of features and beautiful design of our previous magazine.
- It will contain 100% original content and feature British history, homes, gardens, food, fashion, crafts and communities exploring the themes of remember, treasure, provide, maintain, craft, inspire and delight which we feel are the essential elements of being human.
- Be written by our members, for the benefit of our members.
- Retail at £12 per issue.
The Pretty Nostalgic Compendium is sent out free to all members, saving them money on the cover price, in addition they get exclusive member discounts, offers and competitions and the chance to meet with other members locally, regionally and nationally as well as online.
Our next issue
This will be published in September 2014 and we are very excited as we are working with the team at Goodwood to produce a Goodwood Revival special issue which we will be selling at the event between the 12th and 14th September 2014. We will be officially launching The Pretty Nostalgic Society at the Goodwood Revival and we need to print lots of copies to take full advantage of this amazing opportunity to promote at this prestigious event.
The Goodwood Special Issue, themed on British Endeavour
Including features on Classic British cars, vintage camera guides, inspiring lady aviators, Douglas Bader, The joy of crafting, Scouting collectables, paper upcycling projects, vintage fashion, make do and mend and much more.
More about Pretty Nostalgic
Pretty Nostalgic is essentially anti-mass-consumerist, not because we want to stand on a political soap box or campaign to save the planet - instead we want to empower people to be more human and joyful by living more simply and regaining more control over where and how they live, what they eat, wear, feel and look like.
Many of us have outsourced all major life processes to big multi-national companies without realising it. We have more money than we have ever had as a society, but we are in an endless cycle of feeling pressure to work harder, to earn more money, to buy more things which we don't really need and don't have the time to appreciate or enjoy!
There is nothing wrong with buying lots of stuff or being materialistic, but if we keep buying and spending and we are still unhappy and not satisfied then perhaps we need to try something else instead - money and stuff isn't the key to happiness so what is?
I trained as a museum curator and have spent a lot of time working with the elderly through reminiscence work and it seems to me that in the past, yes, there was terrible poverty and suffering and horrible things happened which we would never want to go through again but even though people had less, their focus was very local, they enjoyed close relationships with their communities, spent their money with people they saw everyday and directly provided and produced for their own families, feeling a sense of pride which no money can buy which remained with them all their lives. Will we get the same level of satisfactions from our lives when we look back?
We are not extremists by any means, we like living in modern times, we have no intention of giving up our laptops, mobile phones or toilet paper, but neither do we wish to be beholden to today’s society which tries to tell us what we need and what to buy and allows us to be dictated to by advertising agencies and big corporate companies. Instead we want to try buying what we can locally and putting our hard earned money directly into the hands of makers who take pride in what they do and appreciate our custom.
We also believe that people have evolved to produce and live in a hands-on way rather than passively consuming things we are spoon-fed by those who consistently put profit before everything and everybody else.
So who are Pretty Nostalgic people?
We love providing for our families, even if it is in very small ways, some of us like growing and making our own food, others enjoy crafting and upcycling beautiful things for our homes or creating heartfelt gifts for our loved ones. We all feel the need to look back, reminisce, remember and honour those who have lived before us and believe that passing on histories and stories from past generations and preserving treasured objects and traditions is a huge part of being human and makes us what we are. We appreciate history, people and places and we are unashamedly Pretty Nostalgic.
True Pretty Nostalgic people are kindred spirits. They are all ages and enjoy different things, come from all over the world with random backgrounds, income levels and experiences. But they have lots in common, share many passions and have enquiring minds. They want to be more independent, resourceful, and want to learn, to share and not follow the crowd and although they often feel like the odd ones out, they have enough conviction to keep living their slightly alternative lifestyles, finding new ways to express themselves, be happy and feel proud. They certainly don’t feel the need to trawl shopping centres buying cheap tat at the weekend in order to get a buzz.
How you can help us?
If you believe in us - please join us - we want to develop a new way of publishing, one which focuses on people rather than profits. I have been told so many times that Pretty Nostalgic wont survive without advertising. But I totally believe that we can!
We don't want money for nothing, our publications are beautiful and well worth the money, and we will be reinvesting all we can back into the society. But we need members who pay upfront so that we can pay for our print runs in advance and plan for the future. By working co-operatively we can help many artisan makers and small independent shops and businesses to thrive too.
We specifically need help to raise funds to allow us to increase our print run for the next issue so we can sell lots of copies to the many thousands of visitors who will be attending The Goodwood Revival, and help us to recruit more new members. We also need the funds to help us organise and launch our online member forums, and local and regional groups.
We would love you to join us as a member and become a part of our Pretty Nostalgic family – perhaps you would like to feature or contribute, share your passions or expertise? or just read about other similar minded people?
We need lots of different types of help, and not just money. So, if you have a skill which you think could benefit us and you would like to work with us, please get in touch. We are also open for investment from those who understand what we wish to achieve and don't wan't to compromise our goals.
We have a number of funding options, most but not all of them include membership of the society. You can find more information about us on our website www.prettynostalgic.co.uk and I am happy to answer any questions just email me firstname.lastname@example.org
Wishing you many happy days from vintage ways,
Risks and challenges
We are experienced publishers with an excellent track record, reputation and loyal supporters. Our next issue is fully planned and almost complete and will go to print even without the kickstarter funding, but with the funding we can print and then sell more copies and raise the money which will allow us to fully transform from a magazine to a society.
There is no denying that print can be very risky but reading a good printed publication is a holistic experience, we print on beautiful uncoated stock and the paper we use combined with the vegetable ink print, makes it smell wonderful. I think it is so important to be able to hold what you are reading in your hand, for it to be tactile and to be able to flick and scan the whole work and then zoom in with your eyes to bits of the page that attract you. I like reading a good digital feature, but don’t get the same enjoyment perusing it as I do with print, I just can’t get a feel for the subject matter, and the ebb and flow of the content. I am careful to curate each issue so that it works well as a whole like a flick book as well as in separate parts and I think digital is in danger of doing the same to magazines as it has for the music album. Like an album a print publication is created to be read as a whole and even if digital editors have this in mind it is not how it will be used by the audience who will just skip to the bits they prefer and ignore the rest, which of course you can do as well with a printed issue, but you are forced to visualise the whole before you can edit. Some of the best feedback I get from readers is when they say they love Pretty Nostalgic because they never know what to expect, the features are random and many of them are on unusual subjects that people wouldn’t seek out and search for but that they have gained so much from reading them and they have developed into new interests and hobbies.Learn about accountability on Kickstarter
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