We put a lot of energy and effort into designing POWER SOCKS – our knee high 15-20 mmHg graduated compression socks. We sourced the highest quality and softest micro-nylon yarns, and blended it with just the right amount of spandex, to make your legs and feet feel great all day long. We also wanted our designs to convey how we feel and think, as a small women owned women run company. We used the socks as a canvas to express our views with frankness and honesty. After months and months of hard work, Power Socks are ready to be knit just for you!
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Our guiding motto when creating this new product line was: Care about yourself & Care about each other. So before we jump into our design inspirations, we want to spend a quick minute on why taking care of the one of the hardest working parts of our body is so important. Our legs and feet are often woefully ignored in our daily self-care regime. Hours of sitting at a desk, long flights, standing for extending periods of time, running – can cause tired, achy and swollen legs and feet and increase the risk of issues like spider veins, varicose veins and DVT to name a few. Avoid the discomfort & risks by wearing graduated compression socks and improve your overall leg and vein health. They are quite simply good for you!
DAILY TLC FOR YOUR LEGS & FEET
Our legs and feet work hard for us! They support our body weight and let us walk, jump, stand, and run in heels. Just like the rest of your body, give your legs & feet the daily TLC they deserve. Our specialized knee-high graduated compression socks help healthy blood flow back to your heart by applying the greatest amount of pressure at your ankle and gradually loosening tightness up your calf. Graduated compression helps veins work against gravity to pump blood from lower extremities back to the heart. It naturally improves circulation reducing the risk of spider veins & varicose veins, and soothing swollen ankles & achy legs.
More on Uses & Features of Power Socks at the bottom!
Our unique designs for Power Socks celebrate individuality and self-expression. Every single one of our nine designs has a story behind it. We used the socks as a canvas to express our thoughts and views with frankness and honesty.
1. SAY GOODBYE
Remember when Cinderella gets a makeover and she is suddenly treated like a princess? Was she any less of a princess when she was living with her evil stepmother and stepsisters? Stereotyping and social conditioning doesn’t come out of the blue, it starts at a very young age. With media portraying women as either Cinderella or glamorized sex objects, and men as buff Mr. DIY or hapless parent, these gender straitjackets can become so restrictive and negative. We know first hand about the challenges and obstacles that come with being a woman today. Now is the time to take a stand and say enough is enough! We want to say Goodbye to Misogyny, Goodbye to Stereotypes and Goodbye to Gender Roles for good! It’s just a bunch of hot air, let it go!
2. WE RUN BETTER
Cringe worthy news cycles, our shattered faith in our leaders, endless scandals, relentless partisan viciousness… there are days when it feels like a merciless hurricane is battering us, leaving us hunkering down and clinging to our sanity. So, we decided to carve out some ‘Executive Time’ in our day. Time to forget about work, family, the news and just focus on ourselves. We are talking about running more, and getting those endorphins coursing through our veins, so that we can think past the morning tweet. This is our year of embracing the freedom and flexibility of running. We love fun runs, clear our head runs in the dead of Chicago winter, jogs, sprints, 5Ks, marathons, or walk-runs… because after all, We Run Better Than The Government.
3. WE ARE ALL HUMAN
Binary gender checkboxes are everywhere: on our drivers' licenses and passports, loan applications and job applications, birth, marriage and death certificates, you can’t escape them. A single rigid checkbox seemingly measures how our sex, gender and sexuality are expressed. Gender and sexuality aren’t binary, they are a spectrum. Everyone should be free to express, demonstrate and show the world who they are and who they love! There has never been a more pressing moment to stand up against hate and oppression than now. Choose to love. Choose to be kind. Choose to be accepting. After all, we are all HUMAN.
4. RIDE & SHINE
Why we love biking – well, it’s powered by our legs! It takes no time at all to lace up your shoes, grab your bike and get a good ride in. Plus, it’s so good for the environment, converting your calories into fuel. We love pedaling past our concrete jungle to work, or simply cruising down our lakefront and picturesque neighborhoods. We also love high intensity indoor spinning classes, which are so very hard, yet so incredibly gratifying. For all the bikers who are beginners, casual riders, commuters or those into extreme biking, thank you for zero emissions! Never lose an opportunity to Ride & Shine, coz’ it’s a great workout no matter how you spin it.
5. ME MY SWEAT & I
What do you want for the one and only body you will ever have? Do you see fitness as a means to lose weight? Boost self esteem? Get healthier? You are the only person that gets to decide what ‘fitness’ looks like, feels like, and means to you overall. Just you! Taking care of your mind and body has been and will always remain an individual’s personal journey. Starting and maintaining an active lifestyle, whether it’s waking up early for a morning run, biking to work, or getting in a precious hour at the gym takes dedication. So celebrate every goal crushed, no matter how small, and never forget that ‘Me, My Sweat & I’ always comes first!
6. STAND UP TOGETHER
Aren’t you tired of the constant dialogue swirling around us of people telling women how we need to be? Of pop culture constructing an ideal for female beauty through unrelenting thinspiration. Of politicians trying to tell us what we can or cannot do with our bodies. Well, we are too! Instead of being stifled into conforming we want to have opinions and a loud voice to express them in. We want to be unapologetically ambitious, be a boss, and define our own success! We want to sweat and become strong. And we want to persist in becoming more than just a label – Daughter, Wife, Lover, Mother. We believe that each of us has our own individual journey to make, our stand to take, and our words to speak out loud. And collectively we can stand up taller and speak out louder.
7. MY CHOICE
Even today, when we are fighting for the same issues our grandmothers’ did, the word feminism remains associated with forceful, angry women marching and burning their bras. That is such a misrepresentation. We can be as feminine as we like and still be a feminist. It quite simply is about having a choice. It’s about freedom and equality for all. If we want to wear sky high red heels for our marches, we will, because we can. And if we want to wear pussy hats and combats boots, we will, because we can. It is our choice! A feminist aeronautical engineer can have an interest in high fashion, a feminist athlete can have a closet full of Jimmy Choo’s, a feminist singer can pose provocatively… it is their choice. Abide by no one’s expectations but your own.
8. SPEAKING OUT
It has been consistent across time and history that a single strong voice can can make a difference, but many voices together can create change. We all have a choice. Choosing to remain silent, choosing indifference and inaction may seem like the safest choice because of our very human need for acceptance. And yes, speaking out oftentimes comes at a cost, but it is the silence of good men and women that empowers so many evils in the world; from domestic abuse, to human trafficking, to political corruption… the list is long. So be loud. Make a statement. Take a stand. Together, let us amplify our voice and push for the power to change!
9. NO FEAR JUST POWER
Have you ever been in a situation where you felt uncomfortable, weak or threatened? Well, you are not alone. Whether it is walking home alone at night, traveling alone, or exercising outdoors, ensuring your own physical safety is important. We strongly believe that if we give women the necessary tools to protect themselves in situations where self-protection becomes unavoidable, we will make them safer. We hope everyone decides to make time for themselves, to learn risk awareness and basic hands-on street-smart self-defense techniques to help prevent and de-escalate dangerous situations, because your strength and power matters! That is why we say NO FEAR, JUST POWER. You are stronger than you know.
Follow the instructions below to find the perfect size for you.
It took months and months of hard work and many iterations to get to this stage. From market research, to deep diving into health benefits, to months of product prototyping and testing, to selecting just the right quality yarns, to spending days picking the right colors, and doing all this without compromising on compression, fit and quality... it has been an incredible journey.
We have completed prototyping the 9 designs. They have already been tested and approved and we are ready to move on to our final step, which is to start production. Right now production is scheduled to begin the day our campaign closes. We aim to have your socks shipped out to you by end of June.
- We have pre-ordered our yarn and guessed at how much we will need, based on the designs we think will be most popular. But please please please, if you could let us know in the comments section which designs you love, we can adjust our forecast and order more yarn accordingly.
- Our rewards offer you a selection of designs and sizes, at the conclusion of the campaign - we'll message you via Kickstarter directly to retrieve your selections. It's important you reply to these messages as soon as possible so that we get them made and shipped out to you as soon as possible!
WORKOUTS: Not only do they help speed up muscle recovery, they also help stabilize muscles to prevent injuries like shin splints. Power Socks are great for marathons, triathlons, biking, golfing, dancing… really any workout!
LONG DISTANCE TRAVEL: Did you know that over 4 hours of travel can lead to swollen legs and feet and an increased risk of blood clots in your leg? Avoid the discomfort by wearing Power Socks – your new carry-on essential.
EXTENDED SITTING OR STANDING: If your job requires that you sit or stand for extended periods of time, it can lead to spider veins, varicose veins and a slew of health problems. Take preventative care by wearing Power Socks every day.
PREGNANCY: Graduated compression socks help prevent blood build up in the leg veins, and help reduce common circulatory symptoms of pregnancy like edema in the ankles, varicose veins, and tired and achy feet.
HEALTHY VEINS: Venous insufficiency can get worse over time, so it’s important to practice preventative care before any serious conditions develop. Wear Power Socks to achieve everyday vein health today and in the future!
Power Socks have a 15-20 mmHg moderate compression level, ideal for everyday wear. Our high quality soft micro nylon yarn is blended with spandex in a circular knit to deliver 360 degree stretch, and greater flexibility and comfort. Plus its tightly woven fabric blocks the entry point for UV radiation providing you with sun protection. And its reinforced heel & toes absorb pressure, and add durability and extra comfort for all day wear.
We are normal girls living in a beautiful city, loving being active, rejoicing in our curves and very thankful for the people we have in our lives.
To break the mold of stifling black, white & gray with bold colors and a powerful voice.
BE POWWFUL: Build strength so that you can defend yourself, lift your kids, boost your metabolism, elevate your endorphins, increase energy during the work day, and get a better night's rest.
FEEL POWWFUL: Gain self-respect because you are Worth It! Celebrate achieving your health and fitness goals, however small they may be. Be brave, speak up for yourself and do not hesitate to take a stand that is difficult or unpopular if it aligns with your values.
ACT POWWFUL: Exude confidence so that no one is ever able to discourage you from achieving positions of leadership and power. So that you are unapologetically assertive and are never perceived as being weak. Celebrate your small successes and let your choices, actions and words speak for you.
We all have an inner strength far greater than society tells us we do. We are POWWFUL!
Risks and challenges
POWWFUL launched in Dec 2016 as a new entrant in the activewear market. Our all-women team has extensive experience in designing and manufacturing high-quality apparel as well as global supply chain operations and finance, that enable us to fulfill orders on time. All our products are designed with love in Chicago, and made with the utmost care at hand selected manufacturers in China. We work very closely with our manufacturing partners and work on-site along with them during the entire prototyping phase. Our first two collections are carried in reputable national specialty retailers like Fleet Feet Sports and boutique studios. Our manufacturers are lined up, our yarn suppliers are on standby and our production team is waiting for our signal. We know what we're doing, and we hope that makes you confident that we will deliver what we promise, when we say we will.
We believe in complete transparency. If we encounter a hiccup you can be rest assured that we will keep you updated and in the loop. Our goal is to always engage with our customers in a transparent and responsible way, so that you are not only delighted with your POWWFUL gear, but also proud to support us.
We're deeply committed to and excited about delivering a high-quality product, on time, that we know you'll enjoy and wear with pride.
Thank you so much for your support! We are deeply grateful for the opportunity to share our stories and inspirations for Power Socks with you.Learn about accountability on Kickstarter
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