About this project
Design. Distinctly elegant, popcord matches the beautiful simplicity and sheer convenience of smartphones. Such a clean design is only made possible by selecting the most advanced manufacturing techniques.
Your keys. Keys unlock the objects you cherish. Highly customisable, popcord denotes your keys and unlocks the potential of your smartphone.
Charge and go. Take it from your key ring, plug it into any USB port, and top up your phone's battery every time you want.
Flexibility. The design and material choices of the cord allow you to easily hold and use your phone while it's charging.
Usability. We designed popcord to be a treasured everyday carry - a stylish keyring you can use as a cable to charge your phone whenever you want. Compact when closed, it doubles in length when fully extended.
Personalised. Popcord amplifies the character of your keys with its elegant contour and advanced manufacturing techniques. Its design celebrates your modern lifestyle. Just pick your flavour and stand out from the crowd.
Colours. Available in four colour combinations, you can choose between gunmetal/black, silver/white, gunmetal/red, and gold/black. The gold/black popcord is available as a different pledge.
Engravable. You can also engrave popcord with your name or your mantra. Make it your motivator or give it to a special person.
Popcord is made of precision cast zinc and a flexible rubber cord. Weighing in at approximately 12 grams, popcord measures 4 inches when extended, and 2.5 when closed.
Its body is smaller than the shift key on your keyboard!
Popcord comes with both micro USB and lightning connector, making it compatible with the majority of smartphones.
We are aware of the necessity of using original Apple MFi Lightning connectors to ensure compatibility and prevent malfunctioning. That's why we are going to use only original parts (OEM), and rely on certified suppliers for our production.
Lightning connector. Works with every iPhone, iPad and iPod with a Lightning connector.
Micro USB. Works with every smartphone and tablet with a standard micro USB connector.
If you feel that you still need a battery case, popcord micro USB is fully compatible with the great majority of the models on the market.
Popcord will never leave you hanging. With popcord attached to your keys you can charge your smartphone with any USB port on the planet: there are over 4.9 billion. Just look around you and give your phone a boost.
After thorough testing and a constant collaboration with manufacturers, our models have been approved for mass production. The supply of custom USB internal components has been organised adopting strict standards, while Lightning connectors are coming from the only Apple approved supplier.
We are now ready to launch popcord on kickstarter and count on your support to bring it to production.
All the manufacturers are lined up and ready to begin production and have helped us identify the key steps separating us from delivery:
- Order the die cast mould
- Order materials (zinc, cables, connectors)
- Organise the assembly line according to the amount of orders
- Design and manufacture the packaging
- Quality assurance inspection
- Full production
- Shipping to our warehouse
- International shipping to our backers
Please bare in mind that although popcord will be shipped as a gift, any duty or taxes on import into your country will be your responsibility, so please be aware of those potential costs.
We would like to thank all the people that helped us to launch the campaign, and in particular:
- City University, especially to Ben Mumby-Croft, Amanda Brown, Sara Jones, Helen Merrills, the Centre for Creativity in Professional Practice, Citystarters, The Media and Innovation Learning Lab and fellow MICLers.
- Gas2 and Edgar for the dedication and understanding he showed throughout the realisation of the video.
..and all the people that we forgot to mention due to our lack of sleep, we apologise!
Risks and challenges
We really believe in popcord and have worked hard to develop and promote it in the best way possible. Our first challenge is to spread the word about our project, share our excitement, and show the vision behind popcord. In doing this, we are counting on the kickstarter community to support us on social media, and we are set to develop a strong twitter presence. Send us a tweet at @pop_cord !
We have also rigorously followed industry standards in developing popcord, continuously reviewing our processes together with our manufacturing partners and testing popcord with users and specialists from the initial idea to the final prototype.
We believe in a close and friendly relationship with our backers and our customers, and we love the way Kickstarter keeps creators and backers in touch. We will use this platform to keep you updated on the status of the project, and will communicate immediately any challenge that might arise. If you have any questions, suggestions or concerns, please don't hesitate to get in touch!Learn about accountability on Kickstarter
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