Funded! This project was successfully funded on August 25, 2012.

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We've shot past our goal! Now we just want everyone to be part of it. So we've created a bunch of sweet $1 prizes. That's right, $1.

Wow. As we finish the final week of our campaign (it ends Saturday afternoon!), we are zooming past the target of $5,000.

It’s time to focus on expanding our community and giving everyone a chance to support this campaign.

Share this project far and wide. We want...

More people.

That's why, for our final few days, we're embracing the $1 donation.

To show how excited we are about everybody getting involved with this, we've come up with an expanded list of hilariously personalized things we will actually do for you if you pledge $1 (or more). 

The more people that are a part of Portland Afoot's next phase, the more will feel like they've got a stake in it, and the bigger a kick our sweet digital magazine will get when it launches. Be part of that. Help us cross the finish line in style, with the wind at our back and/or a daypass in our pocket.

Finally, just to prove our excitement about every single one of our incredible backers for this project, we're going to make a huge chalk mural of a floating electric hover bus (the public transit of the future) drawn entirely with the names of our Kickstarter backers.

Hop on this bus with your friends. Share our story.

And thank you so much for being part of it.

Project description:

For millennia, Portlanders have yearned for reliable, funny, useful information about the best places to sit on the MAX when it's cold, the best neighborhoods to live in Portland without a car, the local government decisions that affect their commutes and the best places in town to fix their bikes.

Also for millennia, readers of Portland Afoot, PDX's 10-minute newsmagazine and online guide to low-car life, have yearned for more convenient ways to read it, to avoid worrying about keeping their subscriptions up to date, and to be able to instantly share our most important and useful features with each other.

With your help, we can crack that case. If you want it, we're going to build a free 10-minute newsmagazine for your mobile about low-car life in Portland.

To get what we're up to, you've really gotta check out the awesome video above.

What it'll look like

Just as our current magazine is customized from start to finish to be read on paper, we'll design this mobile magazine from the ground up to be read on a smartphone screen, with delicious graphical information that unfurls gradually as you scroll.

Most news apps are built from blocks of text, usually with a single photo or video hovering above each story. But this app will be different: it's a newsmagazine. Just like the pages of a well-designed print monthly, it'll deliver small doses of meticulously arranged information with a dollop of humor and two teaspoons of beauty.

To keep costs low, this app will also be dead simple: just a series of image files, really. No flashy gizmos (yet) except 10 minutes of content each month; links to the web, to let you dig deeper; and social media links, to share an issue with your friends. Once a month, you'll get an alert that a new issue has arrived, and that'll make you happy.

Why we want to do it

To make Portland Afoot and the people who read it stronger, better and more influential.

Portland Afoot has come a long way in two years. But to increase our impact on low-car life in Portland and to stay in business, we have to keep growing -- and there's a limit to the number of Portlanders willing to subscribe to a fun little publication about low-car life that they've never seen, even for just $14 a year.

But we have to charge $14 a year, because each additional print copy of Portland Afoot costs about 70 cents to produce and distribute. This also takes a lot of our staff time -- and the bigger we get, the more it takes. Digital distribution would change all that. Servers and downloads aren't free, but they're far cheaper -- cheap enough, we think, to support this on ads, grants and donations alone, just like a website. Digital news gets to readers faster. Digital news is easier to share, so it makes its way more efficiently to the people who find it most valuable and the ones most motivated to act on it. Digital distribution is more powerful and more democratic than print distribution.

We also think Portland Afoot only works if it's a joy to receive and read. Blog posts and feed updates are useful and addictive, but they're not really joyful. The update of this app each month, like the arrival of a magazine, will be a special event.

Frequently Asked Questions

Will this work on both Android and iPhone? Yep.

Other platforms? We wish! Someday.

Why smartphones? Because smartphones are as close as we're going to get to the universal connections of the future. Compared to any other kind of computer, smartphones are cheap and getting cheaper. Smartphones serve rich and poor alike. People of color are more likely to own a smartphone than non-Hispanic whites, in part because smartphones are so wildly popular among young people.

Also because everybody reads their smartphones on the train. Like, duh.

Would Portland Afoot's print product go away? Probably. Maybe. It depends. And not immediately. We've got a lot of balls in the air, and this may depend on what our partners want. The bottom line is that we don't currently have enough funding to pay Michael to create both a high-quality digital and a high-quality print edition every month, and we think digital options are good enough now that a digital edition is better (see above). We might still do a print edition four times a year, or maybe two. If we ever stop monthly print/email publication, we'd send a pro-rated refund to every paying subscriber who wants one. One thing's certain: monthly print publication would continue at least until both iPhone and Android apps are ready.

Will I be able to read it on a tablet? We hope so. Tablets rock, and their prices are falling fast. But for now, the tablet experience will basically just be a bigger version of the phone experience. Just as we've specialized in paper so far, we want to specialize in phone-size screens for our next phase.

Are my contributions tax-deductible? In most cases! Though all revenue from this will go to the 501(c)3 nonprofit organization that publishes Portland Afoot, you can't count the value of any ad or subscription you receive as part of the value of your donation. Rule of thumb: the advertising rewards aren't tax-deductible, and if you're getting a subscription as part of the reward, you're allowed to deduct the amount you give minus $14.

We'll send you a receipt afterwards with the exact deductibility.

When do I get my rewards? We'll get most of these things to you pretty soon -- subscriptions in time for the September issue, goodie bags and PDF instruction sheet by Oct. 1, $100 rewards by Nov. 1, ads by the month mentioned. In most cases, the delivery date is listed as July 2013 because we need to send you a link to the apps, and that's when we're absolutely sure we'll have them finished.

Credits

Video created by Joshua Force, Becca Priddy and Michael Andersen with concept and counsel from Sarah Mirk. Music generously licensed by Subpar Co-Star. Michael and Josh wrote most of the text, Becca took most of the photos, and Becca and Josh did the editing. Voiceover by Lillian Karabaic and Joshua Force; recording equipment loaned by Bret Bernhoft. Most of the great photos from our back issues are by Michael Schoenholtz. Image of "America's Bicycle Capital" mural by its creators at Pedal Bike Tours. Image of Rose City Rollers by Michael Schwern. Music in "home stretch" video by Halloween: "Monster on Campus" (Creative Commons).

Featuring almost 100 wonderful Portlanders as themselves. Among them, in order of appearance:
Dave Strom
Nicole Thompson
Bill Rankin
Shyre Mann
Joan Parsons
Mona Hayes
Jefferson Smith
Simon Ahn
Aaron Antrim
Brian K. Smith, Michael Andersen, Cora Potter, Joshua Force, Carrie Schmid and Charles Gee
Aaron Colter
April Wiza
Mary Anne Cassin
Steph Routh
Sam Adams
Enrique Andrade
Celeste Harrison
Steve Bozzone
Lillian Karabaic
Wes Miller
Gabriele Ross
Chris Smith
Andrew Holtz
Mark McClure
Lana Boles
Alexis Grant
Nate
Kim Dubois Harrison
Kevin Allen
Betsy Jeromen
Cameron Whitten
Lee Monroe
Becca Priddy
Moira Green
Chris McCraw
Jeremiah Kastner
Charlie Hales
Ken Southerland
Ellen Vanderslice
and just about everybody involved with OPAL.

What are you waiting for?

Send this link around! We can't make all this great stuff happen unless you do!

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    We love $1 donations! Get in the ground floor with a hand screen-printed Electric Hover Bus Corporation of America stock certificate! Buy as many shares as you like, we'll jot it in there for you. Take your pick of pink, blue, green or crazy colors. Pop it on the fridge - it's time to appreciate. Plus a link to our free app when it launches!

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    We love $1 donations! The purest feeling of satisfaction you've ever felt. As soon as you click that final donation button breath deep because a flood of serotonin is coming your way. Plus a link to our app when it launches!

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    We love $1 donations! A print subscription for life! So long as we put any of our work on paper and pop it into the mail you'll always be at the top of our list. Plus a link to our app when it launches!

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    We love $1 donations! We will secretly embed an ASCII art version of a photo of you in the code of everybody's Portland Afoot app, and send you the text file to prove it. Plus a link to our app when it launches!

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    We love $1 donations! We'll high five a bus driver and get it to you as an audio recording. Imagine the supreme joy of proof positive knowledge that you made a bus drivers day. Plus a link to our app when it launches!

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    We love $1 donations! We will use our journalistic sleuthing skills to figure out your commuting route and somehow to leave you a message along the way! Plus a link to our app when it launches!

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    We love $1 donations! We'll send you a birthday card every year for the rest of your life as long as Portland Afoot is publishing! Plus a link to our app when it launches!

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    We love $1 donations! You'll send us your favorite color, and we'll prominently feature it in the design of the first cover story of Portland Afoot's app! Plus a link to our app when it launches!

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    We love $1 donations! Alejandro will arrange a 45-minute tango lesson for you and/or your partner with your choice of a MAX accessible locations! Plus a link to our app when it launches!

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    We love $1 donations! We will stand by the MAX stop of your choice for an hour, helping people figure out where to go, and tell them you sent us! Plus a link to our app when it launches!

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    We love $1 donations! Tell us what TriMet bus you catch and we will personally board it with janitorial supplies to scrub it clean before your homeward commute! Plus a link to our app when it launches!

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    $1 for your feet, $1 for your bike and $1 for your bus. You'll get access to our Kickstarter updates and you'll click away with the feeling of a job well done.

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    Get our monthly magazine app as soon as it launches! We'll email you a free subscription link AND a PDF of our simple one-page guide that explains to your boss how to let everybody at your workplace get 25% off of monthly TriMet passes at no cost to anybody (by buying it pre-tax).

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    Re-up your subscription to our newsmagazine AND get our mobile app as soon as it's live! Already a subscriber? No problem, we'll credit a free year to your account. Plus everything from the $10 level!

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    You're totally going to make this happen! Get a goodie bag of low-car swag like stop ID stickers for your bus stop, little magnets that you can put on car hoods to politely educate misbehaving drivers, a button that says "I Kickstarted Portland Afoot" and your name on a thank-you page in our magazine and website! Plus everything from above!

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    We love you so much! Robert will send you nice text messages all day for one day. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! Lily will record a voicemail greeting for you at the sultriness level of your choice (1-10). Plus everything from the $10, $24 and $49 levels!

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    We love you so much! Mike will bike the streets of Portland in a pattern that spells out your name when seen from above, waving madly to everyone he sees, and we'll send you a photo and the map he used. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! We'll send you a video of Josh declaiming a verse of your original poetry at full volume on the MAX. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! We'll send you a video of everybody on the Portland Aerial Tram greeting you by name, in unison. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! We will attempt to reverse-engineer, from scratch, the Voodoo Donut (tm) of your choice, and then get it to you somehow along with a short "making-of" documentary video. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! Mike and Josh will walk around downtown Portland for an hour, telling everybody how great you are (we'll need a brief bio) and send you an annotated list of the results. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! We'll name a TriMet bus for you by putting a sticker with your first name on the back when nobody's looking, and send you the photo. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! Lana will call you up and sing a little song we wrote about you while you wait for your bus, train or van. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! We'll send you a video of Wes performing an interpretive dance of your life story in Pioneer Courthouse Square. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! We'll email you a personalized video of Becca lip-syncing the sound a MAX train makes when it goes by. Plus everything from the $10, $24 and $49 levels!

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    We love you so much! The whole Portland Afoot team will take you out on a date to a Rontoms Sunday concert you like. Plus everything from the $10, $24 and $49 levels!

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    "Builder"-level supporters of this project get a free print+online ad in Portland Afoot for the cause or business of their choice! (This is 24% off our regular ad rate!) It'll run between September 2012 and February 2013, and we'll get in touch about the details. Plus everything from the $10, $24 and $49 levels!

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    Two "Doer"-level supporters of this project get four months of print + online advertising for the cause or business of their choice in Portland Afoot! (This is 34% off our regular ad rate!) You'll get your choice of any two slots between September 2012 and February 2013, AND two months in our mobile app once it launches, and we'll get in touch about the details. Plus everything from the $10, $24 and $49 levels!

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    You deserve the best news experience we can possibly offer! A "Lover"-level supporter of this project gets the $499 level ad package PLUS a giant edition of Portland Afoot's magazine that we will hold up behind you so you can read it reflected in your lover's eyes. You'll never want to learn about low-car life in Portland any other way again. PLUS everything from the $10, $24 and $49 levels!

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    You just bought Portland an app! The front page of our mobile magazine will be "sponsored by" the brand name of your choice, with link, for the first year of its publication. You'll get a basic display ad every month, too, and you're the lead sponsor of next year's birthday party! Plus everything from the $10, $24 and $49 levels!

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    Free advertising for life with Portland Afoot. Whatever form or forms we may take in the future, we'll find a way to promote whatever you choose at our basic ad level (currently $190 a month), up to $300 value per month, as long as the organization publishes in print or digitally. Plus everything from the $10, $24 and $49 levels!

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Funding period

- (30 days)