This project's funding goal was not reached on April 20, 2012.
This project's funding goal was not reached on April 20, 2012.
Why can't soda be made with real fruit!? Five years ago we set out to merge our two passions, sparkling bubbles, and fresh picked fruit. While in pursuit of the perfect beverage, we found that the quality and flavors of conventional fruit based sodas were clouded by blended concentrates, juice fillers, high fructose corn syrup, preservatives, artificial colors and flavors. We wanted a product that tasted like fresh, raw fruit! Imagine that!
Of course, we can make it ourselves! Like all entrepreneurs, we figured 'how hard could it be?' Working together in our kitchen, after months and months of very messy experimentation, we created the best tasting sodas we could have imagined, came up with the name Pop Culture®, and set out to figure out a way to bring our farm to bottle artisan creation to market. Working with a food production engineer and a food scientist, we created a unique, scalable production process that allows us to capture that fresh fruit flavor in each bottle.
Timing is everything! As they say, if it were easy, everyone would do it. The demand for Pop Culture is growing rapidly here on the Central Coast of California and we have very little product left to sell. The one bottler here in CA that can produce Pop Culture Artisan Sodas is closing for the spring for 3-6 months to move to a new, larger facility. This is great news for us down the road but today, it means we have to raise the $150,000 to meet the bottlers minimums or we miss an entire summer and fall of pure sparkling refreshment!
(the Pop Culture patent-pending 1x4 linear 4-pack carrier...creates space on the shelves and looks totally bad ass!)
The Pop Culture® "Farm to Bottle" approach: Pop Culture uses raw fruit to create it's beverages! This approach allows Pop Culture to do what no other soda company has done before... product tracking from the "Farm to Bottle". Our fruit comes from farms right here in California, Oregon, and Washington where some of the best fruit in world is grown. Pop Culture purchase fruit only from farms that are certified organic and/or grow certified Non-GMO fruit. We strongly oppose genetic modification of our food.
What's up with all the concentrates? Concentrate too hard and you'll forget where you came from! Soda's today are a far cry from yesteryear. "Where's the blueberry in the blueberry soda and why is there White Grape Juice concentrate in a grapefruit soda? What's a Natural Flavor anyway?" We asked ourselves the same questions? Virtually every juice based soda on the market today is made from concentrates and extracts and, in our opinion, the use of these concentrates yields a fairly bland, homogenous tasting beverage. Ingredients like Apple and White Grape Juice Concentrate are inexpensive, deflavorized juice "fillers" used to up the juice content of the beverage, add sugar, and take up space. That's all.
(our shout out to vinyl lovers everywhere)
On April 19th, the project will close. At that time, Kickstarter will charge your credit card and send you a request for additional information, including your address, payment clarifications, and gift information.
(a mess only a father would love during our second production run)
(fresh-press blueberry juice... absolutely beautiful aromatics)
(we can say something cheesy here like "True Loves" and it would all be true)
WARNING! - These images were created to support the visually inclined backer, they are not a literal representation of the reward. Please see the reward descriptions on the right for complete details. Thank you!
$12 - 3 PACK OF STICKERS!
$27 - CHICO BAG
$30 - T-SHIRT -Organic Cotton of course!
$36 - 1 CASE OF SODA
$45 - SET OF 2 GLASSES - Spiegelau Crystal with the Pop Culture Logo
$50 - DAN STILES POSTER - Limited edition, signed and numbered by the artist and Pop Culture founders. To view a gallery of Dan's work please check out www.danstiles.com
$55 - ETCHED & HANDPAINTED 4 PACK - IMAGE COMING SOON!
$69 - 1 CASE OF SODA + 1 T-SHIRT + 1 STICKER PACK
$115 - 4 CASES OF SODA - Flavor combination of your choice! Please see description for shipping options..
$135 - THE WHOLE KIT & CABOODLE! Please see reward description for shipping details
$179 - 4 CASES OF SODA + 2 T-SHIRTS Please see reward description for shipping details
$325 - 12 CASES OF SODA - Flavor combination of your choice! Please see description for shipping options.
$410 - 20 CASE LOCAL BUSINESS SPECIAL! - ANY COMBINATION OF FLAVORS! Perfect for the tasting room, market, caterer, restaurant or deli. Pre-order Pop Culture's artisan beverages and we will warehouse and deliver to you for FREE! Santa Barbara County, CA only.
$610- 20 CASE OUT OF AREA BUSINESS SPECIAL! Any combination of flavors! We will warehouse and deliver to you upon request. Available to CA, NV & AZ businesses. Please see reward summary for details.
$775 - 40 CASES OF SODA LOCAL BUSINESS SUPER SPECIAL! Any combination of flavors! Perfect for the tasting room, market, caterer, restaurant or deli. Pre-order Pop Culture's artisan beverages and we will warehouse and deliver to you for FREE! Santa Barbara County, CA only.
$1,175 - 40 CASES OF SODA OUT OF AREA BUSINESS SUPER SPECIAL! Any combination of flavors! Perfect for the tasting room, market, caterer, restaurant or deli. Pre-order Pop Culture's artisan beverages and we will warehouse and deliver to you upon request. Available to CA, NV & AZ businesses. Please see reward summary for details.
$5,000 - VINTAGE VENDING MACHINE - IMAGE COMING SOON!
We are incredibly grateful to our family and friends whom have continually gone beyond the call of duty to support our family and this dream we call Pop Culture. From childcare to slicing ginger, from acupuncture to picking strawberry seeds late at night out of the fruit press, we literally could not have done this without you. Thank you again from the bottom of our hearts and know you have soda coming your way. -Drew & Elske
Film: Russell Shannon of www.lavideostudio.com Thank you Russell! The video came out great!
Music: Bear Erickson of www.ericksonsoundlabs.com Wherever you channel your incredible music from, please take us there!
Networking & Structured Mayhem: Gabe, Gary, & Shaun at www.santaynezvalleywineclub.com. You guys fell from the sky and helped bring this project together faster and more efficiently than we could have imagined. Thanks again!
Designers: Peninah Kelman One of the most phenomenal designers and an incredible friend that brought to life our logo.
Stephanie Croff of www.croffcreative.com Where did you come from and why are we so blessed to have you in our lives? Thank you for all your patience, dedication, and keen eye presiding over modern day Pop Culture. Your work is beautiful!
Advisors: Hunt, Jim, Charlie, and Peter.... When you couldn't possibly have wanted to field another random phone call from us about logistics, design, sales strategy, and entertain another crazy idea like... fresh fruit soda, you believed in us and helped keep the entrepreneurial fires burning. Thank you!
Special Thanks: Chris Larson, Whit Latimer, Justen Annunziato, Peter & Rebecca Work, The Dragonette Family, Frank Ostini, Gray Hartley, Richard & Thekla Sanford, Todd Woloson, Felix Fisher, Josh Geffon, The Saarloos Family, Barry McGeough, Diana Wilson, Michael Dubrow, Baba & Christophe, and Mom & Dad. Thank you for all you've done for us and Pop Culture.
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)