About this project
Create virtually any structure coming to mind and let your cat chill, play, philosophize and sleep in your creation. Sounds like something from the future? Well, with your support it may be the very near future... BLOCKS by Poopy Cat!
<- For stretch goals, please scroll to the bottom! ->
Remember when you were young, playing for hours with blocks… Your own imagination and creativity filled days with pleasure. Cardboard boxes seem to have an equal effect on our furry friends. As great innovations often take place on the crossroad of valuable insights, we give you BLOCKS.
The BLOCKS package consists of two beams, two cubes, tunnel, bridge, slide and two types of connectors. The home-delivered elements are easily folded and once clicked solid as "The Rock". We tested this extensively with various breeds, sizes and tempers. With our connectors you can attach the shapes, both from the inside and the outside. Due to modular connection slots on all sides you can secure BLOCKS on every half length, giving you more freedom than the U.S. army.
With great power comes great returnability
We do not aim to make a profit (yet). Our advise is to take the option for pre-ordering with a discount on retail price (or early-bird super discount), this will give you the most fair deal. For all other, evenly appreciated backers we also provide a range of perks such as honorable nominations (which will look great on any resume), other Poopy Cat products, or a completely arranged Poopy Cat weekend in wild Amsterdam!
Healthy and fun
Cats play a lot, not only is this good fun, it is also imperative for their development. BLOCKS stimulates mental and physical exercise in a natural way for cats of all ages. Especially for indoor cats this helps against boredom and obesity. Enrichment also prevents unwanted behavior such as destructing objects (often the couch) or nighttime action games. Last but not least, enter play and bond with your cat, feel the love.
BLOCKS is suitable for all cats and houses. You can build into all directions making it feasible to create anything in any room, from recreating the Louvre or minimizing valuable ground space by going vertical. We will provide a platform with some basic creations and we will stimulate sharing of great designs. Let your creativity be your guide and your cat the judge in this epic building adventure (our office cats are always judging anyway). Bored? Just unlock BLOCKS and start again! Oh yeah, our biodegradable white coating is suitable for painting, go crazy!
We believe undoubtably new product development should be responsible. We choose cardboard as material because it is strong, durable and sustainable (they even made a cardboard boat that sailed the English Channel). BLOCKS, including packaging, is made out of recycled materials and is 100% biodegradable. Additionally, Poopy Cat also works together with animal protective agencies and animal shelters. Poopy Cat donates for every product sold and raises awareness by organizing events.
BLOCKS is not only a product, it is a movement. We have already generated many ideas for add-ons. Some practical, such as scratching post elements clickable on the elements. Or more exciting, fun structures such as a suspension bridge. As early adopter of our product, we will never forget and you can be sure to receive discounts on BLOCKS and other Poopy Cat products.
Building prototypes is expensive, never mind taking care of our board of test cats living at our office in Amsterdam! We finished our product development phase, but lack resources to bring BLOCKS to the market. We choose kickstarter as a platform to finance our first production batch and to come into contact with cat fanatics worldwide. We love you already and we hope our rewards will suit your needs. Our cat office is always open for backers, if you are visiting Amsterdam please drop by to meet us and to cuddle our feline friends.
Budget & timeline
We literally cannot wait to bring this product to the market. The mandatory budget of 5.500 euro will provide us with sufficient resources to produce the minimal order quantity of 150 BLOCKS packages. More is always an option as production is scalable. By being involved in the production and personally checking the complete first batch we ensure good quality for our supporting backers. We expect to send-out the BLOCKS package as soon as two months after being funded (March 2015).
Stretch it to the limit
The campaign is going well, better than we dared to expect! Friends who care, share… And because we thank this great performance to current and future backers we want to reward you too! Check out our stretch goals below.
Risks and challenges
Warren Buffet once stated: “Risk comes from not knowing what you're doing.” Poopy Cat’s team strongly believes to have the knowledge and experience to mitigate risks related to bringing this product to the market. Although nothing is completely without risk, we believe we have identified major risks and challenges. We will make sure you will receive a fancatstic product.
WILL MY CAT USE IT
We can all imagine buying an expensive scratching post, toy or playhouse for our feline friend. After unpacking it remains untouched. We bet you can also imagine your cat finding the packaging box interesting. Well not anymore, and not only because our awesome packaging box is not fit to hide in (we have architects preordering just for the packaging box!). For the skeptics among us, we tested different breeds, sizes, ages and even organized a party with 12 cats in one set, all aboard the BLOCKS train!
Cardboard may seem like a temporary or disposable material, but that is definitely not the case. In our office we have a BLOCKS castle, which has been used intensively for 3 months by us, our office cats and guests (both friend and feline). The castle is still standing strong as the cardboard elements are strong and lasting (Kelly can even sit on it!). The connectors, if treated with some care, can also be used over and over to keep you renewing the playhouse.
LOWERING SHIPPING COST
Our biggest challenge is worldwide shipping. Not in terms of delivery time, we can deliver in March 2015, but regarding the cost. For this project we are obliged to invoice shipping cost and to be honest, outside of Europe they are just criminal. Please note we will make a loss on all shipments, especially overseas! If this project becomes a big success we intend to immediately lower shipping cost where possible due to higher volumes. You will benefit, pinky promise!
WORKING WITH MANUFACTURERS
This is not the first product, our (far more complex) biodegradable and disposable litter box was launched a little over a year ago. Check it out at poopycat.com! We have learned a lot from multiple product development cycles. By having good relations with our multiple and known producers we will be able to control the quality for the first batch. This is also why we produce locally.
READY FOR LARGE VOLUMES
We have experience in producing large volumes in the correct quality, quantity and time. We know how to manage our partners and are aware of the challenges that come with it (we faced them before). The first order batch as described for this project will be the benchmark. But, first things first, let’s reach our critical volume!
RELIABLE AND ECONOMICAL METHOD
We have tested and evaluated various production methods and came to the conclusion that pressing the shapes with molds out of cardboard is the only feasible option based on economics, quality consistence and scalability. Molds are costly, but can be used to produce many units in the exact shape we want them to be.
CHANGES TO THE PRODUCT
It may seem a paradox, but we are perfectionists ànd we believe in continuous product improvement. BLOCKS is ready for production and works like a charm. Nonetheless we value your experience, insights and/or happy accidents. Please feel free to interfere and share your views, before and after using it. Good to know, the product as presented may change a little during this campaign. We will let you why and how if any changes are to be made.
We are ready and we will say it again, we cannot wait to bring this product to the market! Our team in Amsterdam and our selected partners are aligned and ready to start. Of course we can expect new challenges, but just imagine us as the A-team…
All pledges help us reach our goal, small or big. If you want please help us share our concept via social media. A big thank you all on behalf of the whole team!Learn about accountability on Kickstarter
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